Small Dog Creative

    Email Marketing: How to Grow Your Audience with Video

    When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content....

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    Partnering With A Marketing Agency Because Not Everything In Business Is DIY

    As a business owner, it is tempting to want to direct every single aspect of your day-to-day operations. This is your baby, so you know what's best about its care and feeding. This is often the case when it comes to marketing. You may think, "Oh marketing is such a softball. My brother's friend is a graphic designer. If I need help with *insert marketing element here*, I can have him help me out". This is certainly a marketing strategy, but it probably isn't the best marketing strategy....

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    Developing a Marketing Plan

    Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services....

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    5 Online Marketing Tips For Small Business Owners

    Thanks to the Internet, it's now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it's possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money....

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    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

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    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

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    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

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    Seven Ways to Satisfy your Customers While Marketing your Business

    When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their friends and family....

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    8 Creative Marketing Ideas To Help Boost Your Business

      Business owners are always looking for ways to stand out from the crowd. Of the many ways to do that, one that is often overlooked is creative marketing. By engaging in marketing tactics that few others in your market space use, you stand a good chance of reaching prospective customers that your competitors are missing. Here are 8 creative marketing ideas that can help boost your business:  ...

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    10 Unique Ideas on How To Delight Customer and Keep Them Coming Back

        Most companies work hard to satisfy their customers. To that end, they treat the customer like royalty throughout the buying process. Some even actively ask for feedback or do customer satisfaction surveys to measure satisfaction after the sale. But is mere satisfaction enough? While customer satisfaction is certainly a worthy goal, it falls short of what's possible, and profitable, in today's world. To that end, companies must go beyond just satisfying the customer through the sales process, to making the overall relationship meaningful and memorable. That's how you delight your customers and keep them coming back. Here are 10 ideas on how to create meaningful memories that will keep your customers loyal to your brand:...

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    5 Trends That Will Shape Inbound Marketing in 2018 and Beyond

      Inbound marketing is officially 11 years old. Congratulations! But rather than resting on its laurels, this marketing philosophy is evolving constantly. The same underlying principles remain true, as it seeks to pull in potential customers with value and relevance rather than pushing promotional messages onto them....

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    How Google AdWords and Analytics Help Track Marketing Efforts for Small Businesses

      The influence Google AdWords and Google Analytics provide each other might seem foreign to newcomers dabbling into the vast world of digital marketing. However, the services have been available for over 15 years. Google acquired Urchin Software in 2005, rolling out the latest version of Google Analytics in October 2012. The service tracks and reports website traffic, in turn offering companies the advantage of understanding what is appealing to users. Google Analytics is the top performing and most used traffic analysis tool, according to Web Technology Surveys, providing services to 54% of all websites....

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    The Top 5 Reasons Why Blogging Is Still Important

      Telling someone to start a blog is so 2016. These days, seemingly every business houses a blog, and many of them do not make a tangible difference in attracting web visitors and delighting customers....

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    5 Ways to Improve Your Customer Touchpoints

      Some people in business look at the big picture. They see the larger issues, the overall mission, and when they develop a marketing plan, their primary focus is the main objective. Then there are those who zero in on the details. These individuals insist the devil is in the details when it comes to marketing. Focusing on each customer touchpoint is a way to make sure your brand excels. With the large variety of options customers can choose from today, you want to be sure your company stands out. Delving into the intricate details of customer touchpoints is crucial. Personalizing each touchpoint creates an awesome experience for your customers. Here are five ways to improve customer touchpoints.  ...

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    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    Inbound vs. Outbound Marketing: Which is Better?

      Are you familiar with the distinction between inbound and outbound marketing? These are terms that everyone talks about these days, but many people aren't clear about the difference. It's actually an important distinction and one that can significantly impact your results. While you can succeed with either type of marketing, one of them has some clear advantages. Let's explore the differences between inbound and outbound marketing and try to determine which is better.   ...

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    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

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    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    The Buyer's Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

      Last week's blog was all about closing more leads and converting them into loyal paying customers. It's a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified? ...

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