Small Dog Creative

    Developing Personas for Your Business

          Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started....

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    4 Reasons Why Offline Marketing is Still Relevant

      We live in an age where the internet has dominated the realm of marketing. It wasn't very long ago when small and large businesses alike relied on brochures, networking events, and billboards among other tools to conduct all of their advertising. But with the advent of the internet, digital marketing has taken over in quite a prominent way. And while digital marketing is unarguably necessary for all businesses now, businesses should also recognize how important offline marketing still is. ...

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