Small Dog Creative

    The Buyer's Journey Part 5: 5 Easy Steps To Close Leads Into Customers

      Last week's blog we gave you some tips about avoiding common mistakes to keep more of those visitors on your website. In today's blog we will talk about how you can close more of those leads and turn convert them into loyal paying customers....

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    The Buyer's Journey Part 4: 10 Mistakes That Could Hurt Your Conversion Rates

      Last week's blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn't see any improvements? In today's blog we will talk about common mistakes people make that can actually hurt your conversion rates....

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    How to Increase Click-Throughs in Your Email Marketing

      In many ways, the importance of maximizing the open rates of your email is obvious. If you cannot get your audience to even read your message, you will have no chance of convincing them about your brand's benefits. But as you might imagine, open rates are not the only metric that should matter in analyzing the success of your marketing emails. In many ways, click-throughs matter just as much....

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    The Buyer's Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers

      If you read the last two blogs in the Buyer's Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won't do you much good if they are not converting into paying customers. In today's blog we will be discussing how you can turn those visitors into paying customers and grow your sales....

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    The Buyer's Journey Part 2: Are You Building Your Social Media Presence With Inbound Marketing in Mind?

      In last week's blog, we discussed the first stage of the Buyer's Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media. ...

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    The Buyer's Journey Part 1: 5 Top Reasons on Why Blogging is Crucial to Your Success

      In last week's blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.  ...

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    Ignoring Your Buyer's Journey Is An Expensive Mistake

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    How to Prepare Your Business for the Next Generation of Inbound Marketing

      We've come a long way since the early days of inbound marketing. When the concept was first developed over a decade ago, it was based on a simple philosophy: build your website as the central hub of your marketing efforts, optimize it for conversions, and use everything else (blogging, social media, SEO, and email) to drive traffic towards it. Eleven years after its inception, the core benefits and philosophy of inbound marketing has not changed dramatically. But technology doesn't stand still, so marketers have had to adjust to new developments that were unthinkable in the mid 2000s. Here's how you can prepare your business for the next generation of inbound marketing....

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    Marketing Tips to Take Your Small Business to the Next Level

      Marketing your business is different in today's world. You have to know your target audience and lure them to you. It's the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it's not as if cold calling is a possibility when it comes to every industry....

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    Eight Marketing Tips and Ideas for Small Business Owners

      As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task each day is key to the long term health of your business!  ...

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    Tips To Ensure That Your Email Marketing Campaign is Successful

      Though many businesses don’t believe it, email marketing is still a very effective way of reaching your customers and even find new ones. Email marketing needs to be done correctly in order to get people to sign up, read your emails, and even share them with others.  ...

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    5 Decision Points in Hiring A New Marketing Agency

      The decision on whether to hire a marketing agency to help in your marketing efforts can be complex. On the one hand, you might recognize the benefits of learned professionals helping you promote and grow your brand. But on the other, you know that it will take time and money to get to that level of success. So which outweighs the other? How can you decide whether outsourcing marketing is worth it and beneficial for your brand? Here are 5 decision points that can help you more easily answer that question.  ...

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    Top 5 Ways to Better Your Social Media Presence

      It’s a no-brainer that improving your brand awareness on social media is vital in 2017. From driving more website visitors to your website, generating leads and sales, to providing another channel for customers to stay connected with your brand, the stats prove that bolstering your social media marketing is absolutely necessary towards achieving your ultimate business objectives and engaging with today’s consumer. If you’re looking for ways to better your social media presence, the following five tactics will help you bring more exposure to your brand while getting you in front of your desired audience.  ...

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    The Best Marketing Campaigns of the Year's End and How They Can Prepare Your Small Business for the Year Ahead

      Christmas has come and gone, and now that we are well into the New Year, we finally have time to look at all those holiday campaigns with new eyes. These end-of-year almost always set the tone for the year ahead in marketing and these 3 campaigns are no exception. From storytelling at its best to hashtag campaigns with heart, here are our favorite holiday marketing campaigns and how they can help to prepare your small business for the rest of 2017......

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    Why Brand Identity is Vital For Your Small Business

      Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn't just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your own brand. In this post, you will discover the top five reasons why small business branding is so vital for the longevity and success of your small business. ...

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    Romancing the Crowd: Easy Marketing Tips for Small Business Owners

    Who said romance was only for lovers? There's a certain degree of romance in many of our daily experiences. It's in the lace doilies under the crystal bowls filled with freshly cut roses in the perfume store. It's in the hint of men's cologne we smell in the leather section of the furniture gallery. It's in the fabric softener on a co-worker's sweater that you smell across the room. Everywhere we go, good products will appeal to our senses. If we're lucky, the best products will tap into our conceptions of romance. This is something that small business owners like you can bring to your upcoming marketing efforts. Here, we look at two marketing tips for small business owners:...

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    The Importance of Small Business Branding

    When customers think about your business, their impressions are largely formed by your approach to branding. Brand recognition is what sets your small business apart from that of the competition. Effective small business branding applies to those small or start up companies whose brands are easy for customers to recall, and can be easily recognized....

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    Small Business Branding: 3 Simple Ways to Make a Powerful Brand Identity

    Just because you aren't Nike, doesn't mean your small business can get away without a proper brand identity. No matter what size a company is, every professional entity should have a strong brand if they want to retain and attract more customers. If you are a small business, check out these three simple, but valuable ways to make your small business branding efforts pay off big....

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    3 Things You Must Include In Your Small Business Web Design

    For small businesses aiming for sustainable, long-term growth in today's digital world, one of the most valuable business assets to have is a business website design that's as effective as it is attractive. And while it's relatively easy for almost anyone to put together a basic business website, it's not so easy to create a truly great web design that will add real value to your small business....

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    The Small Business Branding Advantage

    Brand is important for any business — that's why large companies defend theirs so aggressively at any cost, like Unilever suing the smaller company Just Mayo for using the word "Mayo" in their name. That lawsuit brought Unilever some seriously bad press, but they obviously thought it was worth it just to protect the Hellmann's mayonnaise brand....

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