Small Dog Creative

    The Importance of Social Media Marketing


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    5 Personal Ways to Increase Your Email Marketing ROI

    With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there's been a crazy 'rumor' flying around that email marketing is dead. For anyone who's actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in part because it's not as casual and trendy as the more recently introduced styles of communication. While you can reach out to your target audience on Twitter and Facebook, contacting them directly on their phones with text messaging and emails is still the most reliable way to reach customers when they're ready to think about your business. The key to connecting with your customers is to make sure your emails are enjoyable to open, offer your customers value, and effectively tempt them back to your business....

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    4 Big Benefits of Hiring an Agency for Your Startups Success

      Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain. Yet, in a technology age where more consumers use the Internet to research information, connect with brands and make purchases than any other source, having a solid presence online is a must for businesses to excel in 2017....

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    Email Marketing: How to Improve Open Rates

      Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to leverage the power of email to reach a larger audience and grow your business, you'll need to optimize your campaigns for a higher open rate. Conventional wisdom should tell you that promotional emails are only effective if they are opened by the recipient. If you send 1,500 emails, only 20 of which are opened, you won't generate many leads. So, how can you improve your email open rates?  ...

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    Attention, Small Business Owners: Do You Know What Success Means?

    Especially for small business owners, marketing can be both complicated and expensive. You may know that you need to run regular campaigns in order to attract new customers and grow your business, but does that knowledge matter if you can't afford it? Of course, the same question becomes much more focused if you understand just how beneficial your marketing efforts actually are in accomplishing your business goals. Unfortunately, simply focusing on how many people your recent Facebook post or campaign reached does not actually give you any information about the success of your efforts. Determining return on investment, predictably, is among the biggest marketing challenges small businesses face today. How can you commit to an expensive and time-consuming marketing campaign if you don't know whether it actually helped you do more than just 'get your name out there'? The first step to rectifying that problem is simple: you need to understand how to actually measure your success in marketing your small business. Fortunately, you can do just that in just three steps:  ...

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