Small Dog Creative

    5 Decision Points in Hiring A New Marketing Agency

      The decision on whether to hire a marketing agency to help in your marketing efforts can be complex. On the one hand, you might recognize the benefits of learned professionals helping you promote and grow your brand. But on the other, you know that it will take time and money to get to that level of success. So which outweighs the other? How can you decide whether outsourcing marketing is worth it and beneficial for your brand? Here are 5 decision points that can help you more easily answer that question.  ...

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    Top 5 Ways to Better Your Social Media Presence

      It’s a no-brainer that improving your brand awareness on social media is vital in 2017. From driving more website visitors to your website, generating leads and sales, to providing another channel for customers to stay connected with your brand, the stats prove that bolstering your social media marketing is absolutely necessary towards achieving your ultimate business objectives and engaging with today’s consumer. If you’re looking for ways to better your social media presence, the following five tactics will help you bring more exposure to your brand while getting you in front of your desired audience.  ...

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    Email Marketing: How to Improve Open Rates

      Want to stretch your marketing dollars a little further? According to a study conducted by Experian, email marketing is 20x more cost-effective than traditional media. Once a prospect has given you his or her email address, you can continue sending promotional messages for as long as the prospect remains subscribed. But if you want to leverage the power of email to reach a larger audience and grow your business, you'll need to optimize your campaigns for a higher open rate. Conventional wisdom should tell you that promotional emails are only effective if they are opened by the recipient. If you send 1,500 emails, only 20 of which are opened, you won't generate many leads. So, how can you improve your email open rates?  ...

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    Three Marketing Tips and Ideas for Small Business Owners

      Even if you are a small business owner and do not have buckets of cash to spend on fancy advertising campaigns like the big boys do, you can still market your product or service.  You just have to be smarter and more creative about how to do it.  Here are three marketing tips and ideas for small business owners.  ...

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    Attention, Small Business Owners: Do You Know What Success Means?

    Especially for small business owners, marketing can be both complicated and expensive. You may know that you need to run regular campaigns in order to attract new customers and grow your business, but does that knowledge matter if you can't afford it? Of course, the same question becomes much more focused if you understand just how beneficial your marketing efforts actually are in accomplishing your business goals. Unfortunately, simply focusing on how many people your recent Facebook post or campaign reached does not actually give you any information about the success of your efforts. Determining return on investment, predictably, is among the biggest marketing challenges small businesses face today. How can you commit to an expensive and time-consuming marketing campaign if you don't know whether it actually helped you do more than just 'get your name out there'? The first step to rectifying that problem is simple: you need to understand how to actually measure your success in marketing your small business. Fortunately, you can do just that in just three steps:  ...

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    3 Tips to Create Forms People Want to Fill Out

      Asking people to contact you, sign up, enroll, subscribe, download, or any other action online is a crucial step in collecting data you need to gain actionable insights on how to turn site visitors into paying customers. Ideally, your website’s landing pages feature well-designed forms created intentionally to convert anonymous site visitors into leads. But, getting website visitors to divulge information by filling out an online form can be difficult. Understanding what information to ask for and how to ask for it helps increase conversion rates. Your forms are a visitor's doorway to your business. As such, forms need to be inviting and easy to use. By filling out a form, your visitor is taking the first, tentative step in building a real relationship with your business. Let’s make it count.  ...

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    4 Email Marketing Campaigns that are Perfect for Customer Retention

      Email marketing continues to be relevant, even as new digital marketing options emerge. Its success in helping you attract customers and maximize your ROI is undeniable. But in fact, email marketing can be just as beneficial in retaining your existing customers. Considering the fact that retaining your current customers costs significantly less and has a higher chance of success than growing your customer base, not taking advantage of this tactic in growing your loyalty could be a significant missed opportunity. Here are 4 email marketing campaigns you can implement right now to increase your customer retention.  ...

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    How to Convince Your Boss About the Benefits of Working with a Marketing Agency

    Understanding that your business can benefit from outsourcing your marketing efforts is only the first step. Depending on the role you occupy in your organization, you also have to convince those with budget responsibility of those same benefits.  You may know that the reduced time commitment, increased strategic approach, and other advantages of the concept make working with an external marketing partner beneficial for your company. But how do you get others to agree? Here are 5 tips for convincing your boss about the benefits of outsourcing your marketing....

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    5 Important Inbound Marketing Trends for 2017

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    How Keyword Research Can Enhance Your Inbound Marketing

      The general philosophy of inbound marketing is all about building great content that increases web visitors while generating and nurturing leads. But if that content is not optimized for search engines, you're missing out on a significant opportunities. Any inbound marketer knows just how important SEO is to successful inbound marketing. But you may not be aware just how much keyword research matters in creating an inbound strategy that sets you apart from your competition and reliably attracts visitors to your website. Here's why.  ...

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    Try Your Hand at Facebook's Chatbot and Give Your Customers a Personalized Experience

      Providing excellent, personable customer service can be a powerful marketing tool as word-of-mouth spreads about your business, especially if you incorporate social media-focused customer engagement into your marketing efforts. To do this, more and more companies are leveraging new technologies such as Artificial Intelligence to up their customer service game online....

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    5 Killer Tips to Great Blog Content in 2017

      With content marketing still reigning as king in 2017, bettering your business blog strategy is a winning move to bolster brand awareness and exposure. Actually, with so many brands ramping up their content strategy, it’s essential that you maintain a fresh, dynamic presence that gives you the slight edge and keeps you in front of your desired audience. Blogging is the way to capture attention, generate leads, increase revenue, and position you as a thought-leader in your industry. Therefore, enriching this component to your inbound marketing strategy will only amplify results and accelerate your business goals. The following offers five unique ways to creating great blog content in 2017:  ...

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    Email Marketing: A Staple in an Evolving Content World

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    Interests vs. Intent: Comparing Facebook Advertising and Google AdWords

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    5 Questions to Ask When Hiring A Marketing Agency

      As we've detailed in this space, outsourcing your marketing efforts comes with a wide range of benefits. But of course, even once you've decided that working with a marketing agency is the right step for your business, you still have to make sure that you find a partner that can actually help you effectively reach your audience and grow your business.  To accomplish that goal, approaching your agency search strategically is key. Here are 5 questions to ask potential partner when outsourcing your marketing....

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    The Essential Ingredients of a Marketing Plan

        Many businesses do lots of marketing but still aren't clear about what goes into a marketing plan. It's unlikely that you'll see great results without a well-conceived overall strategy behind your marketing campaigns. What exactly do you need to put together such a strategy? Let's look at the essential ingredients of a marketing plan.   ...

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    How Responsive Web Design Can Enhance Your SEO

      It's time to account for the mobile revolution. In a world where 60% of all internet access now comes from smartphones and tablets, designing your website with your audience in mind is absolutely crucial. And yet, only 11% of marketers responding to a 2015 survey actually reported optimizing their online presence in the best possible way to accommodate mobile users. The need for responsive web design is pacing ahead of the current implementation of it. For your business, that's an undeniable opportunity: if you implement responsive design on your website, you can significantly outpace your competition and enhance your search engine optimization.  ...

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    5 Expert Ways to Easily Add Live-Streaming Videos into Your Marketing

        Did you know that social videos generate 1200% more shares than text and images combined? Also, people spend 3 times longer watching live video compared to one that's pre-recorded (Source: Social Media Today). Social video tools like Facebook Live, Periscope, and Instagram Stories are making it easy for marketers to connect deeper with their followers, build relationships, increase online presence, and improve conversions in leads and sales. Adding social, live-streaming videos to your marketing strategy can prove to be a winning move to boost engagement and enrich your content strategy. It’s another channel to deliver value to your market while interacting with your fans in real-time. Therefore, we’ve compiled a list of five expert ways to integrating live-streaming videos to better your marketing strategy.   ...

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    How to Increase Your Inbound Marketing Sales

      The Internet changed the way people shop. Over the past several years, though, the way businesses use the Internet to market themselves and their products has also changed. While traditional marketing is still around, in the form of pop-up and sidebar ads, businesses have been turning to inbound marketing to increase their sales. However, if you aren't seeing the results you want from your inbound marketing efforts, you might want to go down this checklist to be sure you've hit all the high notes. Inbound Marketing Tips: 5 Ways to Increase Your Inbound Sales  ...

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    The #1 Marketing Mistake Small Business Owners Make

      Over and over, we see small business owners making the same marketing mistake. Are you guilty of making the same one? It's the mistake of believing that small businesses only need small marketing.  This takes many forms: poorly designed websites (or even worse, no website at all), malnourished or abandoned social media profiles, a complete and utter lack of branding — the list goes on and on. No matter how this mistake manifests itself, the results are the same: slow growth, fewer sales, lack of market share, inability to compete. And eventually, it can mean the end of the business (after all, you need to close sales to stay open!) And we've heard all the excuses as to why they can't focus their efforts on marketing. Here are just a few:  ...

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