Small Dog Creative

    Rebranding? 10 Things To Think About Before Changing Your Company's Name

    Considering a rebrand for your company? It might be just what you need to jump-start sales and reach new levels of success as a business. But it's a big undertaking, and deserves a lot of thought. If you are thinking of rebranding — or even just changing your company's name — take a moment to think through these ten things to make sure you're on the right track, before taking the plunge and reintroducing yourself to the market under a new name.  ...

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    Powerful Ways to Create an Email Campaign

    Email is not about click and open rates anymore. Does it help your ROI to know when or if an email was opened? Not unless there is an impetus provided that inspires some type of action by the reader....

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    Simplifying SEO: Keywords, Subdivisions and Adding Value to Your Customer’s Life

    When you're running a small business, every little bit counts. If you can manage to improve traffic to your website by even 10%, that can mean a significant increase in the number of customers for your business. But in order to get those 10% more potential customers to come to your website and read your content, you have to have an SEO strategy....

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    4 Ways to Get Maximum Exposure for Your Business Online

    With all of the talk about how to leverage social media to market one's brand, we should not forget the importance of good ol' fashioned Search Engine Optimization (SEO). Even though the internet and how most of us use it seems to be constantly changing, some of the most tried and true methods for driving traffic to your business have continued to be effective. Here are four of the ways people still are able to drive significant traffic to their business websites:...

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    Reasons To Work With a Marketing Agency

    Marketing, in any form, can be complicated and quite time consuming. Even though most business owners know that, many still struggle to spend time and money on marketing, no matter how much they want to grow their business....

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    Forming a Customer Profile to Tailor Your Online Presence to Your Customer’s Needs

    If you run a small business, you can grow your customer base by coming up with a digital marketing campaign. There are many options open to you, from email marketing to inbound marketing....

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    7 Tips to Help You Enhance the Customer Journey

    Nowadays, the customer journey often begins on social media. It may also begin with a recommendation made in person. Or it might start with one of several outbound methods: TV ads, print ads, internet ads, email marketing etc....

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    Laying the Foundation for an Inbound Marketing Campaign

    There are a few things you can do for an inbound marketing campaign before you actually plan a strategy or talk to a consultant. Think of it like doing some basic mobility work and eating well before you start training for a marathon. If you lay a solid foundation with the following tips, you'll have a much smoother start to your campaign:  ...

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    The Common SEO Mistakes That Are Killing Your Search Rank

      Does this sound familiar? You have elected to focus on search marketing, optimizing your website so that it will earn organic, natural, and free traffic from search results. Therefore, you investigate the top industry keywords and start identifying topics that will open the flood gates and attract a ton of new website visitors. Excited, you spend a lot of time and effort, expecting to see impressive results. Yet, after months of putting in the work, the traffic growth has been slow. Is that something close to the problem you are having?...

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    How to Set Up Effective Facebook Ads

      The absolute driving force behind Facebook effectiveness is its advertising platform. Facebook success is dependent on the more than 2 million active advertisers from around the world that advertise on its platform....

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    Email Marketing Is Still Relevant To Inbound Marketing

    You are forgiven if you think that email marketing has gone the way of the fax machine. 20 years ago, email was a novelty instead of an *ahem* appliance. Inboxes require maintenance. Constantly having to check overflowing inboxes stresses people out. Email used to be an efficient way for person-to-person contact, whether intraoffice communication between colleagues or personal messaging with friends and family. Somewhere along the way to 2018 email has become a pain in the neck due to the sheer volume of superfluous messages received in a day.  However, as a business, you are missing golden opportunities by ignoring email as part of your inbound marketing mix. Email is no longer tied to a computer where a person has to sit down, boot up, and sort through an inbox to decide which messages are important enough to open. Service providers had to implement the spam filter to separate the wheat from the chaff. Your marketing emails need to be the wheat....

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    Use Inbound Marketing to Achieve Conversion Rate Optimization

    Many companies aim to bring more traffic to their websites via digital marketing. The whole idea is that if more people come to your website, then they're more likely to buy your product, make an appointment for your service or just generally do what you want them to do. So you'll have a higher rate of what, in digital marketing lingo, is referred to as conversion rate optimization....

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    How to Build Your Brand: 5 Steps for Creating a Killer Unique Selling Proposition (USP)

    The year was 1962.  John F. Kennedy was President, the Soviets were meddling in Cuba, and the Avis car rental company was struggling.  For more than a decade, Avis, whose chief claim to fame was their number 2 status vs. Hertz, had posted annual revenue losses.  In 1962, Avis was on the ropes....

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    5 Little Changes That'll Make a Big Impact in Your Content Marketing

    Are you looking for ways to better capture and engage your audience? As more brands embrace content marketing, creating compelling content is crucial to cutting through the noise and attracting customers to your brand. Mediocre content that doesn't align with your market's interest will simply yield fickle results....

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    Effective Inbound Marketing: Look Before You Leap!

    Sometimes perspective is the very thing that illuminates truth. Like this, if a company produced an awful product but marketed that product perfectly, they would find success - at least for a while. If you doubt that just remember the last time you bought something that you quickly discovered was poorly made, constructed or conceived.  How did that product even get to market, find the shelves of any store? The answer is marketing. Statistics like the ones from a recent article only provide more confirmation:...

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    Designing The Right Brand For Your Startup

    You are a shiny new startup, paperwork freshly signed and getting ready to open your doors to the world. You and your initial startup team already have the beginnings of a company culture and you've got a pretty good idea of who your target audience is. Now all you need to do is put together an amazing opening marketing campaign to get the word out and open for business. But who will your customers see when they look at you? A respectable firm following old traditions, a cozy family-friendly establishment, or trendy millennial associates? The way you brand your company matters, from the color scheme to the logo. People will try to judge how well you can serve their needs based on the relatability and reputation you project with your branding and marketing designs.  ...

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    4 Steps to Connect Your Online and Offline Marketing Efforts

    Too often, digital and traditional marketing seem to be at odds. Anyone selling you on inbound marketing immediately goes toward its increased effectiveness toward sending postcards, or buying newspaper ads. But do you really need to decide between marketing your business online and offline?...

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    Email Marketing - The Zombie that Keeps on Conquering

    Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking....

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    4 Questions to Help You Determine if You Need to Work with a Marketing Agency

    There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since it's less expensive to hire a marketing agency rather than getting a full-time marketing person....

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    Small Business Owners: How to Join the Social Media Revolution

    It is true that small businesses benefit from being on social media.  It lets them increase their reach, gain insights about key audiences, receive immediate customer feedback and more. Yet for a small business owner already wearing a dozen different hats, knowing where and how to build a social media presence can seem daunting....

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