Small Dog Creative

    How to Find the Best Hashtags for Your Social Media Campaign

      Hashtags continue to be an effective ways for marketers to increase audience awareness on social channels, and build excitement along with viral content that reaches beyond your marketing office. On Instagram, for example, posts that include at least one hashtag increase audience engagement by more than 12%. Of course, simply adding hashtags to each of your posts will not reliably lead to success. Instead, you need to approach the concept strategically, ensuring that the hashtag adds to, not takes away from your social media marketing efforts....

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    Getting Started: Building Your Brand on Social Media

      So, you want to get started with social media marketing but have no idea where to begin? You aren't alone. Most businesses set up their profiles on popular social networks, take a good, long look at their 0 followers, and decide that their time will be better spent on other marketing efforts. They aren't wrong, either. In the beginning, there will be very little return for your social media marketing efforts. You will build a following slowly. Those that have the drive to be consistent and thoughtful in their updates have the best chance at long-term success on all social media platforms. Learning how to build your brand on social media takes time, testing, and an open mind.  ...

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    7 Huge Marketing Mistakes Engineers Make and How to Avoid Them

      As an engineering firm, perhaps you’re looking for ways to bolster your online marketing strategy because you’re finding your tactics ineffective towards connecting with your audience and generating consistent results. You’re struggling in capturing quality leads from your campaigns, engagement with your social followers and list, and not showing up in the search engines. It’s possible that as an engineer, you’re making significant marketing blunders that’s preventing you from achieving goals from your online efforts. The good news is we’ve outlined these common mistakes and also shared ways on how to avoid and correct the error. See if any of the following mistakes resonate with your tactics…then take the necessary action to get on track in your inbound marketing strategy:  ...

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    How to Create Social Media Posts That Generate More Engagement

      Social media is getting more and more competitive. Everyone wants to capture the huge audience on sites such as Facebook, Twitter, Instagram and others. What really counts isn't people seeing your posts but actually engaging with them. When your followers like, comment on, or share your posts you build real momentum. Let's look at the 5 best strategies for creating social media posts that generate more engagement. ...

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    How Often Should Your Business Post on Social Media?

      More is better. While the old quality vs. quantity argument may not apply everywhere in your marketing efforts, it certainly rings true on social media. If you establish a Facebook page or Instagram account, but only post on it occasionally, you could be missing out on crucial opportunities to engage your audience. Over the last couple of years, a few studies have emerged that suggest just how often your business should post on social media. The results, of course, differ by network. Still, it's crucial information to help optimize your digital marketing efforts and maximize your audience engagement....

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    Social Media Fails of 2016: What They Got Wrong So You Can Get It Right

      You’ve either got it… or you don’t and you only have one chance to make that lasting impression. The internet, after all, is wildly unforgiving and sometimes for very good reasons. From campaigns that veered just a little bit left of center to brands that got it REALLY, REALLY wrong and REALLY, REALLY gross, here are four social media fails of 2016 to remind you how NOT to be “that company” that has the PR world wondering WTF…...

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    Can Social Media Be Used for Building Leads?

      Social media marketing has moved from a curiosity to a necessity for most businesses. 97% of businesses worldwide now use at least some network to promote their brand. And yet, many of them lack the direction necessary to reliably succeed. The reason: simply creating a Facebook page may not help you achieve your marketing goals. While you can undeniably generate and improve brand awareness, you may not get further than that in helping your business grow. So can social media really be used for building leads? The answer is yes - as long as you know how to go about accomplishing that goal....

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    Social Media Marketing Tips for Small Business Owners

      When you have a business in any niche or industry, one of the best things you can do is build a strong social media following. Social media sites such as Facebook and Twitter are ideal for pitching products and services. They also let you build a strong community around your brand. If you want to take advantage of this, start applying these 3 social media marketing tips for small business owners. ...

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    Why Should You Use Facebook Advertising For Your Business?

      If you're a frequent reader of this space, you already know the benefits that a social media presence can provide your business. By growing your audience and posting regular, frequent content, you can increase your brand awareness and drive traffic to your website. But sometimes, a simple presence isn't enough. In fact, supplementing your organic (unpaid) efforts with paid advertising can significantly help your brand achieve its marketing and sales goals. Here are 4 reasons you should consider Facebook advertising for your business.  ...

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    How to Repurpose Your Content to Better Your Inbound Marketing

      Ready to bolster your content strategy that improves brand awareness, engages your audience and boosts lead conversions?  Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles.  You see, you can convert your high-trafficked, quality blog content and convert it into multiple forms for more exposure.  You’re working smarter in your inbound strategy…while significantly increasing opportunities for more engagement. The goal in this guide is to provide a checklist you can follow with your long-form blog content to better your inbound marketing tactics....

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    Learn How to Spam Proof Your Email Marketing

      Email remains one of the most frequently used, most effective, and least difficult to implement digital marketing channels. Its low price, especially when compared to paid advertising efforts, only adds to its popularity among marketers. But, as is the case with any marketing efforts, this channel can only be successful if it's done right. In the case of email marketing, 'doing it right' can mean many things. But above all, it means making sure that your audience even gets to see your message, which is not the case if it gets caught by spam filters. To avoid that from happening, here are 6 steps you should take to spam-proof your email marketing....

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    Why Brand Identity is Vital For Your Small Business

      Many people would associate the importance of strategic brand building with large corporations or mammoth brands like Gucci, Nike, and the likes. However, the reality is that it isn't just the big guns that need a strong presence and brand identity; if you run a small business, you will greatly benefit from developing your own brand. In this post, you will discover the top five reasons why small business branding is so vital for the longevity and success of your small business. ...

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    What You Need to Do Before Outsourcing Your Business Marketing

      Marketing can be a complicated endeavor, which is why businesses of all sizes work with external agencies to fulfill their needs. The increase in expertise and experience can significantly benefit your brand. But of course, outsourcing your marketing efforts is not as simple as handing over everything about your brand to someone and letting them go rogue. Instead, it's a strategic partnership that ensures success through close cooperation and a consistent message. To accomplish that goal, here are 4 steps that can help make your outsourcing efforts successful....

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    Should You Promote Your Business with Yellow Pages?

      Years ago, Yellow Pages was a premier source for local (and national) businesses to advertise their company, attracting leads and customers to their brand. However, with 89% of customers beginning their buying process using a search engine, the question now becomes should you promote your business page with Yellow Pages? Is this still a viable channel for investing marketing dollars to bring new sales to your business? The answer is no. Because more consumers are using the Internet for their discovery and buying needs, its best to divert your money to online strategies that will produce optimal results in your marketing.  In fact, we’ll give three top reasons not to invest your marketing with Yellow Pages and share how you can successfully leverage online marketing to better promote your business....

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    Tying Your Website Design to Your Mission & Vision Statements

      Every company has a mission statement to clarify the who and the why of their business. In the same light, every company has a vision statement that clarifies the where of the business. While the mission and vision statements are intended for the team members, they also need to be communicated to your clients in the B2B niche and the B2C niche. This communication is achieved through careful consideration of your marketing materials. Your marketing is the method by which you communicate with your audience and it is imperative that your marketing is in lock step with your mission statement and your vision statement. ...

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    Top 5 Benefits of Hiring a Marketing Agency

    If you need more leads, customers, website traffic, or overall visibility, a marketing agency is the simplest solution. Most business owners have limited time and expertise for marketing. Hiring the right agency gives you the freedom to focus on running your business while an expert handles your most pressing marketing tasks. Let's look at the top 5 benefits of hiring a marketing agency.  ...

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    Understanding Your Role In Your Web Design Project

    Designing a new website is a complex process, and one that requires close cooperation between you (the client) and us (the agency). Both carry a unique portion of the expertise required to make the project successful. Any client will know more about the brand and its goals than the agency they engage ever could. At the same time, we bring in the technical expertise and a knowledge of best web design practices. Merged together, both parties play a crucial part in carrying the project from start to finish. Of course, this mutual and varied expertise can also muddle the waters of the project. We often get questions from our clients about the level of involvement required on their end. If you're wondering about your role in your web design project, consider this your guide....

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    The Votes are in for The Signal's Best of SCV!

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    Web Design: Doing It Yourself vs. Hiring Professionals

    By now, a business' website is as important as its physical, brick and mortar site. In many cases, a business website is more important. Years ago, many businesses put up "billboard" or placeholder websites. These were small, static sites with just a few pages of basic information, online pamphlets. That's no longer acceptable. Even if all your monetary transactions take place offline, you can use a website in many ways to attract, convert and keep fans and customers....

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    9 Big Ways to Better Your Inbound Marketing

    Ready to bolster your content strategy that improves brand awareness, engages your audience, and boosts lead conversions?  Repurposing your blog content is the best strategy to maximizing its reach to various marketing platforms to appeal to different audiences and learning styles.  You see, you can convert your high-trafficked, quality blog content and convert it into multiple forms for more exposure.  You’re working smarter in your inbound strategy…while significantly increasing opportunities for more engagement. The goal in this guide is to provide a checklist you can follow with your long-form blog content to better your inbound marketing tactics....

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