Small Dog Creative

    Email Marketing - The Zombie that Keeps on Conquering

    Email marketing is dead. How many times have you heard that statement over the course of the past decade? First, social media was supposed to replace it. Then, texting looked to take preference. And yet, here we are, only a few days away from 2018, and the concept is still alive and kicking....

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    4 Questions to Help You Determine if You Need to Work with a Marketing Agency

    There are many great reasons to work with a marketing agency, such as the fact that they usually have a lot of experience in their field and are up to date with the latest developments in the marketing world. Most small businesses can benefit from such a business arrangement, since it's less expensive to hire a marketing agency rather than getting a full-time marketing person....

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    Small Business Owners: How to Join the Social Media Revolution

    It is true that small businesses benefit from being on social media.  It lets them increase their reach, gain insights about key audiences, receive immediate customer feedback and more. Yet for a small business owner already wearing a dozen different hats, knowing where and how to build a social media presence can seem daunting....

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    Can Sending a Simple Email Increase Conversions?

    Email marketing is a powerful tool to communicate with prospects and customers. Email statistics, which prove its effectiveness, are often mentioned in any article regarding email marketing campaigns, however, there is still a remarkable amount of cynicism among marketers concerning the effectiveness of simply sending an email to a contact list hoping for some margin of return....

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    8 Ways to Leverage Content to Attract Customers

    Producing valuable content will attract your target audience and generate more quality leads at a lower cost than traditional marketing. According to Google and other major search engines, content is now king. Gone are the days of keyword stuffing to improve your search rankings. If you want to grow your traffic organically, you must have good quality, relevant content for attract visitors.  ...

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    Email Marketing: How to Grow Your Audience with Video

    When done right, your email list contains individuals in your target audience who have given you contact information and have requested you send them content regularly. And the more engaging the content, the more likely individuals on your list will take action and become customers and sharers of your content....

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    Partnering With A Marketing Agency Because Not Everything In Business Is DIY

    As a business owner, it is tempting to want to direct every single aspect of your day-to-day operations. This is your baby, so you know what's best about its care and feeding. This is often the case when it comes to marketing. You may think, "Oh marketing is such a softball. My brother's friend is a graphic designer. If I need help with *insert marketing element here*, I can have him help me out". This is certainly a marketing strategy, but it probably isn't the best marketing strategy....

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    Malcolm Gladwell’s “The Tipping Point” and Questions to Ask Yourself About Branding

    Many small businesses may not realize the importance of a brand. They wrongly believe that branding is something best left to larger businesses. Nike is a brand. Pepsi is a brand. But your small business doesn't seem like a brand to you....

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    Rebranding: Making Sure You Don't Lose Your Current Customer Base

    A recent article from Forbes that's worth reading lists 10 questions that companies should ask before beginning to rebrand....

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    Developing a Marketing Plan

    Unfortunately for small business owners, you can’t just start a business and expect it to be successful. It takes hard work and marketing in order to get customers. They need to know about you or they won’t know about your products and services....

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    5 Online Marketing Tips For Small Business Owners

    Thanks to the Internet, it's now possible for you to get the word out about your business in ways previous generations of entrepreneurs never could. In fact, it's possible that with a single post on social media you might become the next hot thing, with people falling over each other to give you their money....

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    Email Marketing: 10 Smart Strategies to Make Your Welcome Emails Hit the Mark

    Imagine walking into a hardware store where you’ve never been before. You expect the salesperson to acknowledge you in some way, extend a perfunctory “hello” (if you're lucky), then go back to whatever he was doing before you walked through the door--but that's not what happens. Instead, the salesperson walks over to you sporting a big smile and says, “Hi, I'm Don. I don’t think I’ve seen you here before. I just wanted to let you know we have a 10% discount on all our power tools today. If there’s anything else you need help with, just let me know.”...

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    Common Metrics Every Email Marketer Should Know

    Before you execute a successful email campaign, establish your target market first. After you determine who to send your words of passion and insight, you’re going to need a method to track overall response....

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    Branding For Your Target Audience

    When people walk through a retail store or browse an e-Commerce site, they're not judging products completely on features and performance metrics. A number of things influence their decision for a product, and it's not always what you would think. People will often favor a product that suits their personal style, comes in their favorite color, or represents their personal philosophy over one with a higher 'star' rating or more prolific advertising. Because of this, the way you build and present your brand has a huge impact on how potential customers will respond to it. People choose brands they can relate to because the product will be theirs, in their home or on their computers, therefore you want your brand to be relatable to your target audience....

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    How to Write Inbound Marketing Content for Your SEO Keywords

    In the modern online business environment, search engine optimization is one of the post powerful factors you can work with. Because your goal is to bring as many potential customers to your website and doorstep as possible, you have a variety of keywords to work with, all derived from the kinds of things your target audience searches for when they are almost ready to buy whatever it is you have to offer them. With enough keyword integration, visitors, and successful conversions, Google will eventually elevate you to the top of all the search results you care about. The only question is how to get there....

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    Emotional Appeal is Brand Appeal

    Dry, stale logic and analysis do not in any way promote or sell a brand. While you stand there with your annual forecast in your hand, based on last year’s statistical analysis, be prepared to watch your readers fall right to sleep. That is not the first thing people want to know. Oh, there may be a few left standing because they are so left-brain oriented that they only need stats and analysis to make a decision. That's alright. No one shoe size fits all. But you are trying to reach the largest percentage of your target market as possible. Promoting brands without first appealing to the emotions of a prospect is a sure sign of a death knell.  When promoting a brand remember to keep the cards close to your chest. It’s tempting to want to say more than what you need to say because you wonder if you have said enough. Too much information confuses people. Too much information precludes sales. Bullet points are a sterile method to present information. Again, too much information in a sterile easy to read format. Which the Google search engine spiders use as criteria for authoritative content and which help optimize your site but… Let’s agree that bullet points and lists do serve a purpose in promoting a brand but they lack personality and emotional appeal....

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    What McDonalds Teaches Us About the Constant Task of Rebranding

    Sitting in a McDonald's restaurant recently, I wondered how this mega corporation stays relevant to consumers in an era when we're more conscious of healthy consumption. Look at their menu and you'll see there are still many options containing high amounts of harmful ingredients (i.e. sodium, oil, fat, carbohydrates, and sugars). Nevertheless, people come in daily to this chain restaurant for a snack or a quick meal. Some stores have extended hours or even 24-hour service, and they're usually safe and clean. Customers enjoy free WiFi, free refills on fountain drinks, and can kill time, for example, when getting their car fixed. In their dining room, there's constant movement of people. Upon closer inspection, I began to notice that their entire atmosphere was increasingly digital. The store has a touchscreen ordering kiosk and a Smartphone app for mobile users. There is a digital menu on the board, which today featured a caramel dispenser dressing the top of a frozen frappe sans assistance from human hands. With the digital elements so carefully integrated into the consumer experience, McDonald's continues to lead the fast food industry.  ...

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    7 Tips to Hone and Develop Your Email Marketing Strategy

    Everyone has an email address nowadays and most people check it several times a day, on their computers and their cell phones. In fact, checking email is the first thing that adults do when they get to work and the first thing that teenagers do when they get home from school. So if you want to bring your product or service to someone’s attention, email marketing is a good way to do so....

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    Seven Ways to Satisfy your Customers While Marketing your Business

    When most business owners are marketing their business, they focus on finding new customers. However, continuously marketing your business can be time consuming and expensive. For this reason, you should also make it a priority to focus on satisfying your customers so that they, not only come back for repeat business, but also tell their friends and family....

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    What Can You Learn About Branding from the “In Style” Website?

    There are certain names that everyone trusts. For example, when it comes to news, The New York Times is a well-known newspaper and website. When it comes to online shopping, people often turn to Amazon. And when it comes to fashion, In Style magazine is a well-known print and online publication....

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