Small Dog Creative

    How to Write Inbound Marketing Content for Your SEO Keywords

    In the modern online business environment, search engine optimization is one of the post powerful factors you can work with. Because your goal is to bring as many potential customers to your website and doorstep as possible, you have a variety of keywords to work with, all derived from the kinds of things your target audience searches for when they are almost ready to buy whatever it is you have to offer them. With enough keyword integration, visitors, and successful conversions, Google will eventually elevate you to the top of all the search results you care about. The only question is how to get there....

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    A Practical Approach to Inbound Marketing

    Inbound marketing is the act of organically attracting traffic to your website. How is this accomplished? It's a bit trickier than outbound marketing because you are relying on the clues, signs, and indicators that you have so cleverly and carefully created to lead visitors to your website. So what is inbound marketing? Is there anything it can be compared to that will help us understand its concepts?...

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    5 Trends That Will Shape Inbound Marketing in 2018 and Beyond

      Inbound marketing is officially 11 years old. Congratulations! But rather than resting on its laurels, this marketing philosophy is evolving constantly. The same underlying principles remain true, as it seeks to pull in potential customers with value and relevance rather than pushing promotional messages onto them....

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    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    Inbound vs. Outbound Marketing: Which is Better?

      Are you familiar with the distinction between inbound and outbound marketing? These are terms that everyone talks about these days, but many people aren't clear about the difference. It's actually an important distinction and one that can significantly impact your results. While you can succeed with either type of marketing, one of them has some clear advantages. Let's explore the differences between inbound and outbound marketing and try to determine which is better.   ...

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    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

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    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    5 Email Marketing Statistics That Prove Its Importance

        If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers....

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    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    3 Powerful Ways to Improve Your Email Marketing Strategy

        No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, anyone who is using email marketing understandably wants their efforts to be as powerful as possible. ...

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    The Buyer's Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

      Last week's blog was all about closing more leads and converting them into loyal paying customers. It's a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified? ...

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    Stop With the Stock: The Power of Using Original Photography on Your Website

        Your online presence needs to be visual. Given the plethora of studies and statistics available on the subject, it's clear that information presented in the form of videos, infographics, and photographs grab your audience's attention better, and are more persuasive in the process....

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    The Buyer's Journey Part 5: 5 Easy Steps To Close Leads Into Customers

      Last week's blog we gave you some tips about avoiding common mistakes to keep more of those visitors on your website. In today's blog we will talk about how you can close more of those leads and turn convert them into loyal paying customers....

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    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message‚Ķenticing them to keep coming back for more....

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    How Video Helps Manufacturing Companies Improve Credibility

        Video marketing is a natural fit for many consumer-based industries. If you can highlight your benefits and core value proposition in an effective and engaging video, your engagement rates, views, and click-through rates will multiply....

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    The Buyer's Journey Part 4: 10 Mistakes That Could Hurt Your Conversion Rates

      Last week's blog was all about helpful tips to convert more visitors into paying customers. But what if you did all of that and still didn't see any improvements? In today's blog we will talk about common mistakes people make that can actually hurt your conversion rates....

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    The Powerful Benefits of Original Video on Your Website

        Posting original videos on your website is one of the best ways to engage with your visitors and improve your brand. While it's always helpful to write great copy, videos are often more compelling to today's visually oriented internet users. Let's look at some of the leading benefits of using original videos on your website....

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    The Buyer's Journey Part 3: 5 Ways to Convert Visitors Into Paying Customers

      If you read the last two blogs in the Buyer's Journey blog series, you now have some great ideas on how to Attract more visitors to your site. While getting more visitors to your site is a great accomplishment, it won't do you much good if they are not converting into paying customers. In today's blog we will be discussing how you can turn those visitors into paying customers and grow your sales....

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    Tips to Drive More Visitors to Your Website

        When you're a small business, you need a website. Whether you're e-commerce or not, your site has to have a lot of great information. However, it's not just about a site. You have to make sure there is traffic going to your site, otherwise all of your hard work is for nothing. ...

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    5 Ways to Add Personality to Your Inbound Marketing

        In 2017, your marketing needs to be personal. If you're simply pushing out promotional messages about your product or service, you will gain little with an audience that's increasingly fatigued from and cynical toward traditional advertising. In fact, that's exactly the reason why inbound marketing has become so popular in recent years. The ability to provide value rather than promotion helps you pull your potential customers in rather than simply pushing a promotional message toward them. But as the concept has become more popular, competition is increased. How do you continue to stand out among a wealth of brands looking to add their own content and value?...

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