Small Dog Creative

    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message…enticing them to keep coming back for more....

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    How Video Helps Manufacturing Companies Improve Credibility

        Video marketing is a natural fit for many consumer-based industries. If you can highlight your benefits and core value proposition in an effective and engaging video, your engagement rates, views, and click-through rates will multiply....

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    The Buyer's Journey Part 4: 10 Mistakes That Could Hurt Your Conversion Rates

      Last week's blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn't see any improvements? In today's blog we will talk about common mistakes people make that can actually hurt your conversion rates....

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    The Powerful Benefits of Original Video on Your Website

        Posting original videos on your website is one of the best ways to engage with your visitors and improve your brand. While it's always helpful to write great copy, videos are often more compelling to today's visually oriented internet users. Let's look at some of the leading benefits of using original videos on your website....

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    The Buyer's Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers

      If you read the last two blogs in the Buyer's Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won't do you much good if they are not converting into paying customers. In today's blog we will be discussing how you can turn those visitors into paying customers and grow your sales....

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    Tips to Drive More Visitors to Your Website

        When you're a small business, you need a website. Whether you're e-commerce or not, your site has to have a lot of great information. However, it's not just about a site. You have to make sure there is traffic going to your site, otherwise all of your hard work is for nothing. ...

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    5 Ways to Add Personality to Your Inbound Marketing

        In 2017, your marketing needs to be personal. If you're simply pushing out promotional messages about your product or service, you will gain little with an audience that's increasingly fatigued from and cynical toward traditional advertising. In fact, that's exactly the reason why inbound marketing has become so popular in recent years. The ability to provide value rather than promotion helps you pull your potential customers in rather than simply pushing a promotional message toward them. But as the concept has become more popular, competition is increased. How do you continue to stand out among a wealth of brands looking to add their own content and value?...

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    The Buyer's Journey Part 2: Are You Building Your Social Media Presence With Inbound Marketing in Mind?

      In last week's blog, we discussed the first stage of the Buyer's Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media. ...

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    The Buyer's Journey Part 1: 5 Top Reasons on Why Blogging is Crucial to Your Success

      In last week's blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.  ...

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    Ignoring Your Buyer's Journey Is An Expensive Mistake

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    How to Prepare Your Business for the Next Generation of Inbound Marketing

      We've come a long way since the early days of inbound marketing. When the concept was first developed over a decade ago, it was based on a simple philosophy: build your website as the central hub of your marketing efforts, optimize it for conversions, and use everything else (blogging, social media, SEO, and email) to drive traffic towards it. Eleven years after its inception, the core benefits and philosophy of inbound marketing has not changed dramatically. But technology doesn't stand still, so marketers have had to adjust to new developments that were unthinkable in the mid 2000s. Here's how you can prepare your business for the next generation of inbound marketing....

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    Using The Buyers Journey To Improve Your Inbound Methodology

      Inbound marketing is the best tool you can have in your arsenal when trying to reach new prospects and retain your current customers. One of the most important steps of improving your inbound methodology is to get into your customer's heads, and use the buyer's journey to design your content. ...

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    Marketing Tips to Take Your Small Business to the Next Level

      Marketing your business is different in today's world. You have to know your target audience and lure them to you. It's the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it's not as if cold calling is a possibility when it comes to every industry....

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    How to Use YouTube Effectively for a Small Business

      Marketing is constantly changing, which means you need to become suddenly changing your strategy. This is not always easy to accomplish, which is why you need to be creative. YouTube is a great tool because of the many options that it provides. With over 1 billion users, it ensures that high-end content gets the necessary views. In order to use YouTube effectively, it has to be leveraged appropriately within your marketing strategy. It's not as simple as creating a video and hoping that it goes viral. There are necessary steps involved to be more successful.  ...

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    7 Simple Tips for Writing Effective Web Content

      If you're like many website owners, you apply the same rules for writing web copy that you'd use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this approach sounds logical, it ignores the fact that writing for the web is completely different from other types of writing. Internet readers are not the same as readers of print copy (even if they're the same people at different times!). To help you understand this crucial difference, here are 7 tips for writing effective web content that probably go against many of your usual writing habits.   ...

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    How to Treat Inbound Marketing as the Connector of Existing Practices

      In many ways, the rise of inbound marketing has been revolutionary. It focuses on 'pull' rather than 'push' techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads businesses of all sizes to believe that the barriers of entry in inbound marketing are massive. A switch requires a complete change in philosophy, sometimes making it seem like an impossibility to implement. Of course, that conclusion is far from true. Inbound marketing may require a shift in philosophy, but in many ways, it also leverages the promotional tactics you're already using in new and innovative ways. Rather than changing your entire business strategy, it makes sense to view the concept as a connector of existing practices.  ...

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    5 Important Inbound Marketing Trends for 2017

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    How Keyword Research Can Enhance Your Inbound Marketing

      The general philosophy of inbound marketing is all about building great content that increases web visitors while generating and nurturing leads. But if that content is not optimized for search engines, you're missing out on a significant opportunities. Any inbound marketer knows just how important SEO is to successful inbound marketing. But you may not be aware just how much keyword research matters in creating an inbound strategy that sets you apart from your competition and reliably attracts visitors to your website. Here's why.  ...

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    5 Killer Tips to Great Blog Content in 2017

      With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge and keeps you in front of your desired audience. Blogging is the way to capture attention, generate leads, increase revenue, and position you as a thought-leader in your industry. Therefore, enriching this component to your inbound marketing strategy will only amplify results and accelerate your business goals. The following offers five unique ways to creating great blog content in 2017:  ...

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    The Essential Ingredients of a Marketing Plan

        Many businesses do lots of marketing but still aren't clear about what goes into a marketing plan. It's unlikely that you'll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let's look at the essential ingredients of a marketing plan.   ...

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