Small Dog Creative

    Branding or Rebranding: Start the New Year on the Right Branding Foot

    Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and pay diet program fees in order to reinvent, or rebrand, a better version of themselves for the new year. The new year is a great time for businesses to take a closer look at their own brand. The best way to begin the process is to revisit what branding means, why it's valuable, and how rebranding is sometimes a great idea.   ...

    Read More

    Rebranding? 10 Things To Think About Before Changing Your Company's Name

    Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it's a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company's name — take a moment to think through these ten things to make sure you're on the right track, before taking the plunge and reintroducing yourself to the market under a new name.  ...

    Read More

    Emotional Appeal is Brand Appeal

    Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your hand, based on last year’s statistical analysis, be prepared to watch your readers fall right to sleep. That is not the first thing people want to know. Oh, there may be a few left standing because they are so left-brain oriented that they only need stats and analysis to make a decision. That's alright. No one shoe size fits all. But you are trying to reach the largest percentage of your target market as possible. Promoting brands without first appealing to the emotions of a prospect is a sure sign of a death knell.  When promoting a brand remember to keep the cards close to your chest. It’s tempting to want to say more than what you need to say because you wonder if you have said enough. Too much information confuses people. Too much information precludes sales. Bullet points are a sterile method to present information. Again, too much information in a sterile easy to read format. Which the Google search engine spiders use as criteria for authoritative content and which help optimize your site but… Let’s agree that bullet points and lists do serve a purpose in promoting a brand but they lack personality and emotional appeal....

    Read More

    Get New Posts Delivered to Your Inbox!

    Recent Posts

    Posts by Topic

    see all