Whether your business is small, medium, or large doesn't matter — Blogging is an essential method of communication between you and your customer. It gives larger organizations an opportunity to look approachable. More importantly perhaps, it gives smaller sized businesses a chance to seem more in touch with their customer base and capable of providing a more personalized customer experience.
Blogging is one of many tools that small to medium sized businesses can use effectively in an attempt to level the playing field with the big boys. Let them be the ones that are too out of touch with their customer base to blog. Take advantage of this oversight and use blogging as a resource larger businesses neglect. Below is a Top Five List (in no particular order) on the Importance of Blogging.
- Not only does blogging provide a method of communication with your customer, but that communication is a two-way street. It gives your user the opportunity to provide valuable feedback. Now it's up to you to use that feedback constructively to enhance your product or service. Don't just tolerate negative feedback, embrace it and use it effectively.
- Search Engine Optimization (SEO) is the key to high visibility on the Internet. If you want your brand to get noticed, one of the best ways to accomplish this is through keyword-centric content on blog posts. Use all the tools available to you to identify the correct keywords and create productive content around them on a regular basis.
- Guest blogging on other websites is a great way to gain recognition as an industry expert in your field. This will also have have a side effect of increasing traffic toward your website. It's an easy win-win!
- There is a sort of inspiration that can arise from blogging. Suddenly everyday situations become recognizable as blog opportunities. People you see on the bus, dogs you see in the park, skylines on your drive home — They are all capable of providing inspiration for good content. This can have a trickle down effect to providing inspiration in your brand and the customer experience you provide. Inspiration is just as good a thing in business as it is in life in general.
- Suddenly your brand has a voice. People will begin to associate your brand with whatever voice your blog speaks from. Do you have humor within your organization? Are you capable of sarcasm? Are you more of a straight shooter? What is the personality of your brand? Is honesty and transparency a priority for your organization? These are all questions that can be answered through the tone and the manner that you present yourself and your company through your blog.