Small Dog Creative

    4 Big Benefits of Hiring an Agency for Your Startups Success

      Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain. Yet, in a technology age where more consumers use the Internet to research information, connect with brands and make purchases than any other source, having a solid presence online is a must for businesses to excel in 2017....

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    5 Reasons to Include Video Content in Your Email Marketing Strategy

        With video content becoming such a prevalent form of digital marketing, it was only a matter of time before it was included in email marketing campaigns as well. There are countless businesses of all sizes now including this form of content in their email newsletters and other email marketing campaign methods and there are plenty of good reasons as to why this is happening....

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    Six Reasons Why You Should Partner With A Marketing Agency

      Though most small business owners watch every penny they spend, they do acknowledge that there are times when they have to spend some money to make some! The most common reason that people hire help is because they run out of time. They can only do so much, so it can be a smart business decision to outsource some of your work....

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    Which of Your Marketing Efforts Should You Outsource?

      The benefits of outsourcing marketing are well-established. Working with a marketing agency can significantly improve your chances of success, and free up your time. While it can cost a bit more, the benefits of hiring a marketing agency are well worth the investment. Fortunately, outsourcing your marketing efforts is not a zero sum game. Rather than having to make the choice between doing it all in-house or paying for an external partner to take it off your hands, you can make strategic decisions on which of your tactics actually need help from the outside. Here's what you should do in a few of the most popular scenarios we tend to encounter:  ...

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    7 Simple Tips for Writing Effective Web Content

      If you're like many website owners, you apply the same rules for writing web copy that you'd use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this approach sounds logical, it ignores the fact that writing for the web is completely different from other types of writing. Internet readers are not the same as readers of print copy (even if they're the same people at different times!). To help you understand this crucial difference, here are 7 tips for writing effective web content that probably go against many of your usual writing habits.   ...

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    Eight Marketing Tips and Ideas for Small Business Owners

      As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task each day is key to the long term health of your business!  ...

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    How to Treat Inbound Marketing as the Connector of Existing Practices

      In many ways, the rise of inbound marketing has been revolutionary. It focuses on 'pull' rather than 'push' techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads businesses of all sizes to believe that the barriers of entry in inbound marketing are massive. A switch requires a complete change in philosophy, sometimes making it seem like an impossibility to implement. Of course, that conclusion is far from true. Inbound marketing may require a shift in philosophy, but in many ways, it also leverages the promotional tactics you're already using in new and innovative ways. Rather than changing your entire business strategy, it makes sense to view the concept as a connector of existing practices.  ...

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    5 Decision Points in Hiring A New Marketing Agency

      The decision on whether to hire a marketing agency to help in your marketing efforts can be complex. On the one hand, you might recognize the benefits of learned professionals helping you promote and grow your brand. But on the other, you know that it will take time and money to get to that level of success. So which outweighs the other? How can you decide whether outsourcing marketing is worth it and beneficial for your brand? Here are 5 decision points that can help you more easily answer that question.  ...

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    Three Marketing Tips and Ideas for Small Business Owners

      Even if you are a small business owner and do not have buckets of cash to spend on fancy advertising campaigns like the big boys do, you can still market your product or service.  You just have to be smarter and more creative about how to do it.  Here are three marketing tips and ideas for small business owners.  ...

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    How to Convince Your Boss About the Benefits of Working with a Marketing Agency

    Understanding that your business can benefit from outsourcing your marketing efforts is only the first step. Depending on the role you occupy in your organization, you also have to convince those with budget responsibility of those same benefits.  You may know that the reduced time commitment, increased strategic approach, and other advantages of the concept make working with an external marketing partner beneficial for your company. But how do you get others to agree? Here are 5 tips for convincing your boss about the benefits of outsourcing your marketing....

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    5 Killer Tips to Great Blog Content in 2017

      With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge and keeps you in front of your desired audience. Blogging is the way to capture attention, generate leads, increase revenue, and position you as a thought-leader in your industry. Therefore, enriching this component to your inbound marketing strategy will only amplify results and accelerate your business goals. The following offers five unique ways to creating great blog content in 2017:  ...

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    5 Questions to Ask When Hiring A Marketing Agency

      As we've detailed in this space, outsourcing your marketing efforts comes with a wide range of benefits. But of course, even once you've decided that working with a marketing agency is the right step for your business, you still have to make sure that you find a partner that can actually help you effectively reach your audience and grow your business.  To accomplish that goal, approaching your agency search strategically is key. Here are 5 questions to ask potential partner when outsourcing your marketing....

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    The #1 Marketing Mistake Small Business Owners Make

      Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It's the mistake of believing that small businesses only need small marketing.  This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned social media profiles, a complete and utter lack of branding — the list goes on and on. No matter how this mistake manifests itself, the results are the same: slow growth, fewer sales, lack of market share, inability to compete. And eventually, it can mean the end of the business (after all, you need to close sales to stay open!) And we've heard all the excuses as to why they can't focus their efforts on marketing. Here are just a few:  ...

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    Defining Your Unique Inbound Marketing Strategy

      Every business, at least one some level, has a marketing strategy. That strategy could be as simple as an idea of what you should do in your head, or as complex as a long document that lays out all marketing channels and eventualities.  But what is your unique inbound marketing strategy? That question is much more difficult to answer. How do you establish a strategy that makes you stand out from your competition, while ensuring consistency and long-term success throughout? This 11 step process should help you get there....

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    7 Huge Marketing Mistakes Engineers Make and How to Avoid Them

      As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. It’s possible that as an engineer, you’re making significant marketing blunders that’s preventing you from achieving goals from your online efforts. The good news is we’ve outlined these common mistakes and also shared ways on how to avoid and correct the error. See if any of the following mistakes resonate with your tactics…then take the necessary action to get on track in your inbound marketing strategy:  ...

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    Social Media Marketing Tips for Small Business Owners

      When you have a business in any niche or industry, one of the best things you can do is build a strong social media following. Social media sites such as Facebook and Twitter are ideal for pitching products and services. They also let you build a strong community around your brand. If you want to take advantage of this, start applying these 3 social media marketing tips for small business owners. ...

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    What You Need to Do Before Outsourcing Your Business Marketing

      Marketing can be a complicated endeavor, which is why businesses of all sizes work with external agencies to fulfill their needs. The increase in expertise and experience can significantly benefit your brand. But of course, outsourcing your marketing efforts is not as simple as handing over everything about your brand to someone and letting them go rogue. Instead, it's a strategic partnership that ensures success through close cooperation and a consistent message. To accomplish that goal, here are 4 steps that can help make your outsourcing efforts successful....

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    Marketing Tips for Every Step of the Customer Journey

    With everything on your plate as a small owner, it can be easy to fall into the old trap of thinking of marketing as a one-step process where you try to pull in new customers. But marketing isn't something that you do once and then forget about. It's an ongoing process that supports your customers during every single step of their journey with your business: that's why it is so critical that you have a documented strategy for your content that follows each step of their customer journey with your company. After all, a prospect may look for something different than an existing customer, and good content recognizes this. We know that for many smaller businesses, this sounds really intimidating. After all, you are already so busy with every other aspect of your business. But honing in on a marketing strategy — namely, one that actually works — goes a long way in making your company visible and boosting sales. So how do you start developing a marketing strategy?...

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    5 Reasons to Outsource Your Marketing

      You know what you're doing. Your budget is limited. Why in the world would you outsource your marketing efforts? It's a valid question, but one that can be easily answered. As it turns out, outsourcing marketing actually comes with a variety of benefits for your business that turns its costs into an investment, and provides positive ROI. Here are 5 benefits of looking to external experts for your promotional efforts....

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    Why You Should Hire a Marketing Agency for Your Website Design

    Nowadays, it is easy to create a website. Anyone can come up with a basic website design with the help of free online templates and Google for questions and support. But to derive maximum value from your business website, it is critical that you work with an experienced marketing agency to build your site. Why is this so important?...

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