Small Dog Creative

    Why Brand Identity is Vital For Your Small Business

      Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn't just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your own brand. In this post, you will discover the top five reasons why small business branding is so vital for the longevity and success of your small business. ...

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    What You Need to Do Before Outsourcing Your Business Marketing

      Marketing can be a complicated endeavor, which is why businesses of all sizes work with external agencies to fulfill their needs. The increase in expertise and experience can significantly benefit your brand. But of course, outsourcing your marketing efforts is not as simple as handing over everything about your brand to someone and letting them go rogue. Instead, it's a strategic partnership that ensures success through close cooperation and a consistent message. To accomplish that goal, here are 4 steps that can help make your outsourcing efforts successful....

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    Should You Promote Your Business with Yellow Pages?

      Years ago, Yellow Pages was a premier source for local (and national) businesses to advertise their company, attracting leads and customers to their brand. However, with 89% of customers beginning their buying process using a search engine, the question now becomes should you promote your business page with Yellow Pages? Is this still a viable channel for investing marketing dollars to bring new sales to your business? The answer is no. Because more consumers are using the Internet for their discovery and buying needs, its best to divert your money to online strategies that will produce optimal results in your marketing.  In fact, we’ll give three top reasons not to invest your marketing with Yellow Pages and share how you can successfully leverage online marketing to better promote your business....

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    Tying Your Website Design to Your Mission & Vision Statements

      Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients in the B2B niche and the B2C niche. This communication is achieved through careful consideration of your marketing materials. Your marketing is the method by which you communicate with your audience and it is imperative that your marketing is in lock step with your mission statement and your vision statement. ...

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    Top 5 Benefits of Hiring a Marketing Agency

    If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let's look at the top 5 benefits of hiring a marketing agency.  ...

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    Understanding Your Role In Your Web Design Project

    Designing a new website is a complex process, and one that requires close cooperation between you (the client) and us (the agency). Both carry a unique portion of the expertise required to make the project successful. Any client will know more about the brand and its goals than the agency they engage ever could. At the same time, we bring in the technical expertise and a knowledge of best web design practices. Merged together, both parties play a crucial part in carrying the project from start to finish. Of course, this mutual and varied expertise can also muddle the waters of the project. We often get questions from our clients about the level of involvement required on their end. If you're wondering about your role in your web design project, consider this your guide....

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    The Votes are in for The Signal's Best of SCV!

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    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    9 Big Ways to Better Your Inbound Marketing

    Ready to bolster your content strategy that improves brand awareness, engages your audience, and boosts lead conversions?  Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles.  You see, you can convert your high-trafficked, quality blog content and convert it into multiple forms for more exposure.  You’re working smarter in your inbound strategy…while significantly increasing opportunities for more engagement. The goal in this guide is to provide a checklist you can follow with your long-form blog content to better your inbound marketing tactics....

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    3 SEO Mistakes to Avoid

    Sometimes it’s easier to remember what not to do. There are seemingly a million tips online to remember when you want to be better at SEO. But if you can grab a firm hold of a few “never do this” tips, it can carry you a long way--like these three SEO party fouls:...

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    The Beginners Guide to Amazing Landing Pages

    Landing pages are vital tools to generating qualified leads as part of your inbound marketing strategy.  Also referred to as “capture pages”, “squeeze pages”, and “opt-in pages”, a well-designed landing page with an enticing lead offer that resonates with your audience can produce amazing lead conversions for your sales funnel.  These pages are unique in that it serves one sole purpose: capturing the visitors contact details with the intent of being placed on your subscriber list.  The relationship between you and your new lead starts at the landing page.  The goal in this guide is to provide an overview addressing questions like what is a landing page, why are they essential to your business, and offering key marketing tips and strategies you should know as a small business owner to improve your landing page success. ...

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    Better Than a Balancing Act: Three Audiences Your Web Design Must Satisfy

    Creating the right website design for an organization shouldn't be a capricious decision. Your website - the virtual face of your company - needs to be the right "face" (and offer the right functions) for three different audiences, all of primary importance.  Your website must work for you (and your brand), your customers, and search engines - really all of internet communications.  We understand all three and how to create the site that will work best for everyone. Notice we didn't say "balance." We'll get back to that in a minute....

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    Maximize the Design and Usability of Your Website

    Virtually every legitimate business--and many not-so-legitimate businesses--maintains a website of some sort. This is true even of those types of business that typically do not translate well to the Internet marketplace. Yet, as technology advances and the technological prowess of consumers keeps pace, it is no longer enough merely to have a website. To truly increase the effectiveness of your website you need to be sure that it is designed well and is friendly to the end-user. An improvement in the design and usability of your website will directly translate into increased sales for your business....

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    What's the Difference Between White-Hat and Black-Hat SEO?

    If you're ever watching an old Western, and you're not sure which characters are the good guys, look at their headgear. The heroes typically wear white hats, and the villains wear black ones. While this trope has since been recognized, and subverted both in film and in other kinds of fiction, it is still common enough that it's become part of our everyday language. For example, if you hear about a white-hat computer expert, that is someone who is legitimately working to keep a system safe. A black-hat expert, or a black-hat hacker as they're more commonly called, is someone who uses his or her knowledge to exploit and subvert the rules for personal gain or pleasure. It's like how someone who is an expert in security systems might be trying to prevent burglaries, or they could be a thief, depending on how they use that knowledge. This black and white terminology applies to SEO, too, and it's something businesses should pay close attention to when hiring search engine optimization services....

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    How to Blog about Complex Topics and Be SEO-friendly

    All businesses need a blog, regardless of the industry they are in. Some inbound marketing businesses try to justify not having a blog by saying they are in a boring industry. They fear that no one would want to read what they have to say because it is too complex. Instead of focusing on how difficult your topic is for the average person, you need to find ways to target your audience and keep their attention. This doesn't just help your engagement levels, it helps your search engine visibility. If you are trying to gain leads or sales through your website, use this quick guide to learn how to make your blog instantly interesting....

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    Website Design: How Big Should Your Blog Get?

    Building a blog for your company can be a very exciting venture. While you want to be as creative as possible, you also want to research how to make the most effective content. Many search engine experts are saying to focus on creating niche websites centered around one or two keywords. Others are suggesting that creating massive authority sites is the best way to get your company out there. If you aren't sure how big your blog should be, use this quick guide as a starting point....

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    Top Five Reasons Blogging Is So Important for Your Business

    Whether your business is small, medium, or large doesn't matter — Blogging is an essential method of communication between you and your customer. It gives larger organizations an opportunity to look approachable. More importantly perhaps, it gives smaller sized businesses a chance to seem more in touch with their customer base and capable of providing a more personalized customer experience....

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    Importance of Blogging And 3 Ways to do it Right

    While the importance of blogging is a critical concept every business with an online presence must understand, it isn't enough to just churn out a quick piece of content on a weekly schedule. Blogging is a skill to master if businesses want to use it as an asset. In this post, you will discover three ways to blog and ensure that you are doing it in a way that benefits your business....

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    Importance of Blogging: What Happens First, the Ideas or the Posts?

    The importance of blogging cannot be underestimated. Some business owners might get stuck before starting their first blog post. However, once you start writing, you might come up with more ideas as you write. This goes back to the old question: "What comes first, the chicken or the egg?" Sometimes, it helps to just start writing. Other times, it helps to plan out your posts....

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    The Importance of Blogging to Accomplishing Your Goal

    Goals vary based on one's station in life. With young kids, your goal may just be to get through the day without being covered in bodily fluids or having a sick baby cough directly into your open mouth. However with businesses, long-term goals may be more structured and attainable through traceable processes such as social media interaction and blogging. The importance of blogging is often overlooked or misunderstood. Many companies start a blog out of a feeling of obligation when the business is starting up and before they have any true goals. This may not be the best approach as a poorly maintained blog can give off the impression of poor management or that a company does not care enough about their website and customer interaction....

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