Small Dog Creative

    5 Tips to Adjust Your SEO Strategy for 2018

    The field of search engine optimization never stands still. Google, the most popular search engine in the entire world, continues to make adjustments in order to ensure a consistent, positive, and successful user experience for anyone using it to find the information they need....

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    5 Advanced Tips that Go Beyond the Basics of Inbound Marketing

    Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It's a natural process that flows better, and is better integrated with your audience's preferences, than its traditional 'push' marketing alternatives....

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    Rebranding? 10 Things To Think About Before Changing Your Company's Name

    Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it's a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company's name — take a moment to think through these ten things to make sure you're on the right track, before taking the plunge and reintroducing yourself to the market under a new name.  ...

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    Powerful Ways to Create an Email Campaign

    Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader....

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    Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life

    When you're running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your content, you have to have an SEO strategy....

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    Reasons To Work With a Marketing Agency

    Marketing, in any form, can be complicated and quite time consuming. Even though most business owners know that, many still struggle to spend time and money on marketing, no matter how much they want to grow their business....

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    7 Tips to Help You Enhance the Customer Journey

    Nowadays, the customer journey often begins on social media. It may also begin with a recommendation made in person. Or it might start with one of several outbound methods: TV ads, print ads, internet ads, email marketing etc....

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    Laying the Foundation for an Inbound Marketing Campaign

    There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with the following tips, you'll have a much smoother start to your campaign:  ...

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    Use Inbound Marketing to Achieve Conversion Rate Optimization

    Many companies aim to bring more traffic to their websites via digital marketing. The whole idea is that if more people come to your website, then they're more likely to buy your product, make an appointment for your service or just generally do what you want them to do. So you'll have a higher rate of what, in digital marketing lingo, is referred to as conversion rate optimization....

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    How to Build Your Brand: 5 Steps for Creating a Killer Unique Selling Proposition (USP)

    The year was 1962.  John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling.  For more than a decade, Avis, whose chief claim to fame was their number 2 status vs. Hertz, had posted annual revenue losses.  In 1962, Avis was on the ropes....

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    5 Little Changes That'll Make a Big Impact in Your Content Marketing

    Are you looking for ways to better capture and engage your audience? As more brands embrace content marketing, creating compelling content is crucial to cutting through the noise and attracting customers to your brand. Mediocre content that doesn't align with your market's interest will simply yield fickle results....

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    Effective Inbound Marketing: Look Before You Leap!

    Sometimes perspective is the very thing that illuminates truth. Like this, if a company produced an awful product but marketed that product perfectly, they would find success - at least for a while. If you doubt that just remember the last time you bought something that you quickly discovered was poorly made, constructed or conceived.  How did that product even get to market, find the shelves of any store? The answer is marketing. Statistics like the ones from a recent article only provide more confirmation:...

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    4 Steps to Connect Your Online and Offline Marketing Efforts

    Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?...

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    Email Marketing - The Zombie that Keeps on Conquering

    Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking....

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    4 Questions to Help You Determine if You Need to Work with a Marketing Agency

    There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since it's less expensive to hire a marketing agency rather than getting a full-time marketing person....

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    Small Business Owners: How to Join the Social Media Revolution

    It is true that small businesses benefit from being on social media.  It lets them increase their reach, gain insights about key audiences, receive immediate customer feedback and more. Yet for a small business owner already wearing a dozen different hats, knowing where and how to build a social media presence can seem daunting....

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    Can Sending a Simple Email Increase Conversions?

    Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact list hoping for some margin of return....

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    8 Ways to Leverage Content to Attract Customers

    Producing valuable content will attract your target audience and generate more quality leads at a lower cost than traditional marketing. According to Google and other major search engines, content is now king. Gone are the days of keyword stuffing to improve your search rankings. If you want to grow your traffic organically, you must have good quality, relevant content for attract visitors.  ...

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    Email Marketing: How to Grow Your Audience with Video

    When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content....

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    Partnering With A Marketing Agency Because Not Everything In Business Is DIY

    As a business owner, it is tempting to want to direct every single aspect of your day-to-day operations. This is your baby, so you know what's best about its care and feeding. This is often the case when it comes to marketing. You may think, "Oh marketing is such a softball. My brother's friend is a graphic designer. If I need help with *insert marketing element here*, I can have him help me out". This is certainly a marketing strategy, but it probably isn't the best marketing strategy....

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