Small Dog Creative

    Emotional Appeal is Brand Appeal

    Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your hand, based on last year’s statistical analysis, be prepared to watch your readers fall right to sleep. That is not the first thing people want to know. Oh, there may be a few left standing because they are so left-brain oriented that they only need stats and analysis to make a decision. That's alright. No one shoe size fits all. But you are trying to reach the largest percentage of your target market as possible. Promoting brands without first appealing to the emotions of a prospect is a sure sign of a death knell.  When promoting a brand remember to keep the cards close to your chest. It’s tempting to want to say more than what you need to say because you wonder if you have said enough. Too much information confuses people. Too much information precludes sales. Bullet points are a sterile method to present information. Again, too much information in a sterile easy to read format. Which the Google search engine spiders use as criteria for authoritative content and which help optimize your site but… Let’s agree that bullet points and lists do serve a purpose in promoting a brand but they lack personality and emotional appeal....

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