Small Dog Creative

    The Beginners Guide to Amazing Landing Pages

    Landing pages are vital tools to generating qualified leads as part of your inbound marketing strategy.  Also referred to as “capture pages”, “squeeze pages”, and “opt-in pages”, a well-designed landing page with an enticing lead offer that resonates with your audience can produce amazing lead conversions for your sales funnel.  These pages are unique in that it serves one sole purpose: capturing the visitors contact details with the intent of being placed on your subscriber list.  The relationship between you and your new lead starts at the landing page.  The goal in this guide is to provide an overview addressing questions like what is a landing page, why are they essential to your business, and offering key marketing tips and strategies you should know as a small business owner to improve your landing page success. ...

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    3 Actionable Search Engine Optimization Tips for Better Organic Rankings

    Landing pages are the bread and butter to many brands digital marketing approach. A well-crafted finely-tuned landing page can turn a small company with zero online sales into a small company with a boatload of orders fairly quickly. There are a number of ways to drive traffic to landing pages: Directly using pay-per-click (PPC), through email marketing, social media and more. But what about getting eyes on a landing page using organic tactics? If you're investing in search engine optimization (SEO) for a better search engine ranking for your website, why not implement a few SEO tactics into your brand's most pivotal web page: the landing page. Sure, you can get faster results by using ads, but why not kill two birds with one stone and bring a potentially endless stream of visitors to a landing page organically through the search engines?...

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