Writing for online audiences involves understanding SEO and how real people consume content and interact on various platforms. Readers tend to value content that adds to their knowledge or resonates. Well-written and engaging content also has a greater likelihood of ranking highly through search filters.
Blogs that have context online, but also includes keywords in a natural way, makes sense for multiple reasons. As people read and share content, traffic and search engine rankings typically improve. While algorithms may change over time, good writing is hard to ignore. It's long-lasting in people's minds.
The importance of blogging is often overlooked. Let's take a look at some of the ways great blog writing helps to strengthen brand relationships with audiences:
Spontaneity. People choose to write spontaneously to create deliciously fun or unexpected content. Poetry, stories, and various writing styles often embrace the spontaneous. Creative content makes discovery an adventure. The unexpected also adds a good dose of personality to writing. Some people say that falling in love involves spontaneity. Humor also involves spontaneity.
Emotion. Blog writing often communicates emotion. Tone through word choice helps to convey certain feelings or sentiments. It's amazing all of the ways people can make readers feel an emotion just through the written word. Reading and writing becomes a very real experiences as readers' imagination and thought processes synthesize information.
Drama and Suspense. Some of the most well-loved movies and novels in popular culture include themes with epic drama. Some authors build on mythology while other authors are well-known for creating irresistible suspense with great story pacing. Drama in writing piques people's interest and leads people through a maze of ideas. It's easy to see how people love books that are page-turners.
Conversational. In everyday scenarios, many people prefer conversational content. Informal writing often makes people feel at ease (as if you've known them for years). This is especially true on social media. Writing conversational content requires a sense of really knowing the reader, and what they might be feeling or experiencing.
Contextual. Blogs can become more relevant by connecting to a larger scene, time, or place. For example, writing about a topic that relates to a larger conversation requires some understanding of what readers already know, find entertaining, or wish to learn. People may link to the content, share it, or like it online. Context gives writing greater meaning, and may also boost search engine rankings.
Timeliness. Humans have their own quirky characteristics and habits. Writing content that addresses the unique ways people think makes it more relatable. Blog content that relates to real-life events or experiences help to connect with audiences. It's wise to post (or schedule) content at various times of day on social media when real people log-in or check their e-mail.
Customized. Content written for a particular readership can hold a lot of value online. For instance, customized content makes sense for a unique audience, blog, or website. Writing for a specific audience leaves out much of the obvious and addresses real topics in an influential way. The writing may be part of a conversation, a larger experience, or part of a series.
There are many ways to blog and it's important to have blog content that reflects your business in a specific way. Talk to us if you have questions about planning your blog strategy.