Small Dog Creative

    The Importance of Print Materials in Completing Your Brand

      Everyone in business has come to realize the importance of marketing. If you expect to see an increase in sales, you have to market your product or service to your customers. And while most businesses boast of a strong online presence, and a sound inbound marketing strategy, it leaves them wondering if print media is done. “Out with the old and in with the new” is a phrase some may be applying to printed products. However, do not do away with your print marketing strategy just yet. Print marketing is just as relevant as ever. Here are 4 reasons print material plays an important role in completing your brand.   ...

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    The Power of Using Social Media to Launch Your Website

      Social media is a powerful and growing platform. When you're ready to launch your website, there's no better way to get the word out! Social media allows you access to a wide audience, connects you to your customers, and offers an excellent opportunity to launch your website straight to success. Here are five reasons why social media is the best way to help launch your new website.   ...

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    4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts

        Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they spend most of their time?...

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    The Buyer's Journey Part 2: Are You Building Your Social Media Presence With Inbound Marketing in Mind?

      In last week's blog, we discussed the first stage of the Buyer's Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media. ...

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    Nine Facebook Marketing Tips and Ideas for Small Business Owners

      Social media marketing is becoming so popular, with businesses both big and small. However, it needs to be done right or you are just wasting your time. To really make a difference, you have to focus on building relationships, instead of making sales. Build the right relationships, and the sales will follow. ...

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    Top 5 Ways to Better Your Social Media Presence

      It’s a no-brainer that improving your brand awareness on social media is vital in 2017. From driving more website visitors to your website, generating leads and sales, to providing another channel for customers to stay connected with your brand, the stats prove that bolstering your social media marketing is absolutely necessary towards achieving your ultimate business objectives and engaging with today’s consumer. If you’re looking for ways to better your social media presence, the following five tactics will help you bring more exposure to your brand while getting you in front of your desired audience.  ...

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    Interests vs. Intent: Comparing Facebook Advertising and Google AdWords

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    How to Find the Best Hashtags for Your Social Media Campaign

      Hashtags continue to be an effective ways for marketers to increase audience awareness on social channels, and build excitement along with viral content that reaches beyond your marketing office. On Instagram, for example, posts that include at least one hashtag increase audience engagement by more than 12%. Of course, simply adding hashtags to each of your posts will not reliably lead to success. Instead, you need to approach the concept strategically, ensuring that the hashtag adds to, not takes away from your social media marketing efforts....

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    Getting Started: Building Your Brand on Social Media

      So, you want to get started with social media marketing but have no idea where to begin? You aren't alone. Most businesses set up their profiles on popular social networks, take a good, long look at their 0 followers, and decide that their time will be better spent on other marketing efforts. They aren't wrong, either. In the beginning, there will be very little return for your social media marketing efforts. You will build a following slowly. Those that have the drive to be consistent and thoughtful in their updates have the best chance at long-term success on all social media platforms. Learning how to build your brand on social media takes time, testing, and an open mind.  ...

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    How to Create Social Media Posts That Generate More Engagement

      Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn't people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let's look at the 5 best strategies for creating social media posts that generate more engagement. ...

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    How Often Should Your Business Post on Social Media?

      More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the last couple of years, a few studies have emerged that suggest just how often your business should post on social media. The results, of course, differ by network. Still, it's crucial information to help optimize your digital marketing efforts and maximize your audience engagement....

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    Social Media Fails of 2016: What They Got Wrong So You Can Get It Right

      You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, here are four social media fails of 2016 to remind you how NOT to be “that company” that has the PR world wondering WTF…...

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    Can Social Media Be Used for Building Leads?

      Social media marketing has moved from a curiosity to a necessity for most businesses. 97% of businesses worldwide now use at least some network to promote their brand. And yet, many of them lack the direction necessary to reliably succeed. The reason: simply creating a Facebook page may not help you achieve your marketing goals. While you can undeniably generate and improve brand awareness, you may not get further than that in helping your business grow. So can social media really be used for building leads? The answer is yes - as long as you know how to go about accomplishing that goal....

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    Social Media Marketing Tips for Small Business Owners

      When you have a business in any niche or industry, one of the best things you can do is build a strong social media following. Social media sites such as Facebook and Twitter are ideal for pitching products and services. They also let you build a strong community around your brand. If you want to take advantage of this, start applying these 3 social media marketing tips for small business owners. ...

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    Why Should You Use Facebook Advertising For Your Business?

      If you're a frequent reader of this space, you already know the benefits that a social media presence can provide your business. By growing your audience and posting regular, frequent content, you can increase your brand awareness and drive traffic to your website. But sometimes, a simple presence isn't enough. In fact, supplementing your organic (unpaid) efforts with paid advertising can significantly help your brand achieve its marketing and sales goals. Here are 4 reasons you should consider Facebook advertising for your business.  ...

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    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    4 Renegade Social Media Campaigns That Won Big... And How You Can Steal Their Street Cred

    When it comes to marketing, social media has completely revolutionized the industry and made staying ahead of the curve a whole lot easier… and a whole lot harder all at once. Coming out on top today means being wildly innovative and daring to be the quirky oddball – even when being the quirky oddball could come back to bite you in the ass. From fast food giants to small potatoes, here are 4 rebel companies whose campaigns made waves or got banned, made sales or big news, and almost broke the internet… almost....

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    4 Ways Social Media Can Boost SEO

      It's tempting to consider social media and search engine optimization as separate marketing tactics. One seeks to engage your target audience on an external network, while the other attempts to draw them to your website. And yet, the two are more closely related than you might think. In fact, used correctly, your social media marketing efforts can play a big role in increasing your search engine optimization. More specifically, here are 4 ways you can use social media to boost your SEO....

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    3 Ways to Use Facebook Groups for Business

      It's tempting to create content and then promote on as many channels as possible. Of course, you want to be everywhere and increase the odds that your ideas and message are spread to the masses. A fundamental approach of bringing your ideas to an existing marketplace may work faster and be more efficient. The strategy is utilizing the power of Facebook and its groups. We will discuss 3 ways to use Facebook Groups to propel your business:...

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    4 Tips to Help Your Social Media Presence

    There’s a difference between trending, and being present and active on social media. While it can be extremely beneficial for a company to “trend”, or “go viral”, its also not that easy to do, and not always necessary. The topics and campaigns that go viral have no specific formula that they follow, and sometimes take enormous amounts of work....

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