Small Dog Creative

    Malcolm Gladwell’s “The Tipping Point” and Questions to Ask Yourself About Branding

    Many small businesses may not realize the importance of a brand. They wrongly believe that branding is something best left to larger businesses. Nike is a brand. Pepsi is a brand. But your small business doesn't seem like a brand to you....

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    Rebranding: Making Sure You Don't Lose Your Current Customer Base

    A recent article from Forbes that's worth reading lists 10 questions that companies should ask before beginning to rebrand....

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    Branding For Your Target Audience

    When people walk through a retail store or browse an e-Commerce site, they're not judging products completely on features and performance metrics. A number of things influence their decision for a product, and it's not always what you would think. People will often favor a product that suits their personal style, comes in their favorite color, or represents their personal philosophy over one with a higher 'star' rating or more prolific advertising. Because of this, the way you build and present your brand has a huge impact on how potential customers will respond to it. People choose brands they can relate to because the product will be theirs, in their home or on their computers, therefore you want your brand to be relatable to your target audience....

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    Emotional Appeal is Brand Appeal

    Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your hand, based on last year’s statistical analysis, be prepared to watch your readers fall right to sleep. That is not the first thing people want to know. Oh, there may be a few left standing because they are so left-brain oriented that they only need stats and analysis to make a decision. That's alright. No one shoe size fits all. But you are trying to reach the largest percentage of your target market as possible. Promoting brands without first appealing to the emotions of a prospect is a sure sign of a death knell.  When promoting a brand remember to keep the cards close to your chest. It’s tempting to want to say more than what you need to say because you wonder if you have said enough. Too much information confuses people. Too much information precludes sales. Bullet points are a sterile method to present information. Again, too much information in a sterile easy to read format. Which the Google search engine spiders use as criteria for authoritative content and which help optimize your site but… Let’s agree that bullet points and lists do serve a purpose in promoting a brand but they lack personality and emotional appeal....

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    What McDonalds Teaches Us About the Constant Task of Rebranding

    Sitting in a McDonald's restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we're more conscious of healthy consumption. Look at their menu and you'll see there are still many options containing high amounts of harmful ingredients (i.e. sodium, oil, fat, carbohydrates, and sugars). Nevertheless, people come in daily to this chain restaurant for a snack or a quick meal. Some stores have extended hours or even 24-hour service, and they're usually safe and clean. Customers enjoy free WiFi, free refills on fountain drinks, and can kill time, for example, when getting their car fixed. In their dining room, there's constant movement of people. Upon closer inspection, I began to notice that their entire atmosphere was increasingly digital. The store has a touchscreen ordering kiosk and a Smartphone app for mobile users. There is a digital menu on the board, which today featured a caramel dispenser dressing the top of a frozen frappe sans assistance from human hands. With the digital elements so carefully integrated into the consumer experience, McDonald's continues to lead the fast food industry.  ...

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    What Can You Learn About Branding from the “In Style” Website?

    There are certain names that everyone trusts. For example, when it comes to news, The New York Times is a well-known newspaper and website. When it comes to online shopping, people often turn to Amazon. And when it comes to fashion, In Style magazine is a well-known print and online publication....

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    Branding and Why It Needs To Be a Part of Your Marketing Strategy

      Branding is an amazing concept. It's what allows people to see your name and instantly recognize it with the product or service you offer as well as the experience that you are known for. There are plenty of "household names" out in the marketplace and that's because the companies have spent a lot of time and effort with branding....

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    Branding: A Road Map for Turning Customers Into Fans

      So, you have a business. The product you sell or service you offer is fantastic in your opinion, yet the sales just aren’t where you want them to be. People do not really know your business name. You wonder what can be done. A strong brand image can put you on track to greater success. Branding refers to the process by which your business name becomes recognizable to others and evokes in consumers a particular feeling upon hearing or seeing the business name. A brand image is defined as “the impression in the consumer’s mind of a brand’s total personality (real and imaginary qualities and shortcomings).” A strong brand image is a result of effective branding. Why is this important? Here are 3 reasons why successful branding works.  ...

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    Email Marketing: A Staple in an Evolving Content World

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    Why Brand Identity is Vital For Your Small Business

      Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn't just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your own brand. In this post, you will discover the top five reasons why small business branding is so vital for the longevity and success of your small business. ...

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    The Connection Between Reputation and Small Business Branding

    Once you've selected your branding concepts, you might believe that your work is done. With regard to small business branding, it's best to consider how other aspects of your company affect your brand concepts. While your people handle the branding strategy using different marketing techniques, other company activities can adversely affect your company's reputation. Negative effects could undermine your current branding practices, which constitute an investment of the company's marketing dollars....

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    Small Business Branding: 3 Places You Need to Be Online

    Building a brand online may seem like an impossible task. When you first get started, you will be bombarded with opportunities to get your name out there.   Choosing which opportunities to take can have a huge impact in your online success. If you aren't sure where your brand needs to be online, use this guide to help you get started....

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    The Importance of Small Business Branding

    When customers think about your business, their impressions are largely formed by your approach to branding. Brand recognition is what sets your small business apart from that of the competition. Effective small business branding applies to those small or start up companies whose brands are easy for customers to recall, and can be easily recognized....

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    Small Business Branding: 3 Simple Ways to Make a Powerful Brand Identity

    Just because you aren't Nike, doesn't mean your small business can get away without a proper brand identity. No matter what size a company is, every professional entity should have a strong brand if they want to retain and attract more customers. If you are a small business, check out these three simple, but valuable ways to make your small business branding efforts pay off big....

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    Small Business Branding: Don't Forget Social Media

    You know all about the importance of small business branding. After all, we may have talked about it once or twice... or maybe  even more than that. So we are not going to sit here and beat a dead horse trying to bring home that message (rest in peace, dear horse.)...

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    The Small Business Branding Advantage

    Brand is important for any business — that's why large companies defend theirs so aggressively at any cost, like Unilever suing the smaller company Just Mayo for using the word "Mayo" in their name. That lawsuit brought Unilever some seriously bad press, but they obviously thought it was worth it just to protect the Hellmann's mayonnaise brand....

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    Four Reasons that Branding is Important For Small Businesses

    Many small business owners may not think much about branding. They may simply start a business and go on their way. Some people don’t even name their business before they start looking for clients. Some businesses are so small that they never even get a catchy logo or slogan....

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    2 Common Mistakes To Avoid With Small Business Branding

    Aside from a viable business plan and adequate finances lined up to sustain early business growth, one of most important elements of your new business that can shape the future of your success is your small business' branding....

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    Small Business Branding: A Foundational Key To Success

    One of the most important components of a successful small business is an effective small business branding strategy. Yet, precious few small business owners consider it at the outset. Maybe that's why so many startups fail within the first three years....

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    Is Personal Branding Dead?

    The End of an Era?...

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