Small Dog Creative

    The Importance of Social Media Marketing

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    Blogging: What Should You Write About?

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    SEO and Website Analysis

      Imagine you're a librarian for the biggest library in the world. People depend on your know-how to find whatever book they need. The librarian would need to know the content on every page of every book and how the books relate to each other. Search engines are the librarians of the internet. Data is collected and evaluated from every page on the internet so that visitors can find exactly what they're looking for. All search engines have a secret recipe called algorithms that turn data into useful search results. Search results that matter for website owners. Higher rankings help people find your website. The secret to higher rankings is ensuring you have the necessary ingredients search engines need for their recipes. Basic ingredients for nearly all search engine recipes would include the words, titles, links, the words used in links, and website reputation. (Source)  ...

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    Why You Should Use Humor In Marketing

      Guess what: laughter brings people together and humor is highly memorable. That’s backed up by science. So if you were wondering whether or not you should use humor in your marketing strategy, read on, doggonit.   ...

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    Four Marketing Tips and Ideas for Small Business Owners

    As a small business owner, you are wearing a dozen different hats.  Marketing is just one of them and is complicated enough that it alone could be a full-time job.  Who has the time to read up on new PPC strategies, inbound marketing ideas or email best practices?  If you feel as though your marketing efforts have stalled or are just not giving you the return on investment that you want, then here are four marketing ideas to help you reevaluate and refocus your current strategies.  You might already be implementing some of them, while others might give you a fresh perspective and point you in a profitable new direction.  ...

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    Creating an SEO Strategy that Stands the Test of Time

    Inbound marketing requires constant attention to the changing requirements of the market and of the most popular search engines in order to remain effective. Many marketers feel as though they are constantly adapting their SEO strategies in order to keep up with the latest changes in search engine algorithms and the needs of their markets. What if, however, you could design an SEO strategy for your company that will stand the test of time, helping you to build a solid online presence and raising your search engine ranking substantially? These tips will enable you to build a strategy that will go beyond the latest demands of the year, creating an effective platform that will help you develop content that will continue to raise your search engine ranking....

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    7 Ways Live Video Can Energize Your Small Business Marketing

    Did you know 82% prefer live video from a brand to social posts (Source: Live Stream)? Additionally, 78% of online audiences are already watching video on Facebook. Live video has become an incredible tool for marketers to effectively reach and connect with their audience. It's essential to take note and ensure your small business marketing strategy includes live video....

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    Blogging Tips for Small Business Owners

    If you are looking for new customers, you might want to consider blogging. When most people start looking online for information, they often find different blogs. If yours are filled with useful information, you just might find some new customers!...

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    5 Steps to Develop Your Social Media Content Calendar for Better Inbound Marketing

    Your audience spends time on social media. At this point, that statement is true regardless of your industry, target demographics, and geographic location. It also leads to a natural conclusion: you need to promote your business on social media....

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    Email Marketing: Tips to Build an E-mail List Fast

    Though many believe that e-mail marketing is a thing of the past, the truth of the matter is that, e-mail can really help you grow your business. Not only can you stay in touch with customers that already love you, you can also reach new ones....

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    How to Write a Blog Post

    What is Blogging? A blog is a place to publish and promote new content related to your industry. A blog composed with the reader in mind will attract new visitors and for that reason alone convert those visitors into leads....

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    The Importance of Predictable Inbound Marketing Content

    When most people talk about inbound marketing, the primary emphasis is either on SEO keywords which are very customer-centered or on thought-leadership which is very content-centered. These are both important aspects of inbound marketing, it's true. Of course you want your content to both organically generate helpful SEO and provide a real thought-provoking and educating service to your leads but in the dozens of inbound marketing articles we've read (and written) in the past several months, it should be noted that a single key element is hardly ever mentioned - Consistency....

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    SEO Best Practices

    The prime objective of any SEO best practice is to make every page on your website as user-friendly as possible. Keep in mind that visitors are viewing your website for a reason, whatever that reason may be. Your job is to manage the functionality of your website in such a way as to make it easy for visitors to navigate from one page to another, obtaining whatever information they are searching for....

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    Common SEO Mistakes To Avoid

    Search engine optimization (or SEO) needs to be important to business owners when they are trying to grow their business and working on a marketing campaign. You need to make sure that your business gets in front of as many people as possible, but be careful that you don't overdo it....

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    Building a Stronger Customer Relationship with Videos in Email

    Digital marketing is a challenge faced by every business, organization, and independent professional in the modern world. These days, if you have your own website, you're probably also manicuring your SEO, building a social media presence, and running a mailing list. The current challenge appears to be honing and optimizing the tools available or developing new techniques that will become the cutting edge. One of the ways to do this is by turning a tool that everyone is familiar with to new and engaging use with the customers. Videos are incredibly popular right now as a form of inbound marketing. But what about using them for your outbound email campaigns?...

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    8 Steps to Optimize Your Emails for Inbound Marketing Success

    Building an inbound marketing strategy for your business has to be comprehensive. You need to make sure that you have the right lead magnets, and use social media in the right way for your unique audience. But just as social media and search engine optimization matters, so does email....

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    Branding or Rebranding: Start the New Year on the Right Branding Foot

    Millions of people start the new year with a list of resolutions designed to create healthier, fitter versions of themselves. Consumers purchase gym memberships and pay diet program fees in order to reinvent, or rebrand, a better version of themselves for the new year. The new year is a great time for businesses to take a closer look at their own brand. The best way to begin the process is to revisit what branding means, why it's valuable, and how rebranding is sometimes a great idea.   ...

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    5 Personal Ways to Increase Your Email Marketing ROI

    With the introduction of so many new ways to communicate from live chat to SMS, to social media messaging, there's been a crazy 'rumor' flying around that email marketing is dead. For anyone who's actually connected to the business world, this idea is laughable. Email is still the most used form of communication between professionals, in part because it's not as casual and trendy as the more recently introduced styles of communication. While you can reach out to your target audience on Twitter and Facebook, contacting them directly on their phones with text messaging and emails is still the most reliable way to reach customers when they're ready to think about your business. The key to connecting with your customers is to make sure your emails are enjoyable to open, offer your customers value, and effectively tempt them back to your business....

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    5 Tips to Adjust Your SEO Strategy for 2018

    The field of search engine optimization never stands still. Google, the most popular search engine in the entire world, continues to make adjustments in order to ensure a consistent, positive, and successful user experience for anyone using it to find the information they need....

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    5 Advanced Tips that Go Beyond the Basics of Inbound Marketing

    Frequent readers of this space know about the importance of inbound marketing for any business. Through tactics like social media and SEO, you attract your target audience to your website organically. While there, they convert to leads, which you can nurture towards becoming customers. It's a natural process that flows better, and is better integrated with your audience's preferences, than its traditional 'push' marketing alternatives....

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