Digital marketing is constantly evolving and changing. What works today may or may not work tomorrow. As a startup brand, staying abreast of these trends on your own can prove to be an overwhelming feat…amid the other aspects of business you have to maintain.
Yet, in a technology age where more consumers use the Internet to research information, connect with brands and make purchases than any other source, having a solid presence online is a must for businesses to excel in 2017.
Leveraging an agency that specializes in marketing and branding allows you to tap into the best practices while yielding fast results for your startup. You’ll stay current in your strategies while you and your team focus on growing a sustainable brand.
Perhaps you’re in the decision phase of hiring an agency. If so, here are four huge benefits why you should utilize one to experience success for your startup company.
#1 Assist in Building a List of Qualified Leads
Growing your leads list is the lifeline of your business. The more qualified email subscribers you have in your sales funnel, the more opportunities you create for revenue and repeat business. Even in the beginning stages of building your company, being proactive in your lead generation sets the foundation for long-term success. You’ll have an active list to promote your product when it’s ready for launch.
An agency will help you build this list of buzzing prospects who are interested in your brand and what you have to offer. You won’t have to go through a learning curve of knowing how to capture qualified leads or which tools to use. Your agency will create a practical lead generation and email strategy tailored for your business.
#2 Help Develop a Killer Blog Strategy that Positions You as an Expert
According to Hubspot, B2B companies that blogged 11+ times per month had almost 3 times more traffic than those blogging 0-1 times per month. Also, 71% of business bloggers say their blog increased visibility in their industries (Source: Business2Community).
Blogging is a strong method to positioning your new brand as an expert and authority in the industry. Publishing quality-rich articles attract potential customers to your pages, helps you rank in the search engines for greater exposure, and have available content to nurture your leads so they stay connected with your brand.
Your agency will develop a blogging strategy that effectively gets you in front of your target audience and builds credibility. They’ll work to fully understand the needs of your market so you produce content that resonates, offers value, and moves viewers to action.
#3 Drive Ongoing Traffic to Your Website and Pages
A major challenge that many businesses face in their digital marketing is driving enough traffic to their website. A well-crafted website is ineffective if there aren’t sufficient visitors perusing its pages. Successfully generating ongoing traffic will be a key metric to creating results like leads, sales, and increased exposure.
Partnering with an agency will ensure that you're optimizing on niche-related keywords to drive the right visitors for increased engagement. From keyword research and SEO tactics to utilizing sources like your social networks and email list, your agency will show you different tactics that keeps traffic flowing to your website.
#4 Create a Winning Social Media Strategy that Fosters Engagement
There’s been a significant rise in consumers using social media to connect and engage with businesses. In fact, one-third of millenials prefer to communicate with brands on social media than other sources. Maintaining an active business page on the major networks will provide genuine channels for you to relate to your potential customers.
The advantage of leveraging an agency is that all guesswork is taken out to creating a social media strategy that effectually reaches your target audience. Because each social network has its own rules, culture, best posting times and ways to engage its audiences, you don’t have to invest the time discovering which tactics work best on every site. You’ll have a clear plan to begin increasing awareness about your brand and new product.
As a new brand, collaborating with a well-rounded team that specializes in branding, web design, and marketing will shorten your learning curve tremendously and accelerate your online business goals. This is especially important as a startup brand where you can completely focus on what you do best, saving you time, energy, and money.
Rely on a professional team to help you get where you want…a move that will prove to be an asset to your startup growth!
To learn more about how to improve your marketing strategies and grow your business, give us a call at 661-702-1310 or visit www.SmallDogCreative.com!