Small Dog Creative

    4 Steps to Connect Your Online and Offline Marketing Efforts

    Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?...

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    4 Questions to Help You Determine if You Need to Work with a Marketing Agency

    There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since it's less expensive to hire a marketing agency rather than getting a full-time marketing person....

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    Partnering With A Marketing Agency Because Not Everything In Business Is DIY

    As a business owner, it is tempting to want to direct every single aspect of your day-to-day operations. This is your baby, so you know what's best about its care and feeding. This is often the case when it comes to marketing. You may think, "Oh marketing is such a softball. My brother's friend is a graphic designer. If I need help with *insert marketing element here*, I can have him help me out". This is certainly a marketing strategy, but it probably isn't the best marketing strategy....

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    5 Trends That Will Shape Inbound Marketing in 2018 and Beyond

      Inbound marketing is officially 11 years old. Congratulations! But rather than resting on its laurels, this marketing philosophy is evolving constantly. The same underlying principles remain true, as it seeks to pull in potential customers with value and relevance rather than pushing promotional messages onto them....

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    Inbound vs. Outbound Marketing: Which is Better?

      Are you familiar with the distinction between inbound and outbound marketing? These are terms that everyone talks about these days, but many people aren't clear about the difference. It's actually an important distinction and one that can significantly impact your results. While you can succeed with either type of marketing, one of them has some clear advantages. Let's explore the differences between inbound and outbound marketing and try to determine which is better.   ...

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    The Importance of Print Materials in Completing Your Brand

      Everyone in business has come to realize the importance of marketing. If you expect to see an increase in sales, you have to market your product or service to your customers. And while most businesses boast of a strong online presence, and a sound inbound marketing strategy, it leaves them wondering if print media is done. “Out with the old and in with the new” is a phrase some may be applying to printed products. However, do not do away with your print marketing strategy just yet. Print marketing is just as relevant as ever. Here are 4 reasons print material plays an important role in completing your brand.   ...

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    The Power of Using Social Media to Launch Your Website

      Social media is a powerful and growing platform. When you're ready to launch your website, there's no better way to get the word out! Social media allows you access to a wide audience, connects you to your customers, and offers an excellent opportunity to launch your website straight to success. Here are five reasons why social media is the best way to help launch your new website.   ...

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    Which of Your Marketing Efforts Should You Outsource?

      The benefits of outsourcing marketing are well-established. Working with a marketing agency can significantly improve your chances of success, and free up your time. While it can cost a bit more, the benefits of hiring a marketing agency are well worth the investment. Fortunately, outsourcing your marketing efforts is not a zero sum game. Rather than having to make the choice between doing it all in-house or paying for an external partner to take it off your hands, you can make strategic decisions on which of your tactics actually need help from the outside. Here's what you should do in a few of the most popular scenarios we tend to encounter:  ...

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    Eight Marketing Tips and Ideas for Small Business Owners

      As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task each day is key to the long term health of your business!  ...

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    5 Questions to Ask When Hiring A Marketing Agency

      As we've detailed in this space, outsourcing your marketing efforts comes with a wide range of benefits. But of course, even once you've decided that working with a marketing agency is the right step for your business, you still have to make sure that you find a partner that can actually help you effectively reach your audience and grow your business.  To accomplish that goal, approaching your agency search strategically is key. Here are 5 questions to ask potential partner when outsourcing your marketing....

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