Small Dog Creative

    Use Inbound Marketing to Achieve Conversion Rate Optimization

    Many companies aim to bring more traffic to their websites via digital marketing. The whole idea is that if more people come to your website, then they're more likely to buy your product, make an appointment for your service or just generally do what you want them to do. So you'll have a higher rate of what, in digital marketing lingo, is referred to as conversion rate optimization....

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    How to Build Your Brand: 5 Steps for Creating a Killer Unique Selling Proposition (USP)

    The year was 1962.  John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling.  For more than a decade, Avis, whose chief claim to fame was their number 2 status vs. Hertz, had posted annual revenue losses.  In 1962, Avis was on the ropes....

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    5 Little Changes That'll Make a Big Impact in Your Content Marketing

    Are you looking for ways to better capture and engage your audience? As more brands embrace content marketing, creating compelling content is crucial to cutting through the noise and attracting customers to your brand. Mediocre content that doesn't align with your market's interest will simply yield fickle results....

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    Effective Inbound Marketing: Look Before You Leap!

    Sometimes perspective is the very thing that illuminates truth. Like this, if a company produced an awful product but marketed that product perfectly, they would find success - at least for a while. If you doubt that just remember the last time you bought something that you quickly discovered was poorly made, constructed or conceived.  How did that product even get to market, find the shelves of any store? The answer is marketing. Statistics like the ones from a recent article only provide more confirmation:...

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    4 Steps to Connect Your Online and Offline Marketing Efforts

    Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?...

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    Email Marketing - The Zombie that Keeps on Conquering

    Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking....

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    4 Questions to Help You Determine if You Need to Work with a Marketing Agency

    There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since it's less expensive to hire a marketing agency rather than getting a full-time marketing person....

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    Small Business Owners: How to Join the Social Media Revolution

    It is true that small businesses benefit from being on social media.  It lets them increase their reach, gain insights about key audiences, receive immediate customer feedback and more. Yet for a small business owner already wearing a dozen different hats, knowing where and how to build a social media presence can seem daunting....

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    Can Sending a Simple Email Increase Conversions?

    Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact list hoping for some margin of return....

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    8 Ways to Leverage Content to Attract Customers

    Producing valuable content will attract your target audience and generate more quality leads at a lower cost than traditional marketing. According to Google and other major search engines, content is now king. Gone are the days of keyword stuffing to improve your search rankings. If you want to grow your traffic organically, you must have good quality, relevant content for attract visitors.  ...

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    Email Marketing: How to Grow Your Audience with Video

    When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content....

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    Partnering With A Marketing Agency Because Not Everything In Business Is DIY

    As a business owner, it is tempting to want to direct every single aspect of your day-to-day operations. This is your baby, so you know what's best about its care and feeding. This is often the case when it comes to marketing. You may think, "Oh marketing is such a softball. My brother's friend is a graphic designer. If I need help with *insert marketing element here*, I can have him help me out". This is certainly a marketing strategy, but it probably isn't the best marketing strategy....

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    Developing a Marketing Plan

    Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services....

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    5 Online Marketing Tips For Small Business Owners

    Thanks to the Internet, it's now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it's possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money....

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    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

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    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

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    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

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    Seven Ways to Satisfy your Customers While Marketing your Business

    When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their friends and family....

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    8 Creative Marketing Ideas To Help Boost Your Business

      Business owners are always looking for ways to stand out from the crowd. Of the many ways to do that, one that is often overlooked is creative marketing. By engaging in marketing tactics that few others in your market space use, you stand a good chance of reaching prospective customers that your competitors are missing. Here are 8 creative marketing ideas that can help boost your business:  ...

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    10 Unique Ideas on How To Delight Customer and Keep Them Coming Back

        Most companies work hard to satisfy their customers. To that end, they treat the customer like royalty throughout the buying process. Some even actively ask for feedback or do customer satisfaction surveys to measure satisfaction after the sale. But is mere satisfaction enough? While customer satisfaction is certainly a worthy goal, it falls short of what's possible, and profitable, in today's world. To that end, companies must go beyond just satisfying the customer through the sales process, to making the overall relationship meaningful and memorable. That's how you delight your customers and keep them coming back. Here are 10 ideas on how to create meaningful memories that will keep your customers loyal to your brand:...

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