Video marketing is a natural fit for many consumer-based industries. If you can highlight your benefits and core value proposition in an effective and engaging video, your engagement rates, views, and click-through rates will multiply.
Unfortunately, the manufacturing industry is just starting to catch up to that trend. Put simply, especially smaller companies tend to shy away from the medium because of perceived expense and a lack of visuals that would make a video effective.
But that doesn't have to be the case. Used correctly, video can make a significant difference in getting your audience's attention, improving your credibility, and getting more bids.
In turn, it's an especially effective marketing tool to break through an industry that tends to be dominated by larger manufacturing brands. Here's how video can help manufacturing companies increase the effectiveness of their marketing efforts.
Tell Your Brand Story
Does your B2B business need a brand story? You might be surprised. In fact, a unique brand is the best way to separate yourself from larger, more established manufacturers.
Your brand story may revolve around the history of the company, or past clients who have used your products to elevate their business and change the world. With video, you can tell that story in a visual and engaging way to any prospective client or bidder.
Effective marketing video also helps your manufacturing company differentiate itself from its competition. Others may build the same general products, but you probably have a few subtleties that make yours better or more effective for your clients.
The problem is that with text, these subtleties may be difficult to highlight. Video, on the other hand, allows you to nail down exactly what makes your manufacturing processes and philosophy different, maximizing your competitive advantage in the process.
Showcase Your Capabilities
Speaking of manufacturing processes: how can you tell potential clients exactly what to expect once they engage in a contract with you? Video is a great way to answer that question.
Through visual media, you can better highlight your various processes and the capabilities of your manufacturing plant(s). That, in turn, allows potential clients to better understand their future relationship with you, and increases their trust in the fact that you can produce high-quality parts or products in a credible way.
Go Inside Your Facilities
Of course, video can also give your audience a valuable and rare behind-the-scenes look of your manufacturing processes. Rather than just showing or talking about how you produce products, you can draw back the curtain on the background processes that make it all happen.
Especially for small manufacturing companies looking to build their reputation, this ability can be invaluable. An inside look into your facilities, and perhaps even introducing your team, allows your audience to learn more about you (and a potential partnership with you) than they ever could otherwise. The result will be more initial goodwill and increased credibility.
You can even take advantage of advanced video technology to enhance this opportunity. For example, consider shooting 360 degree and VR video inside your facilities to give your audience a more authentic look inside your manufacturing processes. These types of videos are both eye-catching and more immersive, and are sure to capture your audience's attention.
In short, video can make a significant difference in helping manufacturing companies improve their credibility and win more bids. If you can strategically shoot video designed to highlight your brand and capabilities, you are on your way to a more successful marketing strategy that will attract prospective clients and buyers. As a result, you can take advantage of a powerful marketing tactic that has already revolutionized more consumer-based industries.
To learn more about how to improve your marketing strategies and grow your business, give us a call at 661-702-1310!