Small Dog Creative

    Email Marketing: How to Improve Open Rates

      Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to leverage the power of email to reach a larger audience and grow your business, you'll need to optimize your campaigns for a higher open rate. Conventional wisdom should tell you that promotional emails are only effective if they are opened by the recipient. If you send 1,500 emails, only 20 of which are opened, you won't generate many leads. So, how can you improve your email open rates?  ...

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    Email Marketing: A Staple in an Evolving Content World

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    Learn How to Spam Proof Your Email Marketing

      Email remains one of the most frequently used, most effective, and least difficult to implement digital marketing channels. Its low price, especially when compared to paid advertising efforts, only adds to its popularity among marketers. But, as is the case with any marketing efforts, this channel can only be successful if it's done right. In the case of email marketing, 'doing it right' can mean many things. But above all, it means making sure that your audience even gets to see your message, which is not the case if it gets caught by spam filters. To avoid that from happening, here are 6 steps you should take to spam-proof your email marketing....

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    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    35 Reasons to Keep Up Your Email MA

      There seems to be an overwhelming focus in social media marketing. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time creating posts and messages to reach their desired target audiences to boost engagement, gain new followers, and generate sales....

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    The Key to Great Open Rates in Email Marketing is NOT Your Subject Line

      How do you get as many people as possible to open your promotional emails and become convinced by your brand through reading your content? Throughout the web, you will find guides that explain just how important subject lines are to capturing your audience's attention in a crowded inbox....

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    Email Marketing: It's More Effective Than You Think

    When you think about email marketing, you might think about the spam emails that you might receive every now and then in your email inbox. These types of emails can instantly turn you away from the idea of wanting to start up your own subscription list, and you might think that this type of marketing is dead in 2016 anyway. However, when done correctly, email marketing is not dead at all....

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    Email Marketing: 3 Reasons Why You Need It

    Is email marketing still relevant? If email’s detractors are correct, the medium should be all but dead by now. But that doesn’t seem to be the case. According to the numbers, quite the opposite is happening. While social media certainly has its place, it’s not the email-killer that some once believed. Forget the anti-email crowd, email marketing actually has one of the returns on investment of any marketing medium....

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    3 Tips for Effective Email Marketing

    Email marketing is one of the most effective ways of reaching out to prospects or customers and driving sales. There is an art to it, however, and it is one of those things that can either be done really well — or done in a way that leads to recipients hitting the unsubscribe button. Here are three tips to keep your email marketing efforts raking in the leads....

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    Four Tips For Getting Started With Email Marketing

    Whether you are marketing your business online or not, you need an email list. With email, you can quickly and easily connect to your clients. Send out a sales flyer and you might get responses right away! Many small businesses shy away from email because they are scared to get started. However,      it is not hard at all....

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    Email Marketing: Personalization Is Key

    Internet marketers report that they get the highest return of investment from email marketing than from almost any other part of their strategy....

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    Five Tips To Get Your Emails Opened

    Not every business believes in email marketing but they should. It is a cheap and easy way to get your message out. However, most business owners believe that it is hard to get people to sign up for your email list and, then, once they are signed up, to actually read your emails. People are simply too busy for all of the emails that they receive in one day. So, how can you make sure that your emails are looked at? You have to make sure that your subject line is one that cannot be ignored!...

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    Email Marketing: Still Relevant, Still Profitable

    With the growing use of social media and mobile marketing, it's easy to think that email marketing is doomed to the digital marketing scrap heap. But just because email has been around for a long time (in the context of digital marketing) doesn't mean it's less effective....

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    What Are Trigged Email Campaigns?

    If newsletters aren't right for your business, or you just don't have the time, consider starting a triggered email series....

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    Sharing is Power: Social Sharing in Email Marketing Part 1

    Social sharing has become a next-to-natural part of email marketing, and it’s a trend that is rendering enormous results. Email has become a social tool in itself. Are you using your emails to your fullest advantage?...

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    eNewsletters: What to Write?

    It's usually pretty easy to write your first eNewsletter or eBlast, but what about the next one, and the one after that. While not all of these tips will apply to you or your business, there is definitely a gem in here for you somewhere....

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    Get Blasting!

    Why Aren't You Using Email Marketing  Seriously, it is time to get on board. There is a reason why so many companies have incorporated email marketing into their arsenal of marketing tools....

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