Small Dog Creative

    Why You Should Use Humor In Marketing

      Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.   ...

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    Four Marketing Tips and Ideas for Small Business Owners

    As a small business owner, you are wearing a dozen different hats.  Marketing is just one of them and is complicated enough that it alone could be a full-time job.  Who has the time to read up on new PPC strategies, inbound marketing ideas or email best practices?  If you feel as though your marketing efforts have stalled or are just not giving you the return on investment that you want, then here are four marketing ideas to help you reevaluate and refocus your current strategies.  You might already be implementing some of them, while others might give you a fresh perspective and point you in a profitable new direction.  ...

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    Creating an SEO Strategy that Stands the Test of Time

    Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many marketers feel as though they are constantly adapting their SEO strategies in order to keep up with the latest changes in search engine algorithms and the needs of their markets. What if, however, you could design an SEO strategy for your company that will stand the test of time, helping you to build a solid online presence and raising your search engine ranking substantially? These tips will enable you to build a strategy that will go beyond the latest demands of the year, creating an effective platform that will help you develop content that will continue to raise your search engine ranking....

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    5 Steps to Develop Your Social Media Content Calendar for Better Inbound Marketing

    Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also leads to a natural conclusion: you need to promote your business on social media....

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    5 Advanced Tips that Go Beyond the Basics of Inbound Marketing

    Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It's a natural process that flows better, and is better integrated with your audience's preferences, than its traditional 'push' marketing alternatives....

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    Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life

    When you're running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your content, you have to have an SEO strategy....

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    Laying the Foundation for an Inbound Marketing Campaign

    There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with the following tips, you'll have a much smoother start to your campaign:  ...

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    Rebranding: Making Sure You Don't Lose Your Current Customer Base

    A recent article from Forbes that's worth reading lists 10 questions that companies should ask before beginning to rebrand....

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    Developing a Marketing Plan

    Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services....

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    5 Online Marketing Tips For Small Business Owners

    Thanks to the Internet, it's now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it's possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money....

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    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

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    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

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    Branding For Your Target Audience

    When people walk through a retail store or browse an e-Commerce site, they're not judging products completely on features and performance metrics. A number of things influence their decision for a product, and it's not always what you would think. People will often favor a product that suits their personal style, comes in their favorite color, or represents their personal philosophy over one with a higher 'star' rating or more prolific advertising. Because of this, the way you build and present your brand has a huge impact on how potential customers will respond to it. People choose brands they can relate to because the product will be theirs, in their home or on their computers, therefore you want your brand to be relatable to your target audience....

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    What McDonalds Teaches Us About the Constant Task of Rebranding

    Sitting in a McDonald's restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we're more conscious of healthy consumption. Look at their menu and you'll see there are still many options containing high amounts of harmful ingredients (i.e. sodium, oil, fat, carbohydrates, and sugars). Nevertheless, people come in daily to this chain restaurant for a snack or a quick meal. Some stores have extended hours or even 24-hour service, and they're usually safe and clean. Customers enjoy free WiFi, free refills on fountain drinks, and can kill time, for example, when getting their car fixed. In their dining room, there's constant movement of people. Upon closer inspection, I began to notice that their entire atmosphere was increasingly digital. The store has a touchscreen ordering kiosk and a Smartphone app for mobile users. There is a digital menu on the board, which today featured a caramel dispenser dressing the top of a frozen frappe sans assistance from human hands. With the digital elements so carefully integrated into the consumer experience, McDonald's continues to lead the fast food industry.  ...

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    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

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    Seven Ways to Satisfy your Customers While Marketing your Business

    When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their friends and family....

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    7 Ways to Boost Your Way to Number One With Paid Advertising

    Remember that time you created a website, populated it with great content, launched it, and got approximately 14 views?...

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    A Practical Approach to Inbound Marketing

    Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It's a bit trickier than outbound marketing because you are relying on the clues, signs, and indicators that you have so cleverly and carefully created to lead visitors to your website. So what is inbound marketing? Is there anything it can be compared to that will help us understand its concepts?...

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    4 Big Benefits of Hiring an Agency for Your Startups Success

      Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain. Yet, in a technology age where more consumers use the Internet to research information, connect with brands and make purchases than any other source, having a solid presence online is a must for businesses to excel in 2017....

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    How Email Marketing Can Help You Stay Top of Mind With Your Customers.

        Each online marketing practice has a different function and role in a company's campaign. Email marketing is particularly useful for keeping in touch and staying top of mind with customers. In this blog, we'll explain exactly why email marketing excels in these areas. ...

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