Small Dog Creative

    Building a Stronger Customer Relationship with Videos in Email

    Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you're probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the tools available or developing new techniques that will become the cutting edge. One of the ways to do this is by turning a tool that everyone is familiar with to new and engaging use with the customers. Videos are incredibly popular right now as a form of inbound marketing. But what about using them for your outbound email campaigns?...

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    8 Steps to Optimize Your Emails for Inbound Marketing Success

    Building an inbound marketing strategy for your business has to be comprehensive. You need to make sure that you have the right lead magnets, and use social media in the right way for your unique audience. But just as social media and search engine optimization matters, so does email....

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    5 Personal Ways to Increase Your Email Marketing ROI

    With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there's been a crazy 'rumor' flying around that email marketing is dead. For anyone who's actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in part because it's not as casual and trendy as the more recently introduced styles of communication. While you can reach out to your target audience on Twitter and Facebook, contacting them directly on their phones with text messaging and emails is still the most reliable way to reach customers when they're ready to think about your business. The key to connecting with your customers is to make sure your emails are enjoyable to open, offer your customers value, and effectively tempt them back to your business....

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    Powerful Ways to Create an Email Campaign

    Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader....

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    4 Ways to Get Maximum Exposure for Your Business Online

    With all of the talk about how to leverage social media to market one's brand, we should not forget the importance of good ol' fashioned Search Engine Optimization (SEO). Even though the internet and how most of us use it seems to be constantly changing, some of the most tried and true methods for driving traffic to your business have continued to be effective. Here are four of the ways people still are able to drive significant traffic to their business websites:...

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    Email Marketing - The Zombie that Keeps on Conquering

    Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking....

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    Can Sending a Simple Email Increase Conversions?

    Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact list hoping for some margin of return....

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    Email Marketing: How to Grow Your Audience with Video

    When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content....

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    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

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    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

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    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

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    How Marketing Automation Will Transform Your Business

      Without an effective marketing strategy, your business will find it immensely difficult to grow and thrive. At the same time, it's undeniable that especially without a large and significant marketing staff, finding the time to build and execute that strategy can be difficult and seem impossible.  ...

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    How Email Marketing Can Help You Stay Top of Mind With Your Customers.

        Each online marketing practice has a different function and role in a company's campaign. Email marketing is particularly useful for keeping in touch and staying top of mind with customers. In this blog, we'll explain exactly why email marketing excels in these areas. ...

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    5 Email Marketing Statistics That Prove Its Importance

        If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers....

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    3 Powerful Ways to Improve Your Email Marketing Strategy

        No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, anyone who is using email marketing understandably wants their efforts to be as powerful as possible. ...

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    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message…enticing them to keep coming back for more....

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    How to Increase Click-Throughs in Your Email Marketing

      In many ways, the importance of maximizing the open rates of your email is obvious. If you cannot get your audience to even read your message, you will have no chance of convincing them about your brand's benefits. But as you might imagine, open rates are not the only metric that should matter in analyzing the success of your marketing emails. In many ways, click-throughs matter just as much....

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    Nine Reasons Why Your Business Needs Email Marketing

        Most business owners are looking for the newest and best ways to grow their business by reaching new customers. They are constantly trying to improve their marketing in order to continue to grow their business and achieve ROI on their marketing strategy. To do this, small businesses use a combination of traditional marketing along with social media marketing, sometimes neglecting the tried and true method of email marketing. What many business owners fail to realize is that email marketing is still quite effective at reaching new customers....

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    More Tips To Ensure That Your Email Marketing Campaign is Successful

      Email marketing can still be very effective in marketing you and your business. If you get a good list of email addresses and offer shareable content, you are on the way to growing your list (and your business). However, it is just like everything else. You can’t just start a list, get some subscribers, and send out a few emails.  ...

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    Tips To Ensure That Your Email Marketing Campaign is Successful

      Though many businesses don’t believe it, email marketing is still a very effective way of reaching your customers and even find new ones. Email marketing needs to be done correctly in order to get people to sign up, read your emails, and even share them with others.  ...

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