Small Dog Creative

    Small Dog Creative Merges with Add+In Marketing

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    5 Reasons effective graphic design is critical to your business

    Graphic design is not just a matter of aesthetics. It's a form of communication that conveys your message to your customers. Our experts can help you develop effective graphics to represent your business. Here are five reasons that graphic design is an important component of your business strategy....

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    Unique Reasons You Need to Blog

    Most small business owners know that you need to have a blog to get noticed. They know that blogs come up when people search online so it is a good way to be found online. They know that blogs last much longer than social media posts and tweets....

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    Importance of Blogging: The Dos and Don'ts of Business Blogging

    Everyone has heard of a blog that has become a runaway success. There are plenty to choose from, and the blogosphere grows bigger everyday. Blogging, especially for businesses, is a great way to connect and interact with the community at large, but there are a few things that set a successful blog apart from the millions of others that dot hosting sites across the web....

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    5 WordPress Plugins That Make Your Mobile Website Responsive

    WordPress is one of those sites that provide a platform for your creativity to blossom. Although most people think it’s strictly for blogging, WordPress transformed itself to a content management system (CMS). Websites for your corporate business, magazine, or online storefront can all be developed through WordPress. And now they have evolved to include dozens of themes, useful plugins, and network support for those who utilize its platform....

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    Web Design: One Question You Should Ask Before You Install That Plugin

    WordPress is the best CMS on the web right now. Large companies that are very meticulous about web design, such as Coca-Cola, are using this system to better connect with their customers. The lifeblood of WordPress is the plug-in, an application, sometimes free and sometimes not free, that enhances your websites and allows you to enhance your individuality and your utility. However, you should ask yourself a very important question before you install that next plug-in:...

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    Web Design-who cares? YOU DO!

    You've started up your own company and you've got yourself a nice little Facebook page, even set yourself up with a Twitter so future customers can interact with you. Your friend's brother set you up with a website too. It's got your logo, some pictures, a menu, you're set right?...

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    Three Reasons Your Business Should Blog

    You know you should be blogging, but maybe you’re not sure why. Maybe you have a blog, but it has fallen behind due to more pressing business. Maybe you don't have an inkling of a blog. Either way, we’re here to encourage you to get your blog rolling. There are numerous reasons, but now we are going to focus on three:...

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    6 Reasons Why Your Next Website Should Be Built On WordPress

    WordPress excels at bridging the gap between professional results and outright ownership of your website.  WordPress gives your business the freedom to put forth a polished online presence, and customize its content to your liking. Here are seven reasons your company should strongly consider WordPress for your next website....

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    Navigating the World of Twitter

    More and more businesses are "tweeting," and why not? It's free and not hard to compose--just 140 characters per "tweet." It's simple to set up an account and you can link to it from your website....

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    Booking Online Events

    If you are event-based business, or have occasional events, you may consider taking your ticket sales online. You could sell play tickets, e-seminar/webinar registration, seminars, or book paid appointments....

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    Selling Ad Space

    Selling advertising space is difficult to do when you are just starting to build your website....

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    Giving Thanks

    Thanksgiving is a great reason to get out the thank you cards and start showing your appreciation for the support of family, friends and clients. Thanking clients for their business and referrals is essential -- and easy to let slip though the cracks....

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    Using Social Networking In Hiring

    More and More Employers are Screening Applicants using Social Networking  ...

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    Ever-Changing SEO

    The day before a recent SEO seminar, I found myself reworking my presentation yet again. This round of revisions was due to a change in Google's search algorithm called Panda (unfortunately, not as cute and funny as it sounds). This release changed the game for a lot of SEO companies and search engine marketers. It took a while for us to figure out what it would mean for the future of SEO. When we did, it wasn't pretty, but it was something many people saw coming a while ago.   Google's previous algorithm favored large, long-standing, and content-heavy websites. This may seem rather logical, but that’s just where the problem lies. This scenario created a bit of a land rush for search term ranking. If a company had a site about peanut butter and jelly sandwiches, and had been writing and optimizing for years, then a new up-and-coming site with the latest information on peanut butter and jelly didn't have a chance at ranking well on search engines. Even though the new site had the latest and greatest content, it wouldn't come up in the top searches. So if you hadn't been optimizing your website for many years, you would never have a shot at ranking highly for a new website. For better or worse, Panda changed the game by favoring current information. Fresh content is now prized and new information is king. Great for new websites and bloggers, but challenging for the SEO-focused.There is no more “set it and forget it” approach to SEO. Fresh content is king, and it’s become a full-time, round the clock job to get to the top and stay there. ...

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    What to Expect When You're... Starting a New Business

    Here are ten things you should always expect when starting a new business:...

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    Lessons from a Comic Book Convention: Raving Fans

    This past weekend, I attended WonderCon - a self-declared convention for the "popular arts," also know as movies, TV shows, comics, books and the like. While not as big as its well-known sister convention ComicCon, thousands of fans still flock to WonderCon’s various booths, panels and events. Production companies send in some of their star actors, writers and directors to talk about what's in the works and coming soon. Why is some of their best talent sent to a comic convention, you ask? Because it is a target audience like no other. This group of self-proclaimed fans won't just watch a panel on the big summer release of “Prometheus,” they will take photos, post on Facebook, Twitter, be the first in line at the box office, and then post even more on Facebook, Twitter and 4 other new social media apps, and probably even blog about it. These aren't just fans, these are raving fans with a vibrant subculture that promotes being the first to know and the one to spread the word. Can your business tap into this type of extreme fan? Absolutely! Every business has a customer or client base that is just waiting to spread the word about your products or services. Leveraging this base takes both marketing and the power of PR. Who is your raving fan? Well, if you ran a contracting business, your raving fans would include real estate agents, repairmen, and anyone who could refer you to a larger network of ready-made connections. These fans may not buy your services, but becoming an ally with them can bring in far more business than a normal customer through positive reviews and referrals. ...

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    Getting Help

    As the mother of a 22-month old, I found myself the authority on all things 'baby' last weekend. Upon request, I helped my cousin and her husband navigate through a local baby superstore. We spent a few hours walking up and down every aisle, I told them what they needed, pointed out which products work best, warned against which ones they would think they’ll need but won’t, and which products were totally useless. Those few hours definitely saved them a lot of hassle, money, and time. Consulting someone with more experience when you are just starting out is one of the best decisions you can make. Why make mistakes yourself when you can learn from other people's missteps? I have always looked to other people whom I respect for business advice, guidance, and support, and it has served me well. When starting a business, the best investment you can make is in coaches, consultants, and experts. They have seen success and failure, they can give you great advice and push you in the right direction. All businesses have problems, and having someone on call to help you resolve problems - and help you expect problems and be ready with solutions - will pay for itself ten fold. If you find yourself in need of a local business expert, I recommend Michael Craine. He is a great local Santa Clarita business consultant we have called upon and utilized repeatedly....

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    Dabblers

    I have come to know a lot of small business owners during my career. There are a number of personalities I have run into. One of them is the “dabbler.” There are a few types of dabblers, but the most common and most perilous is the “broke dabbler.” These individuals want to be business owners but they don't quite know how to commit to one thing at a time. As a result, they usually just scratch the surface of a new idea, hit a problem or obstacle, and instead of pushing through the problem, they give up and move on to try something else. This usually results in a perpetually-broke business owner. There are good business ideas and bad business ideas, and it can be hard to tell the difference between the two. But if you hit one small bump in the road and run, you will never know if your idea could have been successful. Even great businesses run into problems, sometimes everyday, but it is how they recover and learn from the problems that allows them push through to greatness. Your business can't be successful if you don't commit to it and put in your due effort that success requires. ...

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    Take Care of Your Online Social Reputation

    Nowadays, most brands have a social presence online, and across several platforms -- Facebook, Twitter, LinkedIn, and Google+, among many others. The key to maintaining & managing your social presence is to have a social strategy. This means managing and consolidating your brand’s reputation so that you have a clear presence that is cohesive and dynamic rather than disorganized or repetitive. Here are five quick tips for doing just that: 1. Develop Your Look & Feel. A big part of your strategy is to develop what your brand will look like online. Doing this early on will help make the rest of the process flow smoothly and efficiently. This may take different forms depending on the platform, but your audience should be able to perceive your sense of branding....

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