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    The Importance of Social Media Marketing


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    SEO and Website Analysis

      Imagine you're a librarian for the biggest library in the world. People depend on your know-how to find whatever book they need. The librarian would need to know the content on every page of every book and how the books relate to each other. Search engines are the librarians of the internet. Data is collected and evaluated from every page on the internet so that visitors can find exactly what they're looking for. All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes. Basic ingredients for nearly all search engine recipes would include the words, titles, links, the words used in links, and website reputation. (Source)  ...

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    Creating an SEO Strategy that Stands the Test of Time

    Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many marketers feel as though they are constantly adapting their SEO strategies in order to keep up with the latest changes in search engine algorithms and the needs of their markets. What if, however, you could design an SEO strategy for your company that will stand the test of time, helping you to build a solid online presence and raising your search engine ranking substantially? These tips will enable you to build a strategy that will go beyond the latest demands of the year, creating an effective platform that will help you develop content that will continue to raise your search engine ranking....

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    SEO Best Practices

    The prime objective of any SEO best practice is to make every page on your website as user-friendly as possible. Keep in mind that visitors are viewing your website for a reason, whatever that reason may be. Your job is to manage the functionality of your website in such a way as to make it easy for visitors to navigate from one page to another, obtaining whatever information they are searching for....

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    Common SEO Mistakes To Avoid

    Search engine optimization (or SEO) needs to be important to business owners when they are trying to grow their business and working on a marketing campaign. You need to make sure that your business gets in front of as many people as possible, but be careful that you don't overdo it....

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    5 Tips to Adjust Your SEO Strategy for 2018

    The field of search engine optimization never stands still. Google, the most popular search engine in the entire world, continues to make adjustments in order to ensure a consistent, positive, and successful user experience for anyone using it to find the information they need....

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    Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life

    When you're running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your content, you have to have an SEO strategy....

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    The Common SEO Mistakes That Are Killing Your Search Rank

      Does this sound familiar? You have elected to focus on search marketing, optimizing your website so that it will earn organic, natural, and free traffic from search results. Therefore, you investigate the top industry keywords and start identifying topics that will open the flood gates and attract a ton of new website visitors. Excited, you spend a lot of time and effort, expecting to see impressive results. Yet, after months of putting in the work, the traffic growth has been slow. Is that something close to the problem you are having?...

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    How to Write Inbound Marketing Content for Your SEO Keywords

    In the modern online business environment, search engine optimization is one of the post powerful factors you can work with. Because your goal is to bring as many potential customers to your website and doorstep as possible, you have a variety of keywords to work with, all derived from the kinds of things your target audience searches for when they are almost ready to buy whatever it is you have to offer them. With enough keyword integration, visitors, and successful conversions, Google will eventually elevate you to the top of all the search results you care about. The only question is how to get there....

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