Small Dog Creative

    Rebranding: Making Sure You Don't Lose Your Current Customer Base

    A recent article from Forbes that's worth reading lists 10 questions that companies should ask before beginning to rebrand....

    Read More

    Developing a Marketing Plan

    Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services....

    Read More

    5 Online Marketing Tips For Small Business Owners

    Thanks to the Internet, it's now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it's possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money....

    Read More

    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

    Read More

    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

    Read More

    Branding For Your Target Audience

    When people walk through a retail store or browse an e-Commerce site, they're not judging products completely on features and performance metrics. A number of things influence their decision for a product, and it's not always what you would think. People will often favor a product that suits their personal style, comes in their favorite color, or represents their personal philosophy over one with a higher 'star' rating or more prolific advertising. Because of this, the way you build and present your brand has a huge impact on how potential customers will respond to it. People choose brands they can relate to because the product will be theirs, in their home or on their computers, therefore you want your brand to be relatable to your target audience....

    Read More

    What McDonalds Teaches Us About the Constant Task of Rebranding

    Sitting in a McDonald's restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we're more conscious of healthy consumption. Look at their menu and you'll see there are still many options containing high amounts of harmful ingredients (i.e. sodium, oil, fat, carbohydrates, and sugars). Nevertheless, people come in daily to this chain restaurant for a snack or a quick meal. Some stores have extended hours or even 24-hour service, and they're usually safe and clean. Customers enjoy free WiFi, free refills on fountain drinks, and can kill time, for example, when getting their car fixed. In their dining room, there's constant movement of people. Upon closer inspection, I began to notice that their entire atmosphere was increasingly digital. The store has a touchscreen ordering kiosk and a Smartphone app for mobile users. There is a digital menu on the board, which today featured a caramel dispenser dressing the top of a frozen frappe sans assistance from human hands. With the digital elements so carefully integrated into the consumer experience, McDonald's continues to lead the fast food industry.  ...

    Read More

    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

    Read More

    Seven Ways to Satisfy your Customers While Marketing your Business

    When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their friends and family....

    Read More

    7 Ways to Boost Your Way to Number One With Paid Advertising

    Remember that time you created a website, populated it with great content, launched it, and got approximately 14 views?...

    Read More

    A Practical Approach to Inbound Marketing

    Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It's a bit trickier than outbound marketing because you are relying on the clues, signs, and indicators that you have so cleverly and carefully created to lead visitors to your website. So what is inbound marketing? Is there anything it can be compared to that will help us understand its concepts?...

    Read More

    4 Big Benefits of Hiring an Agency for Your Startups Success

      Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain. Yet, in a technology age where more consumers use the Internet to research information, connect with brands and make purchases than any other source, having a solid presence online is a must for businesses to excel in 2017....

    Read More

    How Email Marketing Can Help You Stay Top of Mind With Your Customers.

        Each online marketing practice has a different function and role in a company's campaign. Email marketing is particularly useful for keeping in touch and staying top of mind with customers. In this blog, we'll explain exactly why email marketing excels in these areas. ...

    Read More

    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

    Read More

    4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts

        Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they spend most of their time?...

    Read More

    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

    Read More

    5 Email Marketing Statistics That Prove Its Importance

        If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers....

    Read More

    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

    Read More

    3 Powerful Ways to Improve Your Email Marketing Strategy

        No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, anyone who is using email marketing understandably wants their efforts to be as powerful as possible. ...

    Read More

    The Buyer's Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

      Last week's blog was all about closing more leads and converting them into loyal paying customers. It's a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified? ...

    Read More

    Get New Posts Delivered to Your Inbox!

    Recent Posts

    Posts by Topic

    see all