Small Dog Creative

    10 Unique Ideas on How To Delight Customer and Keep Them Coming Back

        Most companies work hard to satisfy their customers. To that end, they treat the customer like royalty throughout the buying process. Some even actively ask for feedback or do customer satisfaction surveys to measure satisfaction after the sale. But is mere satisfaction enough? While customer satisfaction is certainly a worthy goal, it falls short of what's possible, and profitable, in today's world. To that end, companies must go beyond just satisfying the customer through the sales process, to making the overall relationship meaningful and memorable. That's how you delight your customers and keep them coming back. Here are 10 ideas on how to create meaningful memories that will keep your customers loyal to your brand:...

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    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

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    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    4 Email Marketing Campaigns that are Perfect for Customer Retention

      Email marketing continues to be relevant, even as new digital marketing options emerge. Its success in helping you attract customers and maximize your ROI is undeniable. But in fact, email marketing can be just as beneficial in retaining your existing customers. Considering the fact that retaining your current customers costs significantly less and has a higher chance of success than growing your customer base, not taking advantage of this tactic in growing your loyalty could be a significant missed opportunity. Here are 4 email marketing campaigns you can implement right now to increase your customer retention.  ...

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    Try Your Hand at Facebook's Chatbot and Give Your Customers a Personalized Experience

      Providing excellent, personable customer service can be a powerful marketing tool as word-of-mouth spreads about your business, especially if you incorporate social media-focused customer engagement into your marketing efforts. To do this, more and more companies are leveraging new technologies such as Artificial Intelligence to up their customer service game online....

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    Giving Thanks

    Thanksgiving is a great reason to get out the thank you cards and start showing your appreciation for the support of family, friends and clients. Thanking clients for their business and referrals is essential -- and easy to let slip though the cracks....

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    Lessons from a Comic Book Convention: Raving Fans

    This past weekend, I attended WonderCon - a self-declared convention for the "popular arts," also know as movies, TV shows, comics, books and the like. While not as big as its well-known sister convention ComicCon, thousands of fans still flock to WonderCon’s various booths, panels and events. Production companies send in some of their star actors, writers and directors to talk about what's in the works and coming soon. Why is some of their best talent sent to a comic convention, you ask? Because it is a target audience like no other. This group of self-proclaimed fans won't just watch a panel on the big summer release of “Prometheus,” they will take photos, post on Facebook, Twitter, be the first in line at the box office, and then post even more on Facebook, Twitter and 4 other new social media apps, and probably even blog about it. These aren't just fans, these are raving fans with a vibrant subculture that promotes being the first to know and the one to spread the word. Can your business tap into this type of extreme fan? Absolutely! Every business has a customer or client base that is just waiting to spread the word about your products or services. Leveraging this base takes both marketing and the power of PR. Who is your raving fan? Well, if you ran a contracting business, your raving fans would include real estate agents, repairmen, and anyone who could refer you to a larger network of ready-made connections. These fans may not buy your services, but becoming an ally with them can bring in far more business than a normal customer through positive reviews and referrals. ...

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    PinPoint Marketing: The 80/20 Rule

    If you haven't heard of the 80/20 rule then listen up, because this one is really important to all of you small business owners out there. ...

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    eNewsletters: What to Write?

    It's usually pretty easy to write your first eNewsletter or eBlast, but what about the next one, and the one after that. While not all of these tips will apply to you or your business, there is definitely a gem in here for you somewhere....

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    Trust Me!

    The Role Trust Plays in Marketing   Is trust part of your branding? Trust plays some role in most branding, but for some companies it is key to their survival. Trust is delicate in any relationship. Trust is hard to gain and easy to loose. When someone's trust is betrayed it can be near impossible to get back. The same can be true for many businesses. If the core of your business relies on your customers trusting you or your product then absolute perfection is paramount. One bad apple can rot the bunch. I'm not just talking about product recalls, and product defects. Loosing trust can come from bad reviews, typos, missed deadlines, and mistakes. The larger the mistake the more trust is lost.   Strong customer trust means setting your bars high. What are your 'brand morals'? What part of your service or product would you never sacrifice? What key value would you go out of business before breaking? If nothing comes to mind than your business is already in jeopardy (but that is another post). That value is what your customers rely on you for, the core in your strong relationship with your customers....

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