Small Dog Creative

    Using The Buyers Journey To Improve Your Inbound Methodology

      Inbound marketing is the best tool you can have in your arsenal when trying to reach new prospects and retain your current customers. One of the most important steps of improving your inbound methodology is to get into your customer's heads, and use the buyer's journey to design your content. ...

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    Marketing Tips to Take Your Small Business to the Next Level

      Marketing your business is different in today's world. You have to know your target audience and lure them to you. It's the only way that you will be able to get the number of customers that you desire and get a good return on investment. After all, it's not as if cold calling is a possibility when it comes to every industry....

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    Nine Facebook Marketing Tips and Ideas for Small Business Owners

      Social media marketing is becoming so popular, with businesses both big and small. However, it needs to be done right or you are just wasting your time. To really make a difference, you have to focus on building relationships, instead of making sales. Build the right relationships, and the sales will follow. ...

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    Branding and Why It Needs To Be a Part of Your Marketing Strategy

      Branding is an amazing concept. It's what allows people to see your name and instantly recognize it with the product or service you offer as well as the experience that you are known for. There are plenty of "household names" out in the marketplace and that's because the companies have spent a lot of time and effort with branding....

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    Which of Your Marketing Efforts Should You Outsource?

      The benefits of outsourcing marketing are well-established. Working with a marketing agency can significantly improve your chances of success, and free up your time. While it can cost a bit more, the benefits of hiring a marketing agency are well worth the investment. Fortunately, outsourcing your marketing efforts is not a zero sum game. Rather than having to make the choice between doing it all in-house or paying for an external partner to take it off your hands, you can make strategic decisions on which of your tactics actually need help from the outside. Here's what you should do in a few of the most popular scenarios we tend to encounter:  ...

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    4 Reasons Why Offline Marketing is Still Relevant

      We live in an age where the internet has dominated the realm of marketing. It wasn't very long ago when small and large businesses alike relied on brochures, networking events, and billboards among other tools to conduct all of their advertising. But with the advent of the internet, digital marketing has taken over in quite a prominent way. And while digital marketing is unarguably necessary for all businesses now, businesses should also recognize how important offline marketing still is. ...

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    Branding: A Road Map for Turning Customers Into Fans

      So, you have a business. The product you sell or service you offer is fantastic in your opinion, yet the sales just aren’t where you want them to be. People do not really know your business name. You wonder what can be done. A strong brand image can put you on track to greater success. Branding refers to the process by which your business name becomes recognizable to others and evokes in consumers a particular feeling upon hearing or seeing the business name. A brand image is defined as “the impression in the consumer’s mind of a brand’s total personality (real and imaginary qualities and shortcomings).” A strong brand image is a result of effective branding. Why is this important? Here are 3 reasons why successful branding works.  ...

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    How to Use YouTube Effectively for a Small Business

      Marketing is constantly changing, which means you need to become suddenly changing your strategy. This is not always easy to accomplish, which is why you need to be creative. YouTube is a great tool because of the many options that it provides. With over 1 billion users, it ensures that high-end content gets the necessary views. In order to use YouTube effectively, it has to be leveraged appropriately within your marketing strategy. It's not as simple as creating a video and hoping that it goes viral. There are necessary steps involved to be more successful.  ...

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    More Tips To Ensure That Your Email Marketing Campaign is Successful

      Email marketing can still be very effective in marketing you and your business. If you get a good list of email addresses and offer shareable content, you are on the way to growing your list (and your business). However, it is just like everything else. You can’t just start a list, get some subscribers, and send out a few emails.  ...

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    7 Simple Tips for Writing Effective Web Content

      If you're like many website owners, you apply the same rules for writing web copy that you'd use for writing printed material such as reports, ads, essays, or even books. In other words, you consider the needs, personality, and desires of your audience and jot down words that seem like a good match. While this approach sounds logical, it ignores the fact that writing for the web is completely different from other types of writing. Internet readers are not the same as readers of print copy (even if they're the same people at different times!). To help you understand this crucial difference, here are 7 tips for writing effective web content that probably go against many of your usual writing habits.   ...

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    Eight Marketing Tips and Ideas for Small Business Owners

      As a small business owner, retaining loyal customers and bringing in new ones can sometimes feel like a daunting task. Customers are the lifeblood of your business and without them, you won’t experience the kind of success you are looking for. Having a solid marketing strategy and making sure to devote time to this crucial task each day is key to the long term health of your business!  ...

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    How to Treat Inbound Marketing as the Connector of Existing Practices

      In many ways, the rise of inbound marketing has been revolutionary. It focuses on 'pull' rather than 'push' techniques, looking to draw audiences in with relevance rather than pushing out promotional messages in what had been the status quo in marketing for decades. That revolutionary approach to marketing, of course, leads businesses of all sizes to believe that the barriers of entry in inbound marketing are massive. A switch requires a complete change in philosophy, sometimes making it seem like an impossibility to implement. Of course, that conclusion is far from true. Inbound marketing may require a shift in philosophy, but in many ways, it also leverages the promotional tactics you're already using in new and innovative ways. Rather than changing your entire business strategy, it makes sense to view the concept as a connector of existing practices.  ...

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    Tips To Ensure That Your Email Marketing Campaign is Successful

      Though many businesses don’t believe it, email marketing is still a very effective way of reaching your customers and even find new ones. Email marketing needs to be done correctly in order to get people to sign up, read your emails, and even share them with others.  ...

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    5 Decision Points in Hiring A New Marketing Agency

      The decision on whether to hire a marketing agency to help in your marketing efforts can be complex. On the one hand, you might recognize the benefits of learned professionals helping you promote and grow your brand. But on the other, you know that it will take time and money to get to that level of success. So which outweighs the other? How can you decide whether outsourcing marketing is worth it and beneficial for your brand? Here are 5 decision points that can help you more easily answer that question.  ...

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    Top 5 Ways to Better Your Social Media Presence

      It’s a no-brainer that improving your brand awareness on social media is vital in 2017. From driving more website visitors to your website, generating leads and sales, to providing another channel for customers to stay connected with your brand, the stats prove that bolstering your social media marketing is absolutely necessary towards achieving your ultimate business objectives and engaging with today’s consumer. If you’re looking for ways to better your social media presence, the following five tactics will help you bring more exposure to your brand while getting you in front of your desired audience.  ...

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    Email Marketing: How to Improve Open Rates

      Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to leverage the power of email to reach a larger audience and grow your business, you'll need to optimize your campaigns for a higher open rate. Conventional wisdom should tell you that promotional emails are only effective if they are opened by the recipient. If you send 1,500 emails, only 20 of which are opened, you won't generate many leads. So, how can you improve your email open rates?  ...

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    Three Marketing Tips and Ideas for Small Business Owners

      Even if you are a small business owner and do not have buckets of cash to spend on fancy advertising campaigns like the big boys do, you can still market your product or service.  You just have to be smarter and more creative about how to do it.  Here are three marketing tips and ideas for small business owners.  ...

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    Attention, Small Business Owners: Do You Know What Success Means?

    Especially for small business owners, marketing can be both complicated and expensive. You may know that you need to run regular campaigns in order to attract new customers and grow your business, but does that knowledge matter if you can't afford it? Of course, the same question becomes much more focused if you understand just how beneficial your marketing efforts actually are in accomplishing your business goals. Unfortunately, simply focusing on how many people your recent Facebook post or campaign reached does not actually give you any information about the success of your efforts. Determining return on investment, predictably, is among the biggest marketing challenges small businesses face today. How can you commit to an expensive and time-consuming marketing campaign if you don't know whether it actually helped you do more than just 'get your name out there'? The first step to rectifying that problem is simple: you need to understand how to actually measure your success in marketing your small business. Fortunately, you can do just that in just three steps:  ...

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    3 Tips to Create Forms People Want to Fill Out

      Asking people to contact you, sign up, enroll, subscribe, download, or any other action online is a crucial step in collecting data you need to gain actionable insights on how to turn site visitors into paying customers. Ideally, your website’s landing pages feature well-designed forms created intentionally to convert anonymous site visitors into leads. But, getting website visitors to divulge information by filling out an online form can be difficult. Understanding what information to ask for and how to ask for it helps increase conversion rates. Your forms are a visitor's doorway to your business. As such, forms need to be inviting and easy to use. By filling out a form, your visitor is taking the first, tentative step in building a real relationship with your business. Let’s make it count.  ...

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    4 Email Marketing Campaigns that are Perfect for Customer Retention

      Email marketing continues to be relevant, even as new digital marketing options emerge. Its success in helping you attract customers and maximize your ROI is undeniable. But in fact, email marketing can be just as beneficial in retaining your existing customers. Considering the fact that retaining your current customers costs significantly less and has a higher chance of success than growing your customer base, not taking advantage of this tactic in growing your loyalty could be a significant missed opportunity. Here are 4 email marketing campaigns you can implement right now to increase your customer retention.  ...

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