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Top 10 SEO Myths
Joy Whittemore

Top 10 SEO Myths

Search engine optimization (SEO) can be challenging to understand. People tend to hyperfocus on Google’s frequent algorithm changes and which keywords to pack into their text rather than focusing on strategies that could significantly improve their search engine rankings. As a result, there are plenty of myths out there that need to be dispelled. Here are ten of the most popular SEO myths.

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Anya Smilanick

Developing Personas for Your Business

Identifying buyer personas for your business is critical to successful marketing. This helps your team develop winning products, write compelling messages, boost productivity and hone your brand’s messaging. If you’ve not yet created buyer personas, don’t fret! We’ve put together some helpful tips to get you started.

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Anya Smilanick

The Importance of Social Media Marketing

At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand. 

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Anya Smilanick

Blogging: What Should You Write About?

Blogging can be a great way to reach new customers. Much of the time, when someone is searching for information online, they are eventually directed to a blog. If the blog is relevant to their query, the person might also click through to other pages of the website, eventually becoming a patron down the line.

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Anya Smilanick

SEO and Website Analysis

All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes.

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Anya Smilanick

Why You Should Use Humor In Marketing

Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit. 

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