Small Dog Creative

    5 Ways to Add Personality to Your Inbound Marketing

        In 2017, your marketing needs to be personal. If you're simply pushing out promotional messages about your product or service, you will gain little with an audience that's increasingly fatigued from and cynical toward traditional advertising. In fact, that's exactly the reason why inbound marketing has become so popular in recent years. The ability to provide value rather than promotion helps you pull your potential customers in rather than simply pushing a promotional message toward them. But as the concept has become more popular, competition is increased. How do you continue to stand out among a wealth of brands looking to add their own content and value?...

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    The Buyer's Journey Part 2: Are You Building Your Social Media Presence With Inbound Marketing in Mind?

      In last week's blog, we discussed the first stage of the Buyer's Journey on how to Attract new customers using blogging. In todays blog we will continue that discussion on Attracting new customers via social media. ...

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    The Buyer's Journey Part 1: 5 Top Reasons on Why Blogging is Crucial to Your Success

      In last week's blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.  ...

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    Ignoring Your Buyer's Journey Is An Expensive Mistake

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    How to Prepare Your Business for the Next Generation of Inbound Marketing

      We've come a long way since the early days of inbound marketing. When the concept was first developed over a decade ago, it was based on a simple philosophy: build your website as the central hub of your marketing efforts, optimize it for conversions, and use everything else (blogging, social media, SEO, and email) to drive traffic towards it. Eleven years after its inception, the core benefits and philosophy of inbound marketing has not changed dramatically. But technology doesn't stand still, so marketers have had to adjust to new developments that were unthinkable in the mid 2000s. Here's how you can prepare your business for the next generation of inbound marketing....

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    Using The Buyers Journey To Improve Your Inbound Methodology

      Inbound marketing is the best tool you can have in your arsenal when trying to reach new prospects and retain your current customers. One of the most important steps of improving your inbound methodology is to get into your customer's heads, and use the buyer's journey to design your content. ...

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    Marketing Tips to Take Your Small Business to the Next Level

      Marketing your business is different in today's world. You have to know your target audience and lure them to you. It's the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it's not as if cold calling is a possibility when it comes to every industry....

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    How to Use YouTube Effectively for a Small Business

      Marketing is constantly changing, which means you need to become suddenly changing your strategy. This is not always easy to accomplish, which is why you need to be creative. YouTube is a great tool because of the many options that it provides. With over 1 billion users, it ensures that high-end content gets the necessary views. In order to use YouTube effectively, it has to be leveraged appropriately within your marketing strategy. It's not as simple as creating a video and hoping that it goes viral. There are necessary steps involved to be more successful.  ...

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    7 Simple Tips for Writing Effective Web Content

      If you're like many website owners, you apply the same rules for writing web copy that you'd use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this approach sounds logical, it ignores the fact that writing for the web is completely different from other types of writing. Internet readers are not the same as readers of print copy (even if they're the same people at different times!). To help you understand this crucial difference, here are 7 tips for writing effective web content that probably go against many of your usual writing habits.   ...

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    How to Treat Inbound Marketing as the Connector of Existing Practices

      In many ways, the rise of inbound marketing has been revolutionary. It focuses on 'pull' rather than 'push' techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads businesses of all sizes to believe that the barriers of entry in inbound marketing are massive. A switch requires a complete change in philosophy, sometimes making it seem like an impossibility to implement. Of course, that conclusion is far from true. Inbound marketing may require a shift in philosophy, but in many ways, it also leverages the promotional tactics you're already using in new and innovative ways. Rather than changing your entire business strategy, it makes sense to view the concept as a connector of existing practices.  ...

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    5 Important Inbound Marketing Trends for 2017

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    How Keyword Research Can Enhance Your Inbound Marketing

      The general philosophy of inbound marketing is all about building great content that increases web visitors while generating and nurturing leads. But if that content is not optimized for search engines, you're missing out on a significant opportunities. Any inbound marketer knows just how important SEO is to successful inbound marketing. But you may not be aware just how much keyword research matters in creating an inbound strategy that sets you apart from your competition and reliably attracts visitors to your website. Here's why.  ...

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    5 Killer Tips to Great Blog Content in 2017

      With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge and keeps you in front of your desired audience. Blogging is the way to capture attention, generate leads, increase revenue, and position you as a thought-leader in your industry. Therefore, enriching this component to your inbound marketing strategy will only amplify results and accelerate your business goals. The following offers five unique ways to creating great blog content in 2017:  ...

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    The Essential Ingredients of a Marketing Plan

        Many businesses do lots of marketing but still aren't clear about what goes into a marketing plan. It's unlikely that you'll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let's look at the essential ingredients of a marketing plan.   ...

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    How Responsive Web Design Can Enhance Your SEO

      It's time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to accommodate mobile users. The need for responsive web design is pacing ahead of the current implementation of it. For your business, that's an undeniable opportunity: if you implement responsive design on your website, you can significantly outpace your competition and enhance your search engine optimization.  ...

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    5 Expert Ways to Easily Add Live-Streaming Videos into Your Marketing

        Did you know that social videos generate 1200% more shares than text and images combined? Also, people spend 3 times longer watching live video compared to one that's pre-recorded (Source: Social Media Today). Social video tools like Facebook Live, Periscope, and Instagram Stories are making it easy for marketers to connect deeper with their followers, build relationships, increase online presence, and improve conversions in leads and sales. Adding social, live-streaming videos to your marketing strategy can prove to be a winning move to boost engagement and enrich your content strategy. It’s another channel to deliver value to your market while interacting with your fans in real-time. Therefore, we’ve compiled a list of five expert ways to integrating live-streaming videos to better your marketing strategy.   ...

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    How to Increase Your Inbound Marketing Sales

      The Internet changed the way people shop. Over the past several years, though, the way businesses use the Internet to market themselves and their products has also changed. While traditional marketing is still around, in the form of pop-up and sidebar ads, businesses have been turning to inbound marketing to increase their sales. However, if you aren't seeing the results you want from your inbound marketing efforts, you might want to go down this checklist to be sure you've hit all the high notes. Inbound Marketing Tips: 5 Ways to Increase Your Inbound Sales  ...

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    The #1 Marketing Mistake Small Business Owners Make

      Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It's the mistake of believing that small businesses only need small marketing.  This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned social media profiles, a complete and utter lack of branding — the list goes on and on. No matter how this mistake manifests itself, the results are the same: slow growth, fewer sales, lack of market share, inability to compete. And eventually, it can mean the end of the business (after all, you need to close sales to stay open!) And we've heard all the excuses as to why they can't focus their efforts on marketing. Here are just a few:  ...

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    Defining Your Unique Inbound Marketing Strategy

      Every business, at least one some level, has a marketing strategy. That strategy could be as simple as an idea of what you should do in your head, or as complex as a long document that lays out all marketing channels and eventualities.  But what is your unique inbound marketing strategy? That question is much more difficult to answer. How do you establish a strategy that makes you stand out from your competition, while ensuring consistency and long-term success throughout? This 11 step process should help you get there....

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    7 Huge Marketing Mistakes Engineers Make and How to Avoid Them

      As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. It’s possible that as an engineer, you’re making significant marketing blunders that’s preventing you from achieving goals from your online efforts. The good news is we’ve outlined these common mistakes and also shared ways on how to avoid and correct the error. See if any of the following mistakes resonate with your tactics…then take the necessary action to get on track in your inbound marketing strategy:  ...

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