Small Dog Creative

    8 Creative Marketing Ideas To Help Boost Your Business

      Business owners are always looking for ways to stand out from the crowd. Of the many ways to do that, one that is often overlooked is creative marketing. By engaging in marketing tactics that few others in your market space use, you stand a good chance of reaching prospective customers that your competitors are missing. Here are 8 creative marketing ideas that can help boost your business:  ...

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    10 Unique Ideas on How To Delight Customer and Keep Them Coming Back

        Most companies work hard to satisfy their customers. To that end, they treat the customer like royalty throughout the buying process. Some even actively ask for feedback or do customer satisfaction surveys to measure satisfaction after the sale. But is mere satisfaction enough? While customer satisfaction is certainly a worthy goal, it falls short of what's possible, and profitable, in today's world. To that end, companies must go beyond just satisfying the customer through the sales process, to making the overall relationship meaningful and memorable. That's how you delight your customers and keep them coming back. Here are 10 ideas on how to create meaningful memories that will keep your customers loyal to your brand:...

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    5 Trends That Will Shape Inbound Marketing in 2018 and Beyond

      Inbound marketing is officially 11 years old. Congratulations! But rather than resting on its laurels, this marketing philosophy is evolving constantly. The same underlying principles remain true, as it seeks to pull in potential customers with value and relevance rather than pushing promotional messages onto them....

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    How Google AdWords and Analytics Help Track Marketing Efforts for Small Businesses

      The influence Google AdWords and Google Analytics provide each other might seem foreign to newcomers dabbling into the vast world of digital marketing. However, the services have been available for over 15 years. Google acquired Urchin Software in 2005, rolling out the latest version of Google Analytics in October 2012. The service tracks and reports website traffic, in turn offering companies the advantage of understanding what is appealing to users. Google Analytics is the top performing and most used traffic analysis tool, according to Web Technology Surveys, providing services to 54% of all websites....

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    The Top 5 Reasons Why Blogging Is Still Important

      Telling someone to start a blog is so 2016. These days, seemingly every business houses a blog, and many of them do not make a tangible difference in attracting web visitors and delighting customers....

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    5 Ways to Improve Your Customer Touchpoints

      Some people in business look at the big picture. They see the larger issues, the overall mission, and when they develop a marketing plan, their primary focus is the main objective. Then there are those who zero in on the details. These individuals insist the devil is in the details when it comes to marketing. Focusing on each customer touchpoint is a way to make sure your brand excels. With the large variety of options customers can choose from today, you want to be sure your company stands out. Delving into the intricate details of customer touchpoints is crucial. Personalizing each touchpoint creates an awesome experience for your customers. Here are five ways to improve customer touchpoints.  ...

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    4 Questions to Determine if You Need To Update Your Website

      How long has it been since you last updated your website? The saying 'if it's not broken, don't fix it' doesn't apply to web pages. The internet moves fast, and the strategies that were in style a few years ago can make your business look dated now. It's wise to update your website regularly, whether it's in the form of fresh blog content, landing page revisions, or complete design facelifts (which most marketers recommend every one or two years).  If it's been a while since you've updated your site, ask yourself these four questions. They will help you determine if you're overdue for a website refresh:   ...

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    How Marketing Automation Will Transform Your Business

      Without an effective marketing strategy, your business will find it immensely difficult to grow and thrive. At the same time, it's undeniable that especially without a large and significant marketing staff, finding the time to build and execute that strategy can be difficult and seem impossible.  ...

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    5 Benefits of a Website Refresh

      The digital environment never stands still, and neither should your website. In fact, regular updates to your online presence ensure that your design and content continues to match audience expectations, and helps you grow your business. Of course, the time and monetary investment required in this refresh may lead you to be hesitant in making the choice to retouch a website that already functions. In that case, consider the top 5 benefits of a website refresh in detail below.  ...

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    Inbound vs. Outbound Marketing: Which is Better?

      Are you familiar with the distinction between inbound and outbound marketing? These are terms that everyone talks about these days, but many people aren't clear about the difference. It's actually an important distinction and one that can significantly impact your results. While you can succeed with either type of marketing, one of them has some clear advantages. Let's explore the differences between inbound and outbound marketing and try to determine which is better.   ...

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    The Importance of Print Materials in Completing Your Brand

      Everyone in business has come to realize the importance of marketing. If you expect to see an increase in sales, you have to market your product or service to your customers. And while most businesses boast of a strong online presence, and a sound inbound marketing strategy, it leaves them wondering if print media is done. “Out with the old and in with the new” is a phrase some may be applying to printed products. However, do not do away with your print marketing strategy just yet. Print marketing is just as relevant as ever. Here are 4 reasons print material plays an important role in completing your brand.   ...

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    How Email Marketing Can Help You Stay Top of Mind With Your Customers.

        Each online marketing practice has a different function and role in a company's campaign. Email marketing is particularly useful for keeping in touch and staying top of mind with customers. In this blog, we'll explain exactly why email marketing excels in these areas. ...

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    The Power of Using Social Media to Launch Your Website

      Social media is a powerful and growing platform. When you're ready to launch your website, there's no better way to get the word out! Social media allows you access to a wide audience, connects you to your customers, and offers an excellent opportunity to launch your website straight to success. Here are five reasons why social media is the best way to help launch your new website.   ...

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    Why Knowing the Buyer's Journey Is Critical to Your Success

        Over the last 9 weeks we have discussed the four stages of the buyer's journey, Attract, Convert, Close and Delight.Today's blog is the conclusion of our Buyer's Journey blog series and we will discuss again the importance of the four stages and how you can use the buyer's journey to take your business to the next level....

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    4 Reasons You Should Focus, Rather than Spread Your Social Media Efforts

        Ever heard the saying that a bird in the hand is worth two in the bush? As it turns out, the same is just as true for social media. Would you rather try your best to barely reach your target audience on as many outlets as possible, or achieve quality results on the networks where they spend most of their time?...

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    The Buyer's Journey Part 8: Top 5 Ways to Delight Your Customers and Grow Your Sales

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    5 Email Marketing Statistics That Prove Its Importance

        If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers....

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    The Buyer's Journey Part 7: The Importance Of Delighting Customers

        In today's blog we will talk about the last step in the buyer's journey; keeping customers happy and coming back time and time again. The lifetime value of a customer is something that every business should be thinking about and always looking for ways to turn happy customers into ambassadors for your brand....

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    3 Powerful Ways to Improve Your Email Marketing Strategy

        No matter how well a product is designed or how skilled a person is at something, there is always room for improvement. That is especially true when talking about marketing, particularly email marketing. Even the best email marketing strategy in the world would benefit from regular review and analysis, fine-tuning, and other improvements. After all, anyone who is using email marketing understandably wants their efforts to be as powerful as possible. ...

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    The Buyer's Journey Part 6: How Closed-Loop Reporting Will Help You Close More Customers

      Last week's blog was all about closing more leads and converting them into loyal paying customers. It's a great feeling to know that your marketing efforts are finally paying off, but do you know exactly which one of your tactics is giving you the best ROI and which ones need to be modified? ...

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