Small Dog Creative

    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

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    4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts

        Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they spend most of their time?...

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    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    5 Email Marketing Statistics That Prove Its Importance

        If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers....

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    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    3 Powerful Ways to Improve Your Email Marketing Strategy

        No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, anyone who is using email marketing understandably wants their efforts to be as powerful as possible. ...

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    The Buyer's Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

      Last week's blog was all about closing more leads and converting them into loyal paying customers. It's a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified? ...

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    Stop With the Stock: The Power of Using Original Photography on Your Website

        Your online presence needs to be visual. Given the plethora of studies and statistics available on the subject, it's clear that information presented in the form of videos, infographics, and photographs grab your audience's attention better, and are more persuasive in the process....

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    The Buyer's Journey Part 5: 5 Easy Steps To Close Leads Into Customers

      Last week's blog we gave you some tips about avoiding common mistakes to keep more of those visitors on your website. In today's blog we will talk about how you can close more of those leads and turn convert them into loyal paying customers....

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    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message‚Ķenticing them to keep coming back for more....

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    How Video Helps Manufacturing Companies Improve Credibility

        Video marketing is a natural fit for many consumer-based industries. If you can highlight your benefits and core value proposition in an effective and engaging video, your engagement rates, views, and click-through rates will multiply....

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    The Buyer's Journey Part 4: 10 Mistakes That Could Hurt Your Conversion Rates

      Last week's blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn't see any improvements? In today's blog we will talk about common mistakes people make that can actually hurt your conversion rates....

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    The Powerful Benefits of Original Video on Your Website

        Posting original videos on your website is one of the best ways to engage with your visitors and improve your brand. While it's always helpful to write great copy, videos are often more compelling to today's visually oriented internet users. Let's look at some of the leading benefits of using original videos on your website....

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    How to Increase Click-Throughs in Your Email Marketing

      In many ways, the importance of maximizing the open rates of your email is obvious. If you cannot get your audience to even read your message, you will have no chance of convincing them about your brand's benefits. But as you might imagine, open rates are not the only metric that should matter in analyzing the success of your marketing emails. In many ways, click-throughs matter just as much....

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    The Buyer's Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers

      If you read the last two blogs in the Buyer's Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won't do you much good if they are not converting into paying customers. In today's blog we will be discussing how you can turn those visitors into paying customers and grow your sales....

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    Tips to Drive More Visitors to Your Website

        When you're a small business, you need a website. Whether you're e-commerce or not, your site has to have a lot of great information. However, it's not just about a site. You have to make sure there is traffic going to your site, otherwise all of your hard work is for nothing. ...

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    5 Ways to Add Personality to Your Inbound Marketing

        In 2017, your marketing needs to be personal. If you're simply pushing out promotional messages about your product or service, you will gain little with an audience that's increasingly fatigued from and cynical toward traditional advertising. In fact, that's exactly the reason why inbound marketing has become so popular in recent years. The ability to provide value rather than promotion helps you pull your potential customers in rather than simply pushing a promotional message toward them. But as the concept has become more popular, competition is increased. How do you continue to stand out among a wealth of brands looking to add their own content and value?...

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    The Buyer's Journey Part 2: Are You Building Your Social Media Presence With Inbound Marketing in Mind?

      In last week's blog, we discussed the first stage of the Buyer's Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media. ...

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    Nine Reasons Why Your Business Needs Email Marketing

        Most business owners are looking for the newest and best ways to grow their business by reaching new customers. They are constantly trying to improve their marketing in order to continue to grow their business and achieve ROI on their marketing strategy. To do this, small businesses use a combination of traditional marketing along with social media marketing, sometimes neglecting the tried and true method of email marketing. What many business owners fail to realize is that email marketing is still quite effective at reaching new customers....

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    The Buyer's Journey Part 1: 5 Top Reasons on Why Blogging is Crucial to Your Success

      In last week's blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.  ...

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