Small Dog Creative

    Small Dog Creative Merges with Add+In Marketing

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    Is Your Business Like a Buffet?

    Many new businesses start by offering as many products or services as they can. Freelancers and contractors are particularly guilty of this. It is tempting, it might seem obvious that the more services and products you can provide the more customers you can bring in. But if I have learned anything from marketing it is that 'common-sense' can often take you down the wrong path. You might think that giving your customers as many options as possible will bring the most customers in the door. But in reality, it doesn't....

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