Small Dog Creative

    Stop With the Stock: The Power of Using Original Photography on Your Website

        Your online presence needs to be visual. Given the plethora of studies and statistics available on the subject, it's clear that information presented in the form of videos, infographics, and photographs grab your audience's attention better, and are more persuasive in the process....

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    The Buyer's Journey Part 5: 5 Easy Steps To Close Leads Into Customers

      Last week's blog we gave you some tips about avoiding common mistakes to keep more of those visitors on your website. In today's blog we will talk about how you can close more of those leads and turn convert them into loyal paying customers....

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    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message‚Ķenticing them to keep coming back for more....

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    How Video Helps Manufacturing Companies Improve Credibility

        Video marketing is a natural fit for many consumer-based industries. If you can highlight your benefits and core value proposition in an effective and engaging video, your engagement rates, views, and click-through rates will multiply....

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    The Buyer's Journey Part 4: 10 Mistakes That Could Hurt Your Conversion Rates

      Last week's blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn't see any improvements? In today's blog we will talk about common mistakes people make that can actually hurt your conversion rates....

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    The Powerful Benefits of Original Video on Your Website

        Posting original videos on your website is one of the best ways to engage with your visitors and improve your brand. While it's always helpful to write great copy, videos are often more compelling to today's visually oriented internet users. Let's look at some of the leading benefits of using original videos on your website....

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    How to Increase Click-Throughs in Your Email Marketing

      In many ways, the importance of maximizing the open rates of your email is obvious. If you cannot get your audience to even read your message, you will have no chance of convincing them about your brand's benefits. But as you might imagine, open rates are not the only metric that should matter in analyzing the success of your marketing emails. In many ways, click-throughs matter just as much....

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    The Buyer's Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers

      If you read the last two blogs in the Buyer's Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won't do you much good if they are not converting into paying customers. In today's blog we will be discussing how you can turn those visitors into paying customers and grow your sales....

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    Tips to Drive More Visitors to Your Website

        When you're a small business, you need a website. Whether you're e-commerce or not, your site has to have a lot of great information. However, it's not just about a site. You have to make sure there is traffic going to your site, otherwise all of your hard work is for nothing. ...

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    5 Ways to Add Personality to Your Inbound Marketing

        In 2017, your marketing needs to be personal. If you're simply pushing out promotional messages about your product or service, you will gain little with an audience that's increasingly fatigued from and cynical toward traditional advertising. In fact, that's exactly the reason why inbound marketing has become so popular in recent years. The ability to provide value rather than promotion helps you pull your potential customers in rather than simply pushing a promotional message toward them. But as the concept has become more popular, competition is increased. How do you continue to stand out among a wealth of brands looking to add their own content and value?...

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    The Buyer's Journey Part 2: Are You Building Your Social Media Presence With Inbound Marketing in Mind?

      In last week's blog, we discussed the first stage of the Buyer's Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media. ...

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    Nine Reasons Why Your Business Needs Email Marketing

        Most business owners are looking for the newest and best ways to grow their business by reaching new customers. They are constantly trying to improve their marketing in order to continue to grow their business and achieve ROI on their marketing strategy. To do this, small businesses use a combination of traditional marketing along with social media marketing, sometimes neglecting the tried and true method of email marketing. What many business owners fail to realize is that email marketing is still quite effective at reaching new customers....

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    The Buyer's Journey Part 1: 5 Top Reasons on Why Blogging is Crucial to Your Success

      In last week's blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.  ...

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    5 Reasons to Include Video Content in Your Email Marketing Strategy

        With video content becoming such a prevalent form of digital marketing, it was only a matter of time before it was included in email marketing campaigns as well. There are countless businesses of all sizes now including this form of content in their email newsletters and other email marketing campaign methods and there are plenty of good reasons as to why this is happening....

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    Ignoring Your Buyer's Journey Is An Expensive Mistake

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    Six Reasons Why You Should Partner With A Marketing Agency

      Though most small business owners watch every penny they spend, they do acknowledge that there are times when they have to spend some money to make some! The most common reason that people hire help is because they run out of time. They can only do so much, so it can be a smart business decision to outsource some of your work....

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    How to Prepare Your Business for the Next Generation of Inbound Marketing

      We've come a long way since the early days of inbound marketing. When the concept was first developed over a decade ago, it was based on a simple philosophy: build your website as the central hub of your marketing efforts, optimize it for conversions, and use everything else (blogging, social media, SEO, and email) to drive traffic towards it. Eleven years after its inception, the core benefits and philosophy of inbound marketing has not changed dramatically. But technology doesn't stand still, so marketers have had to adjust to new developments that were unthinkable in the mid 2000s. Here's how you can prepare your business for the next generation of inbound marketing....

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    Using The Buyers Journey To Improve Your Inbound Methodology

      Inbound marketing is the best tool you can have in your arsenal when trying to reach new prospects and retain your current customers. One of the most important steps of improving your inbound methodology is to get into your customer's heads, and use the buyer's journey to design your content. ...

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    Marketing Tips to Take Your Small Business to the Next Level

      Marketing your business is different in today's world. You have to know your target audience and lure them to you. It's the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it's not as if cold calling is a possibility when it comes to every industry....

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    Nine Facebook Marketing Tips and Ideas for Small Business Owners

      Social media marketing is becoming so popular, with businesses both big and small. However, it needs to be done right or you are just wasting your time. To really make a difference, you have to focus on building relationships, instead of making sales. Build the right relationships, and the sales will follow. ...

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