We recently launched our "Where in Santa Clarita is Small Dog?" Social media campaign. You'll be able to see him for the next couple of months during our #smalldogc. It was super fun dragging our plastic “Small Dog” mascot around town and taking pictures of him (The Office Gnome was extremely enthusiastic about this project. The dog, a little less so). It was also encouraging to see the reactions of people when they saw us prop him up in Menchies with his yogurt, or ask if we could take pictures of him with their dog at the dog park. Santa Clarita is an awesome town with friendly and fun-loving residents.
In a sea of social media self-promotion, and ad based posts we were tired of the same thing from business after business. We thought it was time fo something different, so we packed our office mascot in the car and headed down McBean Parkway to have a little fun with our social media. Below are three specific marketing opportunities that this campaign gave us, and ideas that you can also use when developing your next creative social media campaign.
1. Show Some Personaility
First, it gave us an opportunity to have fun with our brand. Creative is in our name, and we want to make sure that the most visible branch of our business (social media) reflects this creativity. What better way is there to do this than to take pictures of a plastic dog around our community? Even if you think your brand is less than exciting, there are still many ways that you can creatively promote your brand so that people genuinely care about what they see on your social media pages.
2. Getting Out in the Community
Second, it gave us an opportunity to interact with the community. Our Founder, Anya, is on the board of directors for the Santa Clarita Valley Chamber of Commerce, and we work with many local businesses and non-profits. This campaign gave us an opportunity to show in more ways than one, that we are involved locally. Nobody likes a business that doesn’t get involved in the community. Make sure that people know you’re active, that you care, and that you give back.
3. A Local Presence
Third, it gave us an opportunity to show that we are real. Because we specialize in media and graphics, it can be easy for us to be seen as distant. Is there really an office in town? Yes. Are the people working there who are your friends and neighbors? Yes. Does that Office Gnome really drink beer? Well….maybe. (If you don’t know what I’m talking about, check out our team page) Make sure that your marketing and branding are approachable, tangible, and real. People are much more likely to interact with something that they can relate to, than something that is distant.
Do you live in Santa Clarita Valley? Can you guess where our dog is? Follow us on social media and checkout the "Where is Santa Clarita is Small Dog" campaign.