Small Dog Creative

    How to Write Inbound Marketing Content for Your SEO Keywords

    In the modern online business environment, search engine optimization is one of the post powerful factors you can work with. Because your goal is to bring as many potential customers to your website and doorstep as possible, you have a variety of keywords to work with, all derived from the kinds of things your target audience searches for when they are almost ready to buy whatever it is you have to offer them. With enough keyword integration, visitors, and successful conversions, Google will eventually elevate you to the top of all the search results you care about. The only question is how to get there....

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    5 Important Inbound Marketing Trends for 2017

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    How Responsive Web Design Can Enhance Your SEO

      It's time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to accommodate mobile users. The need for responsive web design is pacing ahead of the current implementation of it. For your business, that's an undeniable opportunity: if you implement responsive design on your website, you can significantly outpace your competition and enhance your search engine optimization.  ...

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    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    3 SEO Mistakes to Avoid

    Sometimes it’s easier to remember what not to do. There are seemingly a million tips online to remember when you want to be better at SEO. But if you can grab a firm hold of a few “never do this” tips, it can carry you a long way--like these three SEO party fouls:...

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    What's the Difference Between White-Hat and Black-Hat SEO?

    If you're ever watching an old Western, and you're not sure which characters are the good guys, look at their headgear. The heroes typically wear white hats, and the villains wear black ones. While this trope has since been recognized, and subverted both in film and in other kinds of fiction, it is still common enough that it's become part of our everyday language. For example, if you hear about a white-hat computer expert, that is someone who is legitimately working to keep a system safe. A black-hat expert, or a black-hat hacker as they're more commonly called, is someone who uses his or her knowledge to exploit and subvert the rules for personal gain or pleasure. It's like how someone who is an expert in security systems might be trying to prevent burglaries, or they could be a thief, depending on how they use that knowledge. This black and white terminology applies to SEO, too, and it's something businesses should pay close attention to when hiring search engine optimization services....

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    3 Actionable Search Engine Optimization Tips for Better Organic Rankings

    Landing pages are the bread and butter to many brands digital marketing approach. A well-crafted finely-tuned landing page can turn a small company with zero online sales into a small company with a boatload of orders fairly quickly. There are a number of ways to drive traffic to landing pages: Directly using pay-per-click (PPC), through email marketing, social media and more. But what about getting eyes on a landing page using organic tactics? If you're investing in search engine optimization (SEO) for a better search engine ranking for your website, why not implement a few SEO tactics into your brand's most pivotal web page: the landing page. Sure, you can get faster results by using ads, but why not kill two birds with one stone and bring a potentially endless stream of visitors to a landing page organically through the search engines?...

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    4 Ways Social Media Can Boost SEO

      It's tempting to consider social media and search engine optimization as separate marketing tactics. One seeks to engage your target audience on an external network, while the other attempts to draw them to your website. And yet, the two are more closely related than you might think. In fact, used correctly, your social media marketing efforts can play a big role in increasing your search engine optimization. More specifically, here are 4 ways you can use social media to boost your SEO....

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    The Beginner's Guide to SEO

      Do you ever see an acronym that you somewhat know, but can't quite place? especially for small businesses, SEO is probably the perfect example. Chances are you've heard of it: short for search engine optimization, it's a term that describes the process of making sure that your website and its content can be found easily on search engines....

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    There Are No More Shortcuts: Quality Content Is Key To Ranking With Google

    There was a time when you could simply stuff your search terms haphazardly into a webpage and manage to get it to the top of Google's search results. Things were so bad, you could pay someone in a developing country who barely spoke English to string together barely legible gibberish, and so long as it was structured properly, it had the potential to reach Google's first page of results....

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    Three ways a business blog improves your SEO

    You may have heard of the importance of blogging to attract customers and improve sales leads, but did you know that SEO rank is also highly dependent on your blog? Here are three different ways that blogging, when done right, can improve your site's search engine ranking....

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    Unique Reasons You Need to Blog

    Most small business owners know that you need to have a blog to get noticed. They know that blogs come up when people search online so it is a good way to be found online. They know that blogs last much longer than social media posts and tweets....

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    Three More Reasons Your Business Needs to Blog

    Most small businesses try to cut costs when they first start out. They usually start with a very simple website meant to attract clients but they don’t do much with it. They don’t even waste their time with a blog. However, that is a big mistake....

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    Three Reasons Your Business Should Blog

    You know you should be blogging, but maybe you’re not sure why. Maybe you have a blog, but it has fallen behind due to more pressing business. Maybe you don't have an inkling of a blog. Either way, we’re here to encourage you to get your blog rolling. There are numerous reasons, but now we are going to focus on three:...

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    Adding Video

    Video is an engaging addition to a website. Not only is is a great way to show off your products or services, Google loves video and rewards sites with video. Video can also be distributed to various video sites, and posted to YouTube and Facebook pages....

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    Writing Articles

    If you do nothing else for your website this month, write an article!...

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    Getting Inbound Links with Comments

    Commenting on other websites is a great way to get links to your website....

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    You're Not Finished after the Launch... Growing & Maintaining Your Website

    While the launch (or birth) of your site is something to celebrate, the job isn't over yet! The site you launched is just the beginning--think of it as the "toddler phase," it's going but you'll still need to put in your due effort to keep it on track in the right direction. Your website is an important part of your marketing strategy and your company strategy; you need to continue to provide it with the support and tools it needs to become and remain a valuable part of the team & your business' success....

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    Thinking Like Google

    There are a number of ways to improve your search engine results. Before we go any further, it is important to get a better understanding of search result ranking. Let's talk for a moment about Google's algorithm (that's the code used for determining which order sites appear in search results), and which search results they appear in. ...

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    Social Media for Businesses: To "Like" or Not to "Like"?

    Social media is booming, but many businesses are asking if it is the right strategy for them. The truth is, social media can help your business tremendously. While it can be hard to measure exactly how much social media marketing can increase your overall revenue, it is certainly a worthwhile investment. What’s more is that there is much more to gain from social media that a sales figure. Sales figures aside, here are five benefits of social media for your business:...

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