Small Dog Creative

    The Essential Ingredients of a Marketing Plan

        Many businesses do lots of marketing but still aren't clear about what goes into a marketing plan. It's unlikely that you'll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let's look at the essential ingredients of a marketing plan.   ...

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    Tying Your Website Design to Your Mission & Vision Statements

      Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients in the B2B niche and the B2C niche. This communication is achieved through careful consideration of your marketing materials. Your marketing is the method by which you communicate with your audience and it is imperative that your marketing is in lock step with your mission statement and your vision statement. ...

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    The Votes are in for The Signal's Best of SCV!

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    Marketing Tips for Every Step of the Customer Journey

    With everything on your plate as a small owner, it can be easy to fall into the old trap of thinking of marketing as a one-step process where you try to pull in new customers. But marketing isn't something that you do once and then forget about. It's an ongoing process that supports your customers during every single step of their journey with your business: that's why it is so critical that you have a documented strategy for your content that follows each step of their customer journey with your company. After all, a prospect may look for something different than an existing customer, and good content recognizes this. We know that for many smaller businesses, this sounds really intimidating. After all, you are already so busy with every other aspect of your business. But honing in on a marketing strategy — namely, one that actually works — goes a long way in making your company visible and boosting sales. So how do you start developing a marketing strategy?...

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    4 Ways Social Media Can Boost SEO

      It's tempting to consider social media and search engine optimization as separate marketing tactics. One seeks to engage your target audience on an external network, while the other attempts to draw them to your website. And yet, the two are more closely related than you might think. In fact, used correctly, your social media marketing efforts can play a big role in increasing your search engine optimization. More specifically, here are 4 ways you can use social media to boost your SEO....

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    Effective Call-to-Actions: From Point-of-View to Placement

      Creating effective call-to-actions might sound like such a banal task, you've perhaps completely eliminated any need to learn about CTA's in your content marketing plan. If you place more creative time on perfecting the actual content, you've only done half of what draws readers to convert. A call-to-action requires more than just contrived statements at the end of the content to gain a possible sale.   The problem is that it's easy for a CTA to fall into a uniformity, only because some companies copy others. After you see one CTA, you likely feel like they all work the same....

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    Creative Marketing: Walking a Plastic Dog in Santa Clarita

      We recently launched our "Where in Santa Clarita is Small Dog?" Social media campaign.  You'll be able to see him for the next couple of months during our #smalldogc. It was super fun dragging our plastic “Small Dog” mascot around town and taking pictures of him (The Office Gnome was extremely enthusiastic about this project. The dog, a little less so).  It was also encouraging to see the reactions of people when they saw us prop him up in Menchies with his yogurt, or ask if we could take pictures of him with their dog at the dog park. Santa Clarita is an awesome town with friendly and fun-loving residents....

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    4 Tips to Help Your Social Media Presence

    There’s a difference between trending, and being present and active on social media. While it can be extremely beneficial for a company to “trend”, or “go viral”, its also not that easy to do, and not always necessary. The topics and campaigns that go viral have no specific formula that they follow, and sometimes take enormous amounts of work....

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    5 Things Your Marketing Video Can Learn from Movie Trailers

    In the entertainment industry, movie trailers are an important part of amping up the excitement for an upcoming motion picture. Whether they play in movie theaters ahead of the main feature or on TV screens during popular shows and events, trailers almost necessary lead to excited social media chatter and organic word-of-mouth marketing ahead of the movie's release....

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    Are We Having Fun with Marketing? Yes.

    Sometimes, marketing can become routine: Write this blog post, post that picture, update that web page, stay on brand. Done....

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    Romancing the Crowd: Easy Marketing Tips for Small Business Owners

    Who said romance was only for lovers? There's a certain degree of romance in many of our daily experiences. It's in the lace doilies under the crystal bowls filled with freshly cut roses in the perfume store. It's in the hint of men's cologne we smell in the leather section of the furniture gallery. It's in the fabric softener on a co-worker's sweater that you smell across the room. Everywhere we go, good products will appeal to our senses. If we're lucky, the best products will tap into our conceptions of romance. This is something that small business owners like you can bring to your upcoming marketing efforts. Here, we look at two marketing tips for small business owners:...

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    Align Graphic Design With Marketing Research, Messaging, UI for Best Results

    Once upon a time in website development, graphic design got all the glory. It's just one leg of the stool today. It's an important leg - have you seen poor design? Yuck. The point is that excellent design is one important piece of integrated web design. And an integrated approach to web design isn't "nice" to have, it's necessary....

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    Small Business Branding: Don't Forget Social Media

    You know all about the importance of small business branding. After all, we may have talked about it once or twice... or maybe  even more than that. So we are not going to sit here and beat a dead horse trying to bring home that message (rest in peace, dear horse.)...

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    3 Tips for Effective Email Marketing

    Email marketing is one of the most effective ways of reaching out to prospects or customers and driving sales. There is an art to it, however, and it is one of those things that can either be done really well — or done in a way that leads to recipients hitting the unsubscribe button. Here are three tips to keep your email marketing efforts raking in the leads....

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    Branding with Sustainable Carry-All Bags: Graphic Design Trends

    The growing trend of cloth or recycled bags offers many creative ways to make a lasting impression on consumers. Through the magic of graphic design, it's possible to include logos and on-brand imagery on reusable bags. Consider these items as branded gifts or part of product packaging:...

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    Four Tips For Getting Started With Email Marketing

    Whether you are marketing your business online or not, you need an email list. With email, you can quickly and easily connect to your clients. Send out a sales flyer and you might get responses right away! Many small businesses shy away from email because they are scared to get started. However,      it is not hard at all....

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    Why You Should Hire a Marketing Agency for Your Website Design

    Nowadays, it is easy to create a website. Anyone can come up with a basic website design with the help of free online templates and Google for questions and support. But to derive maximum value from your business website, it is critical that you work with an experienced marketing agency to build your site. Why is this so important?...

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    Navigating the World of Twitter

    More and more businesses are "tweeting," and why not? It's free and not hard to compose--just 140 characters per "tweet." It's simple to set up an account and you can link to it from your website....

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    Social Networking & Marketing

    Social networking and marketing are key factors to getting your website seen. Think of your social networks as back doors to your website--they allow people to find your business and services on the internet without needing to conduct a Google search. It's also a great way to get people to stumble upon your business. ...

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    Selling a Product on Your Website

    Opening up your site to e-commerce is a great way to bring in extra cash. You can start with a few products and work your way up to a full store....

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