Small Dog Creative

    Common SEO Mistakes To Avoid

    Search engine optimization (or SEO) needs to be important to business owners when they are trying to grow their business and working on a marketing campaign. You need to make sure that your business gets in front of as many people as possible, but be careful that you don't overdo it....

    Read More

    Building a Stronger Customer Relationship with Videos in Email

    Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you're probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the tools available or developing new techniques that will become the cutting edge. One of the ways to do this is by turning a tool that everyone is familiar with to new and engaging use with the customers. Videos are incredibly popular right now as a form of inbound marketing. But what about using them for your outbound email campaigns?...

    Read More

    Branding or Rebranding: Start the New Year on the Right Branding Foot

    Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and pay diet program fees in order to reinvent, or rebrand, a better version of themselves for the new year. The new year is a great time for businesses to take a closer look at their own brand. The best way to begin the process is to revisit what branding means, why it's valuable, and how rebranding is sometimes a great idea.   ...

    Read More

    5 Personal Ways to Increase Your Email Marketing ROI

    With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there's been a crazy 'rumor' flying around that email marketing is dead. For anyone who's actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in part because it's not as casual and trendy as the more recently introduced styles of communication. While you can reach out to your target audience on Twitter and Facebook, contacting them directly on their phones with text messaging and emails is still the most reliable way to reach customers when they're ready to think about your business. The key to connecting with your customers is to make sure your emails are enjoyable to open, offer your customers value, and effectively tempt them back to your business....

    Read More

    5 Tips to Adjust Your SEO Strategy for 2018

    The field of search engine optimization never stands still. Google, the most popular search engine in the entire world, continues to make adjustments in order to ensure a consistent, positive, and successful user experience for anyone using it to find the information they need....

    Read More

    5 Advanced Tips that Go Beyond the Basics of Inbound Marketing

    Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It's a natural process that flows better, and is better integrated with your audience's preferences, than its traditional 'push' marketing alternatives....

    Read More

    Rebranding? 10 Things To Think About Before Changing Your Company's Name

    Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it's a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company's name — take a moment to think through these ten things to make sure you're on the right track, before taking the plunge and reintroducing yourself to the market under a new name.  ...

    Read More

    Powerful Ways to Create an Email Campaign

    Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader....

    Read More

    Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life

    When you're running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your content, you have to have an SEO strategy....

    Read More

    Reasons To Work With a Marketing Agency

    Marketing, in any form, can be complicated and quite time consuming. Even though most business owners know that, many still struggle to spend time and money on marketing, no matter how much they want to grow their business....

    Read More

    7 Tips to Help You Enhance the Customer Journey

    Nowadays, the customer journey often begins on social media. It may also begin with a recommendation made in person. Or it might start with one of several outbound methods: TV ads, print ads, internet ads, email marketing etc....

    Read More

    Laying the Foundation for an Inbound Marketing Campaign

    There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with the following tips, you'll have a much smoother start to your campaign:  ...

    Read More

    Use Inbound Marketing to Achieve Conversion Rate Optimization

    Many companies aim to bring more traffic to their websites via digital marketing. The whole idea is that if more people come to your website, then they're more likely to buy your product, make an appointment for your service or just generally do what you want them to do. So you'll have a higher rate of what, in digital marketing lingo, is referred to as conversion rate optimization....

    Read More

    How to Build Your Brand: 5 Steps for Creating a Killer Unique Selling Proposition (USP)

    The year was 1962.  John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling.  For more than a decade, Avis, whose chief claim to fame was their number 2 status vs. Hertz, had posted annual revenue losses.  In 1962, Avis was on the ropes....

    Read More

    5 Little Changes That'll Make a Big Impact in Your Content Marketing

    Are you looking for ways to better capture and engage your audience? As more brands embrace content marketing, creating compelling content is crucial to cutting through the noise and attracting customers to your brand. Mediocre content that doesn't align with your market's interest will simply yield fickle results....

    Read More

    Effective Inbound Marketing: Look Before You Leap!

    Sometimes perspective is the very thing that illuminates truth. Like this, if a company produced an awful product but marketed that product perfectly, they would find success - at least for a while. If you doubt that just remember the last time you bought something that you quickly discovered was poorly made, constructed or conceived.  How did that product even get to market, find the shelves of any store? The answer is marketing. Statistics like the ones from a recent article only provide more confirmation:...

    Read More

    4 Steps to Connect Your Online and Offline Marketing Efforts

    Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?...

    Read More

    Email Marketing - The Zombie that Keeps on Conquering

    Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking....

    Read More

    4 Questions to Help You Determine if You Need to Work with a Marketing Agency

    There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since it's less expensive to hire a marketing agency rather than getting a full-time marketing person....

    Read More

    Small Business Owners: How to Join the Social Media Revolution

    It is true that small businesses benefit from being on social media.  It lets them increase their reach, gain insights about key audiences, receive immediate customer feedback and more. Yet for a small business owner already wearing a dozen different hats, knowing where and how to build a social media presence can seem daunting....

    Read More

    Get New Posts Delivered to Your Inbox!

    Recent Posts

    Posts by Topic

    see all