When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their friends and family.
Here are some ways to satisfy your customers while marketing your business.
Use social media to connect with customers.
Even though most businesses are on social media, they are not using this platform as much as they should. Not only should they be posting quality content (which most do), it also works well to keep in touch with customers. Ask them to leave reviews on your Facebook page. When they leave comments, write back – even if you just say thank you. If they message you personally, make sure that you respond right away.
You should be constantly networking and growing your contacts.
Knowing people is going to be the basis for your business. The more people that you know (and can help), the bigger that your business will grow. For this reason, you should never stop networking and talking to people about your business. You can do this online with social media, at networking events, or just as talk to people as you go about your day.
Listen To Your Customers
Instead of focusing on putting a lot of content out there, make sure that everything you post is what your customers want and need. Many small business owners struggle with content. They feel like they need to post a lot of content regularly. However, it is not how often you post but how meaningful the content is. For this reason, make sure that you are constantly striving to give your customers the information that they want and need so that they will be happy.
Have a great page of frequently asked questions (FAQs).
If your customers can easily find the answers to their questions, they are more likely to be satisfied and come back. However, it is important that you update this page regularly.
Make your emails more personalized.
Instead of having one main email list, you should divide them up by what people buy most, as well as what they are looking for in an email. Email lists can be great for marketing, though if you don’t give people what they want, they are not going to stay on your list.
Reward those who refer you and your business.
The power of word-of-mouth advertising is amazing. People are more likely to shop and try businesses when they know that others are satisfied with your products and work. For this to work, you need to let your customers know that you appreciate referrals and then show them by offering them free services or even a discount.
Don’t forget the follow-up.
Too many business owners forget about the follow-up. However, this is a big mistake. People like a follow-up call or email to make sure that they are happy with their purchase. If you are just meeting someone and offered to call or email them about something, make sure that you do it. These little details will make a difference.
Having satisfied customers will help your business grow. For this reason, you need to be constantly meeting people in person and online. Then, make sure that you put out great content. It is better to put out great content that people want then to simply fill up their feed just to get noticed. People will get angry and stop following you. You may also want to start a reward program for referrals. This advertising is very powerful because people will come to you knowing that they will be happy.
To learn more about how to improve your marketing strategies, give us a call at 661-702-1310!