Small Dog Creative

    5 Trends That Will Shape Inbound Marketing in 2018 and Beyond

      Inbound marketing is officially 11 years old. Congratulations! But rather than resting on its laurels, this marketing philosophy is evolving constantly. The same underlying principles remain true, as it seeks to pull in potential customers with value and relevance rather than pushing promotional messages onto them....

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    How Google AdWords and Analytics Help Track Marketing Efforts for Small Businesses

      The influence Google AdWords and Google Analytics provide each other might seem foreign to newcomers dabbling into the vast world of digital marketing. However, the services have been available for over 15 years. Google acquired Urchin Software in 2005, rolling out the latest version of Google Analytics in October 2012. The service tracks and reports website traffic, in turn offering companies the advantage of understanding what is appealing to users. Google Analytics is the top performing and most used traffic analysis tool, according to Web Technology Surveys, providing services to 54% of all websites....

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    The Top 5 Reasons Why Blogging Is Still Important

      Telling someone to start a blog is so 2016. These days, seemingly every business houses a blog, and many of them do not make a tangible difference in attracting web visitors and delighting customers....

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    5 Ways to Improve Your Customer Touchpoints

      Some people in business look at the big picture. They see the larger issues, the overall mission, and when they develop a marketing plan, their primary focus is the main objective. Then there are those who zero in on the details. These individuals insist the devil is in the details when it comes to marketing. Focusing on each customer touchpoint is a way to make sure your brand excels. With the large variety of options customers can choose from today, you want to be sure your company stands out. Delving into the intricate details of customer touchpoints is crucial. Personalizing each touchpoint creates an awesome experience for your customers. Here are five ways to improve customer touchpoints.  ...

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    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    Inbound vs. Outbound Marketing: Which is Better?

      Are you familiar with the distinction between inbound and outbound marketing? These are terms that everyone talks about these days, but many people aren't clear about the difference. It's actually an important distinction and one that can significantly impact your results. While you can succeed with either type of marketing, one of them has some clear advantages. Let's explore the differences between inbound and outbound marketing and try to determine which is better.   ...

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    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

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    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    The Buyer's Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

      Last week's blog was all about closing more leads and converting them into loyal paying customers. It's a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified? ...

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