Small Dog Creative

    5 Online Marketing Tips For Small Business Owners

    Thanks to the Internet, it's now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it's possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money....

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    Eight Marketing Tips and Ideas for Small Business Owners

      As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task each day is key to the long term health of your business!  ...

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    7 Huge Marketing Mistakes Engineers Make and How to Avoid Them

      As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. It’s possible that as an engineer, you’re making significant marketing blunders that’s preventing you from achieving goals from your online efforts. The good news is we’ve outlined these common mistakes and also shared ways on how to avoid and correct the error. See if any of the following mistakes resonate with your tactics…then take the necessary action to get on track in your inbound marketing strategy:  ...

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    How to Create Social Media Posts That Generate More Engagement

      Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn't people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let's look at the 5 best strategies for creating social media posts that generate more engagement. ...

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    How Often Should Your Business Post on Social Media?

      More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the last couple of years, a few studies have emerged that suggest just how often your business should post on social media. The results, of course, differ by network. Still, it's crucial information to help optimize your digital marketing efforts and maximize your audience engagement....

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    Social Media Fails of 2016: What They Got Wrong So You Can Get It Right

      You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, here are four social media fails of 2016 to remind you how NOT to be “that company” that has the PR world wondering WTF…...

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    35 Reasons to Keep Up Your Email MA

      There seems to be an overwhelming focus in social media marketing. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time creating posts and messages to reach their desired target audiences to boost engagement, gain new followers, and generate sales....

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    3 Ways to Use Facebook Groups for Business

      It's tempting to create content and then promote on as many channels as possible. Of course, you want to be everywhere and increase the odds that your ideas and message are spread to the masses. A fundamental approach of bringing your ideas to an existing marketplace may work faster and be more efficient. The strategy is utilizing the power of Facebook and its groups. We will discuss 3 ways to use Facebook Groups to propel your business:...

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    4 Tips to Help Your Social Media Presence

    There’s a difference between trending, and being present and active on social media. While it can be extremely beneficial for a company to “trend”, or “go viral”, its also not that easy to do, and not always necessary. The topics and campaigns that go viral have no specific formula that they follow, and sometimes take enormous amounts of work....

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    First Impressions...Online

    The American business landscape has reinvented itself so quickly, some small companies find it challenging just to keep up. With mobile websites, hundreds of platforms, social media, and new apps coming out every day, staying relevant isn't an easy task anymore. According to Entrepreneur, "You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost." Great web design is essential in your site and business's success, however, it's unlikely, that as a business owner you have enough time, energy, and expertise to design a site that can offer your users an intuitive experience, robust platform, and aesthetically pleasing online atmosphere....

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    Why You Should Be LinkedIn

    If you would consider your business a professional organization, then you need a LinkedIn profile. Furthermore, if you are a business owner, then you especially need to set up a profile. For those of you who aren't yet familiar with LinkedIn, it is a professional version of Facebook geared solely toward professionals. This way, your connections and interactions remain professional, without you having to worry about non-professional contacts, friends, or relatives (like your kids!) interfering or intruding. Facebook is for socializing; LinkedIn is for connecting and networking....

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    Facebook Fan Pages

    For many companies, a Facebook fan page is an integral part of their social media campaign. But what elements help fan pages build up large followings and what can brands do to emulate the success of others? Here is a list of elements that can help boost you toward having a larger and more engaged "fan base" on Facebook:...

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    Starting Forums

    A great way to build out your website without working too hard is with a forum. Providing a place for people to ask and answer questions, discuss issues, and meet people is a great way to strengthen your website with original content. Best of all, you don't need to write it!...

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    How To Get More Leads From Your Website

    We all know websites are a powerful marketing tool but not all websites are used to their full potential. Few visitors will call or buy from a website on the first visit, so getting their information in some other way is important. Getting their information allows you to reconnect, inform them and bring them back to your site....

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    What is a Conversion Rate? - PODCAST

    I want to talk about something called your website's Conversion Rate, how important that is to your website, and how neglected it really is. Conversion rate is the percentage of total visitors who convert while visiting your website. Now, depending on what type of website you have, your conversion might be different. Your conversion could be a sale, capturing a lead, registration, signing up for something, or some other kind of call to action on your website. Your conversion rate is the amount of people you get to actually take one of those steps or actions. If you have 100 people visiting your site, and one person decides to fill out a contact form, then you have a 1% conversion rate. If 2 people do it, then you have a 2% conversion rate. One or two percent might seem pretty low, but it's really not bad. It's actually pretty good. Anywhere between 1 and 3 percent conversion rate should be considered a pretty good rate for a website. So, if you have 400 people come to your website every week, and you don't have 4-8 people contacting you or taking an action, then conversion rate should be something you really start thinking about, as well as how to optimize your conversion rate or get more people to take that next step or call to action. There are a number of reasons why you would want to perform Conversion Rate Optimization on your website. If you wanted to take advantage of the traffic you already have coming to your website, for example if you have 400 visitors coming to your website and you're seeing a 0.5% conversion rate, then taking a look at your website and increasing your Conversion Rate could mean more revenue with the same amount of traffic you already get. That's something nobody wants to shy away from. Another reason is that before you start to put your money into a Search Engine Optimization (SEO) program or social media, or any other kind of online marketing, it's really important to take a look at how many people your site is able to capture, or how many leads are really coming through there. If you put a lot of money into SEO, and you have a 0.5% conversion rate or lower, you would be pouring money down the drain. If you had a 2, 3, or 4% conversion rate, then that's a great time to put money into an SEO plan, because you know your website can actually make that sale for you. The other big advantage to conversion rate is especially neglected:  companies put up a website, and that's it - they don't touch it again. They don't take a look at it and they don't follow the numbers to see what's working and what's not. Taking a look at your Conversion Rate is a fairly new thing to do or track. If you start optimizing your website by looking to increase your website's Conversion Rate and getting more leads from the traffic you already have, then you're going to have a much more efficient online marketing program. You're going to see a much higher return on any investment that you're making. Starting early is the best way to go. The next question is how do you change or increase a Conversion Rate? This can be different things, but usually it starts with the design of the site. Your website is an online salesperson, and it is out there 24 hours a day, 7 days a week. It is either selling for you, telling a story, and doing a wonderful job, or it's not. If your salesperson - your website - isn't showing up looking "ready for work," then it's not going to get you sales. A lot of websites out there aren't designed well. They don't look professional; they don't look like a professional designer touched them; they look like they were thrown up in five minutes; or they might look like they were thrown up in the early 90s. It's important to make sure that the design of your website gives people the trust you need to instill in them for them to give you a call, take another step or even stay on your website. The next part is making sure you have pieces in place to convert. It's surprising how many websites have a "free-for-all" attitude, and don't have a path or clear direction for visitors to travel down. Once they get to the end of that path, all that's there is a phone number or contact form. If you increase the number of ways that you can convert people - having multiple order forms, quote forms, get them to sign up for a newsletter, get them to do something, or get them to do one of five things - then you're going to increase your odds of having somebody do something with your website. Any lead and any information your gather is somebody you can follow up with, and reconnect with, which is vital in the online marketing world. Changing conversion rate does get more detailed than that, but that's the big stuff. We've covered the parts you really should be concerned with. Take a look at your site, check out your design, make sure you have a sales pitch and a sales path, and a way to capture information and you're on your way! If you are interested in leaving questions, feel free to post them on the blog and we'll respond with comments. You're also welcome to contact us on our website if you have any more questions or comments....

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    Take Care of Your Online Social Reputation

    Nowadays, most brands have a social presence online, and across several platforms -- Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and dynamic rather than disorganized or repetitive. Here are five quick tips for doing just that: 1. Develop Your Look & Feel. A big part of your strategy is to develop what your brand will look like online. Doing this early on will help make the rest of the process flow smoothly and efficiently. This may take different forms depending on the platform, but your audience should be able to perceive your sense of branding....

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    How to Stop Leaving Money on the Table

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