Small Dog Creative

    How Google AdWords and Analytics Help Track Marketing Efforts for Small Businesses

      The influence Google AdWords and Google Analytics provide each other might seem foreign to newcomers dabbling into the vast world of digital marketing. However, the services have been available for over 15 years. Google acquired Urchin Software in 2005, rolling out the latest version of Google Analytics in October 2012. The service tracks and reports website traffic, in turn offering companies the advantage of understanding what is appealing to users. Google Analytics is the top performing and most used traffic analysis tool, according to Web Technology Surveys, providing services to 54% of all websites....

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