Small Dog Creative

    The Top 5 Reasons Why Blogging Is Still Important

      Telling someone to start a blog is so 2016. These days, seemingly every business houses a blog, and many of them do not make a tangible difference in attracting web visitors and delighting customers....

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    5 Strong Reasons Why Inbound is More than "One and Done" Email Marketing

        Inbound marketing has proven to be the most successful way to promote your brand online. From blogging, email marketing, video, social media promotion to SEO and podcasts, the inbound way compels potential customers to further engage with your message…enticing them to keep coming back for more....

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    The Buyer's Journey Part 1: 5 Top Reasons on Why Blogging is Crucial to Your Success

      In last week's blog, we discussed the buyers journey and how to use the inbound methodology to effectively grow your business. Today we will discuss the first part of the inbound Methodology on how to Attract new customers using blogging.  ...

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    5 Killer Tips to Great Blog Content in 2017

      With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge and keeps you in front of your desired audience. Blogging is the way to capture attention, generate leads, increase revenue, and position you as a thought-leader in your industry. Therefore, enriching this component to your inbound marketing strategy will only amplify results and accelerate your business goals. The following offers five unique ways to creating great blog content in 2017:  ...

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    How Responsive Web Design Can Enhance Your SEO

      It's time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to accommodate mobile users. The need for responsive web design is pacing ahead of the current implementation of it. For your business, that's an undeniable opportunity: if you implement responsive design on your website, you can significantly outpace your competition and enhance your search engine optimization.  ...

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    5 Expert Ways to Easily Add Live-Streaming Videos into Your Marketing

        Did you know that social videos generate 1200% more shares than text and images combined? Also, people spend 3 times longer watching live video compared to one that's pre-recorded (Source: Social Media Today). Social video tools like Facebook Live, Periscope, and Instagram Stories are making it easy for marketers to connect deeper with their followers, build relationships, increase online presence, and improve conversions in leads and sales. Adding social, live-streaming videos to your marketing strategy can prove to be a winning move to boost engagement and enrich your content strategy. It’s another channel to deliver value to your market while interacting with your fans in real-time. Therefore, we’ve compiled a list of five expert ways to integrating live-streaming videos to better your marketing strategy.   ...

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    How to Increase Your Inbound Marketing Sales

      The Internet changed the way people shop. Over the past several years, though, the way businesses use the Internet to market themselves and their products has also changed. While traditional marketing is still around, in the form of pop-up and sidebar ads, businesses have been turning to inbound marketing to increase their sales. However, if you aren't seeing the results you want from your inbound marketing efforts, you might want to go down this checklist to be sure you've hit all the high notes. Inbound Marketing Tips: 5 Ways to Increase Your Inbound Sales  ...

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    The #1 Marketing Mistake Small Business Owners Make

      Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It's the mistake of believing that small businesses only need small marketing.  This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned social media profiles, a complete and utter lack of branding — the list goes on and on. No matter how this mistake manifests itself, the results are the same: slow growth, fewer sales, lack of market share, inability to compete. And eventually, it can mean the end of the business (after all, you need to close sales to stay open!) And we've heard all the excuses as to why they can't focus their efforts on marketing. Here are just a few:  ...

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    Defining Your Unique Inbound Marketing Strategy

      Every business, at least one some level, has a marketing strategy. That strategy could be as simple as an idea of what you should do in your head, or as complex as a long document that lays out all marketing channels and eventualities.  But what is your unique inbound marketing strategy? That question is much more difficult to answer. How do you establish a strategy that makes you stand out from your competition, while ensuring consistency and long-term success throughout? This 11 step process should help you get there....

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    How to Find the Best Hashtags for Your Social Media Campaign

      Hashtags continue to be an effective ways for marketers to increase audience awareness on social channels, and build excitement along with viral content that reaches beyond your marketing office. On Instagram, for example, posts that include at least one hashtag increase audience engagement by more than 12%. Of course, simply adding hashtags to each of your posts will not reliably lead to success. Instead, you need to approach the concept strategically, ensuring that the hashtag adds to, not takes away from your social media marketing efforts....

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    Getting Started: Building Your Brand on Social Media

      So, you want to get started with social media marketing but have no idea where to begin? You aren't alone. Most businesses set up their profiles on popular social networks, take a good, long look at their 0 followers, and decide that their time will be better spent on other marketing efforts. They aren't wrong, either. In the beginning, there will be very little return for your social media marketing efforts. You will build a following slowly. Those that have the drive to be consistent and thoughtful in their updates have the best chance at long-term success on all social media platforms. Learning how to build your brand on social media takes time, testing, and an open mind.  ...

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    7 Huge Marketing Mistakes Engineers Make and How to Avoid Them

      As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. It’s possible that as an engineer, you’re making significant marketing blunders that’s preventing you from achieving goals from your online efforts. The good news is we’ve outlined these common mistakes and also shared ways on how to avoid and correct the error. See if any of the following mistakes resonate with your tactics…then take the necessary action to get on track in your inbound marketing strategy:  ...

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    How to Create Social Media Posts That Generate More Engagement

      Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn't people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let's look at the 5 best strategies for creating social media posts that generate more engagement. ...

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    How Often Should Your Business Post on Social Media?

      More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the last couple of years, a few studies have emerged that suggest just how often your business should post on social media. The results, of course, differ by network. Still, it's crucial information to help optimize your digital marketing efforts and maximize your audience engagement....

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    Social Media Fails of 2016: What They Got Wrong So You Can Get It Right

      You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, here are four social media fails of 2016 to remind you how NOT to be “that company” that has the PR world wondering WTF…...

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    Can Social Media Be Used for Building Leads?

      Social media marketing has moved from a curiosity to a necessity for most businesses. 97% of businesses worldwide now use at least some network to promote their brand. And yet, many of them lack the direction necessary to reliably succeed. The reason: simply creating a Facebook page may not help you achieve your marketing goals. While you can undeniably generate and improve brand awareness, you may not get further than that in helping your business grow. So can social media really be used for building leads? The answer is yes - as long as you know how to go about accomplishing that goal....

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    Social Media Marketing Tips for Small Business Owners

      When you have a business in any niche or industry, one of the best things you can do is build a strong social media following. Social media sites such as Facebook and Twitter are ideal for pitching products and services. They also let you build a strong community around your brand. If you want to take advantage of this, start applying these 3 social media marketing tips for small business owners. ...

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    Why Should You Use Facebook Advertising For Your Business?

      If you're a frequent reader of this space, you already know the benefits that a social media presence can provide your business. By growing your audience and posting regular, frequent content, you can increase your brand awareness and drive traffic to your website. But sometimes, a simple presence isn't enough. In fact, supplementing your organic (unpaid) efforts with paid advertising can significantly help your brand achieve its marketing and sales goals. Here are 4 reasons you should consider Facebook advertising for your business.  ...

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    How to Repurpose Your Content to Better Your Inbound Marketing

      Ready to bolster your content strategy that improves brand awareness, engages your audience and boosts lead conversions?  Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles.  You see, you can convert your high-trafficked, quality blog content and convert it into multiple forms for more exposure.  You’re working smarter in your inbound strategy…while significantly increasing opportunities for more engagement. The goal in this guide is to provide a checklist you can follow with your long-form blog content to better your inbound marketing tactics....

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    Learn How to Spam Proof Your Email Marketing

      Email remains one of the most frequently used, most effective, and least difficult to implement digital marketing channels. Its low price, especially when compared to paid advertising efforts, only adds to its popularity among marketers. But, as is the case with any marketing efforts, this channel can only be successful if it's done right. In the case of email marketing, 'doing it right' can mean many things. But above all, it means making sure that your audience even gets to see your message, which is not the case if it gets caught by spam filters. To avoid that from happening, here are 6 steps you should take to spam-proof your email marketing....

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