Small Dog Creative

    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    3 SEO Mistakes to Avoid

    Sometimes it’s easier to remember what not to do. There are seemingly a million tips online to remember when you want to be better at SEO. But if you can grab a firm hold of a few “never do this” tips, it can carry you a long way--like these three SEO party fouls:...

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    3 Actionable Search Engine Optimization Tips for Better Organic Rankings

    Landing pages are the bread and butter to many brands digital marketing approach. A well-crafted finely-tuned landing page can turn a small company with zero online sales into a small company with a boatload of orders fairly quickly. There are a number of ways to drive traffic to landing pages: Directly using pay-per-click (PPC), through email marketing, social media and more. But what about getting eyes on a landing page using organic tactics? If you're investing in search engine optimization (SEO) for a better search engine ranking for your website, why not implement a few SEO tactics into your brand's most pivotal web page: the landing page. Sure, you can get faster results by using ads, but why not kill two birds with one stone and bring a potentially endless stream of visitors to a landing page organically through the search engines?...

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    The Beginner's Guide to SEO

      Do you ever see an acronym that you somewhat know, but can't quite place? especially for small businesses, SEO is probably the perfect example. Chances are you've heard of it: short for search engine optimization, it's a term that describes the process of making sure that your website and its content can be found easily on search engines....

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    Top 3 Things to Consider When Designing a New Website

      Virtually every legitimate business--and many not-so-legitimate businesses--maintains a website of some sort. This is true even of those types of business that typically do not translate well to the Internet marketplace. Yet, as technology advances and the technological prowess of consumers keeps pace, it is no longer enough merely to have a website....

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    There Are No More Shortcuts: Quality Content Is Key To Ranking With Google

    There was a time when you could simply stuff your search terms haphazardly into a webpage and manage to get it to the top of Google's search results. Things were so bad, you could pay someone in a developing country who barely spoke English to string together barely legible gibberish, and so long as it was structured properly, it had the potential to reach Google's first page of results....

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    The Importance of Blogging: Writing to Connect with Audiences

    Writing for online audiences involves understanding SEO and how real people consume content and interact on various platforms. Readers tend to value content that adds to their knowledge or resonates. Well-written and engaging content also has a greater likelihood of ranking highly through search filters....

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    Adding Video

    Video is an engaging addition to a website. Not only is is a great way to show off your products or services, Google loves video and rewards sites with video. Video can also be distributed to various video sites, and posted to YouTube and Facebook pages....

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    Writing Articles

    If you do nothing else for your website this month, write an article!...

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    Getting Inbound Links with Comments

    Commenting on other websites is a great way to get links to your website....

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    You're Not Finished after the Launch... Growing & Maintaining Your Website

    While the launch (or birth) of your site is something to celebrate, the job isn't over yet! The site you launched is just the beginning--think of it as the "toddler phase," it's going but you'll still need to put in your due effort to keep it on track in the right direction. Your website is an important part of your marketing strategy and your company strategy; you need to continue to provide it with the support and tools it needs to become and remain a valuable part of the team & your business' success....

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    Thinking Like Google

    There are a number of ways to improve your search engine results. Before we go any further, it is important to get a better understanding of search result ranking. Let's talk for a moment about Google's algorithm (that's the code used for determining which order sites appear in search results), and which search results they appear in. ...

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    Search Term Research: Choosing the Right Words

    What makes a good search engine is its ability to give you the best or most relevant results for your search. We wouldn't search with Google if, when we typed in "Banana Bread," car wash companies came up in the search results. Google needs to get a clear "picture" of what your site (and company) is about in order to more accurately position your company in the search results for that term. Choosing search terms is not as obvious or as easy as you may imagine. Terms you use are not necessarily what your customers use. It is also important to select search terms that have traffic. There is a lot of information that can be gathered on your target market and how they are searching for your products. We strongly recommend you take a step back and hire a professional company to conduct your search term research, and give you a list of terms you should optimize your website for. Sinking time and money with out doing proper search term research will cost you far more in the long run. Professional search term research is the first place you should start your website and your search engine optimization. Research reveals how many people are searching for terms, how hard it may be to get a good ranking on google for the term, and what the top companies are doing to get their rankings. It is also important to establish these numbers as a baseline for your website, so you can determine if your SEO campaigns are working. For more information read our next article... Optimizing for Your Search Terms...

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    Getting Local Search Engine Results

    Every business owner wants to see their company on the top of Google search results. But if you own a local business that doesn't have a national reach than you may only care about ranking well in your town. Competing on a national scale is expensive, so trying local SEO (search engine optimization) tactics is a much more cost effective move. Here are a few tips for ranking well in your town. Standardize Your Information The first thing you need to start with is your basic contact information. You need to standardize how you format your basic business information (name, address, phone). 

  ...

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    You Need to Think Like Google!

    There are a number of ways to go about improving your Google ranking, but before you try any of them it is important to get a larger understanding of search result ranking. Why does Google show search results in the order it does? Once you start to understand how Google looks at your website and why you are not showing up in search results, you can move to the next step of improving your website's search engine optimization (or SEO)....

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    Who's To Blame? Search Engine Optimization or the Website?

    If your website isn't performing for you, should you blame your website or your on page seo (search engine optimization)? The answer isn't always clear, not even to the pros. To often site owners jump into costly search engine optimization with a poor performing website. Increasing traffic to a website that is not converting visitors to leads or sales is a waste of money. It's like launching a massive advertising campaign for store, and then having all your new customers come in the door to a half empty store. Your site should perform well with less traffic first, then put the money into increasing traffic to a site that converts visits to leads or sales....

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    In Second Place... Bing

    Bing came in at second place in February with a whopping 4.37% of the global search market. In case you didn't get that, Bing has a whole 4.37% of the market at second place. Who's first... I'm not sure, maybe you should "Google it". Google comes in at 89.94% of the global market! While Bing and Yahoo may be creeping up they still have a long way to go before they can really be called competition. While there are a lot of SEO companies fighting for your dollars. It's important to have a clear idea of where most of your traffic will be coming from. Investing money in listings on small search engines may be valuable, but start with the big dogs first. Why invest hundreds in getting to the top of YP.com if 90% of your traffic is coming from Google. Google Analytics will tell you where your traffic is coming from, so you can see if you are getting a bang for buck with the smaller referral websites. Keep in mind any ranking with paid advertising that is considered 'pay per click' or not natural optimization, will be lost after you stop making monthly payments. Natural optimization, may cost more upfront but it will keep you on the top long after you have stopped making payments. So take a look at your rankings on Yahoo and Bing, and consider smaller directories but I wouldn't go investing too much time and money into optimizing for any search engine other than Google....

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    If You Are Not On Google Maybe You Don't Exist?

    I recently moved to a new home on a new street. I love living here but it's been difficult for people to find me because my address isn't on Google maps. In fact if you look it up on the satellite view it's just a dirt lot. I had packages sent back to the companies I ordered them from because the delivery company thought the address was wrong. The installer setting up my phone and internet service never showed up, because my address wasn't in his car's navigation. The paperboy couldn't locate my home, so it took an additional 2 weeks before service started. And I have had to send a map to any friend or family member coming for a visit....

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