If you are like many businesses, you probably have a decent email marketing strategy in place and if not, you are looking to implement one. Unless you are a digital marketing guru, it can be difficult to fully grasp the concept of email marketing and be up-to-date on the constantly evolving tactics used with email marketing, and effectively develop new strategies to attract more customers.
If you are looking for some inspiration on ways to amp up your email marketing or are starting to wonder why it is so important, take a look at these five email marketing statistics that prove this form of marketing is relevant now more than ever.
Mobile Device Users And Their Email Habits
According to TechCrunch, Gmail has reported that of its 1 billion users, more than 75% of them check their email accounts through their mobile devices. What does this mean? That it is absolutely necessary for businesses to format their email newsletters in such a way that is optimized for devices like smartphones and tablets, not primarily for desktops. If the emails aren not formatted correctly for these devices, it will increase the chances of your subscribers opting out of receiving your emails.
You Only Have a Few Seconds to Impress Email Recipients
Zero to three seconds, to be exact. Within this tiny window of time, you have to impress email recipients with what you are sending them. In those few seconds, recipients will make a snap judgement about whether or not they actually want to read your email. You can increase the likelihood that they will find them worthy of opening by including a captivating headline and personalized elements (such as including the recipient's name) instead of sending out a mass email.
Consumers Don't Want to Talk to You On Their Phone
They want to talk to you through email. According to MarketingSherpa, 72% of consumers admitted they prefer using email as their primary mode of business communication. That means a lot of people are using their smartphones today for email and other means of messaging rather than mainly for phone calls. And what this means for the business owner is that they have to actively review their email marketing campaign and ensure that they are offering consumers top-notch customer service and communication options through email.
Fear Not! It's Not Spammy
So long as you aren't actually spamming recipients with useless, unsolicited emails, you're actually getting an overwhelmingly positive response from consumers. Once again, MarketingSherpa reports that over 60% of consumers actually look forward to receiving regular promotional emails and nearly 30% of the consumers say they wouldn't mind receiving them more frequently. As long as you are offering consumers something of value, they will appreciate it and looking forward to getting emails from you.
Email Isn't As Outdated As You Might Have Thought
Remember when snail mail become outdated with the advent of email? And remember when email became outdated with the advent of social media? Not so fast. It turns out that email isn't as "old-fashioned" as one might have thought. Even though social media sites like Facebook and Twitter have been tremendously beneficial in the digital marketing world and have actually shaped many parts of it, email is still one of the big guns. So big, in fact, that according to McKinsey, an email is forty times more likely to attract more customers than the very social media giants we just mentioned.
Want to know more about email marketing and the way it can strengthen your business and digital marketing strategy? Don't hesitate to contact us today or keep reading our other blog posts to learn more!
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