Small Dog Creative

    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

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    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

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    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

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    How Marketing Automation Will Transform Your Business

      Without an effective marketing strategy, your business will find it immensely difficult to grow and thrive. At the same time, it's undeniable that especially without a large and significant marketing staff, finding the time to build and execute that strategy can be difficult and seem impossible.  ...

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    How Email Marketing Can Help You Stay Top of Mind With Your Customers.

        Each online marketing practice has a different function and role in a company's campaign. Email marketing is particularly useful for keeping in touch and staying top of mind with customers. In this blog, we'll explain exactly why email marketing excels in these areas. ...

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    5 Email Marketing Statistics That Prove Its Importance

        If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers....

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    3 Powerful Ways to Improve Your Email Marketing Strategy

        No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, anyone who is using email marketing understandably wants their efforts to be as powerful as possible. ...

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    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message…enticing them to keep coming back for more....

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    How to Increase Click-Throughs in Your Email Marketing

      In many ways, the importance of maximizing the open rates of your email is obvious. If you cannot get your audience to even read your message, you will have no chance of convincing them about your brand's benefits. But as you might imagine, open rates are not the only metric that should matter in analyzing the success of your marketing emails. In many ways, click-throughs matter just as much....

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    Nine Reasons Why Your Business Needs Email Marketing

        Most business owners are looking for the newest and best ways to grow their business by reaching new customers. They are constantly trying to improve their marketing in order to continue to grow their business and achieve ROI on their marketing strategy. To do this, small businesses use a combination of traditional marketing along with social media marketing, sometimes neglecting the tried and true method of email marketing. What many business owners fail to realize is that email marketing is still quite effective at reaching new customers....

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    More Tips To Ensure That Your Email Marketing Campaign is Successful

      Email marketing can still be very effective in marketing you and your business. If you get a good list of email addresses and offer shareable content, you are on the way to growing your list (and your business). However, it is just like everything else. You can’t just start a list, get some subscribers, and send out a few emails.  ...

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    Tips To Ensure That Your Email Marketing Campaign is Successful

      Though many businesses don’t believe it, email marketing is still a very effective way of reaching your customers and even find new ones. Email marketing needs to be done correctly in order to get people to sign up, read your emails, and even share them with others.  ...

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    Email Marketing: How to Improve Open Rates

      Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to leverage the power of email to reach a larger audience and grow your business, you'll need to optimize your campaigns for a higher open rate. Conventional wisdom should tell you that promotional emails are only effective if they are opened by the recipient. If you send 1,500 emails, only 20 of which are opened, you won't generate many leads. So, how can you improve your email open rates?  ...

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    Email Marketing: A Staple in an Evolving Content World

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    Learn How to Spam Proof Your Email Marketing

      Email remains one of the most frequently used, most effective, and least difficult to implement digital marketing channels. Its low price, especially when compared to paid advertising efforts, only adds to its popularity among marketers. But, as is the case with any marketing efforts, this channel can only be successful if it's done right. In the case of email marketing, 'doing it right' can mean many things. But above all, it means making sure that your audience even gets to see your message, which is not the case if it gets caught by spam filters. To avoid that from happening, here are 6 steps you should take to spam-proof your email marketing....

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    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    35 Reasons to Keep Up Your Email MA

      There seems to be an overwhelming focus in social media marketing. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time creating posts and messages to reach their desired target audiences to boost engagement, gain new followers, and generate sales....

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    The Key to Great Open Rates in Email Marketing is NOT Your Subject Line

      How do you get as many people as possible to open your promotional emails and become convinced by your brand through reading your content? Throughout the web, you will find guides that explain just how important subject lines are to capturing your audience's attention in a crowded inbox....

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    Email Marketing: It's More Effective Than You Think

    When you think about email marketing, you might think about the spam emails that you might receive every now and then in your email inbox. These types of emails can instantly turn you away from the idea of wanting to start up your own subscription list, and you might think that this type of marketing is dead in 2016 anyway. However, when done correctly, email marketing is not dead at all....

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    Email Marketing: 3 Reasons Why You Need It

    Is email marketing still relevant? If email’s detractors are correct, the medium should be all but dead by now. But that doesn’t seem to be the case. According to the numbers, quite the opposite is happening. While social media certainly has its place, it’s not the email-killer that some once believed. Forget the anti-email crowd, email marketing actually has one of the returns on investment of any marketing medium....

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