Small Dog Creative

    Effective Call-to-Actions: From Point-of-View to Placement

      Creating effective call-to-actions might sound like such a banal task, you've perhaps completely eliminated any need to learn about CTA's in your content marketing plan. If you place more creative time on perfecting the actual content, you've only done half of what draws readers to convert. A call-to-action requires more than just contrived statements at the end of the content to gain a possible sale.   The problem is that it's easy for a CTA to fall into a uniformity, only because some companies copy others. After you see one CTA, you likely feel like they all work the same....

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